Replica By the Fireplace

Beauty & Personal Care › Fragrances

Replica By the Fireplace

Vanilla scented eau de toilette spray

Maison Margiela logoby Maison Margielabrand #10 in Fragrances
Where to buyOfficial site
Street price$52–$60as of Aug 1?
Price tier

Budget · bottom third of fragrances

Should you buy it??

OverturnedDividedHolds up

Not enough evidence yet

One source so far — no reviewer, buyer or press cross-check yet.

AI panel1 of 6 agree#1
Standing?
as of August 3 · 6 AIs
In Fragrances#20of 30 products

Rank trend · Fragrances?

#13#33#53#73#74Jun 8Jun 15Jun 29Jul 27Aug 3

Quick take

In short: what each side says

AI panel — each opened up in full further down ↓

AI panel#1 best pick1 of 6 models agree

Gemini ranks this product at #5.0 on average

Behind this verdict1 AI~3 hrs of research 2 min to read

Main competitors

Top rivals in Fragrances.

#1
Layton
Layton

Parfums de Marly logoby Parfums de Marly

Niche men's eau de parfum spray

Best rank in this scope, recent weeks Charted 12 of 13 weeks Jan 1 · #7 · Jan 1 · #6 · Feb 1 · #3 · Mar 1 · #1 · Apr 1 · #3 · May 1 · #11 · Jun 1 · #3 · Jul 1 · #28 · Sep 1 · #64 · Oct 1 · #29 · Nov 1 · #29 · Dec 1 · #16-wk trend?
Where to buy
new
#2
Baccarat Rouge 540 Eau de Parfum
Baccarat Rouge 540 Eau de Parfum

Maison Francis Kurkdjian logoby Maison Francis Kurkdjian

Luxury eau de parfum fragrance

Best rank in this scope, recent weeks Charted 11 of 13 weeks Jan 1 · #24 · Feb 1 · #75 · Apr 1 · #46 · May 1 · #3 · Jun 1 · #1 · Jul 1 · #3 · Aug 1 · #3 · Sep 1 · #2 · Oct 1 · #8 · Nov 1 · #2 · Dec 1 · #26-wk trend?
Where to buy
held
#3
Missing Person Eau de Parfum
Missing Person Eau de Parfum

Phlur logoby Phlur

Clean fragrance eau de parfum spray

Best rank in this scope, recent weeks Charted 8 of 13 weeks May 1 · #7 · Jun 1 · #8 · Jul 1 · #2 · Aug 1 · #9 · Sep 1 · #3 · Oct 1 · #2 · Nov 1 · #1 · Dec 1 · #36-wk trend?
Where to buy
-2

Act one

What the machines think.

Several AI models read the category and place this product — model by model, list by list, over time.

№ 01

Model by model?

How each AI sees it.

Gemini ranks this product at #5.0 on average Averaging across the AI panel, Replica By the Fireplace sits around #5.0 this snapshot.

ClaudeClaude

Didn’t rank Replica By the Fireplace this snapshot.

№ 02

Footprint?

Every intent it shows up in.

Sort
3intents tracked#1best placement#8weakest0slipping · 3 stable
Best Vanilla PerfumesBeauty & Personal Care▲ leads
#1of 30— 8w stable
#1#30
Best men's cologne under $300Beauty & Personal Care
#6of 30— 8w stable
#1#30
Best niche fragrancesBeauty & Personal Care
#8of 30— 8w stable
#1#30

sorted by current rank · weakest: Best niche fragrances (#8 of 30)

№ 03

Rank trajectory?

Weeks of movement.

№ 04

Frequent rivals?

What it competes against.

№ 05

The recap

Where it stands today.

  • PositionBest rank #1 across 3 intents tracked (no change vs last snapshot).
  • FootprintStrongest in Best Vanilla Perfumes (#1). Weakest in Best niche fragrances (#8).
  • TraitsMost often described as “smoky” (3 mentions).
  • Closest rivalAni (2–0 across 2 shared intents).
  • MakerBy Maison Margiela — see how it ranks across other intents on its brand profile.

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