Brand profileBeauty & Personal Care
Pat McGrath Labs
Brand in Beauty & Personal Care
Beauty & Personal Care
its home category
What the AIs say
#30 best · 5 of 6 agree“ChatGPT ranks Pat McGrath Labs highest (avg #10.0 over 1 mention); Perplexity is the most sceptical (#21.0).”
synthesised · the AI panel
The brief
The brand in a paragraph.
Pat McGrath Labs emerged from bankruptcy restructuring with $30M in new financing while retaining its founder as Chief Creative Officer, signaling confidence in the brand's creative direction despite recent financial turbulence. The company's ability to secure backing and maintain leadership continuity suggests conviction among investors in its core cosmetics positioning, though the restructuring underscores operational challenges that extend beyond product appeal.
Act one
What the machines think.
Several AI models read the whole category and rank Pat McGrath Labs's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
ChatGPT ranks Pat McGrath Labs highest (avg #10.0 over 1 mention); Perplexity is the most sceptical (#21.0).
ChatGPT
#10.0
avg over 1 mention · best #10
Gemini
#14.0
avg over 1 mention · best #14
Grok
#15.0
avg over 2 mentions · best #5
Claude
#16.0
avg over 1 mention · best #16
Perplexity
#21.0
avg over 2 mentions · best #20
The words the panel uses
AI most often praises Pat McGrath Labs for being "luxury" (3 mentions) and "metallic" (2).
- luxury3
- metallic2
- glossy2
- shine2
- high-impact1
- high-pigment1
- iconic1
- intense1
- longwear1
- conditioning1
- luxurious1
- multidimensional1
Wins & misses?
Where it leads, where it lags.
1 top-10 win versus 1 lag spot where Pat McGrath Labs finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 15 weeks of tracking: 0 intents steady, 1 climbed, 2 slipped. Biggest move: climbed 6 ranks in Best Lip Glosses (now #5).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it.
Video reviews?
What reviewers say about the brand.
AI summary of 4 reviews · as of Aug 2026
Reviewers see Pat McGrath Labs as a prestige, artist-driven brand with genuinely striking pigment and formula quality, but one whose packaging, shipping, and consistency have drifted from its original high-end promise.
What they praise
- Pigmentation and color payoff on eyeshadows and foundations are frequently called exceptional
- Founder's professional makeup-artist background gives the brand credibility and creative authority
- Foundation formulas are praised for natural, skin-like finish and blendability
- Certain hero products (foundation, mascara) earn long-term loyalty and repeat purchases
- Strong cultural buzz and reputation as an aspirational, artistry-led label
What they knock
- Packaging has grown noticeably lighter and cheaper-feeling over time
- Shipping and customer service are repeatedly described as slow or unreliable
- Some eyeshadow formulas suffer from fallout and poor skin adhesion
- Certain products (primers, liquid eyeshadows) are seen as underperforming or gimmicky
Who reviewers think this brand is — and isn’t — for
For you if
Look elsewhere if
Synthesised from: underskin, · Morgan Turner · Beauty By Viennese · Patty Alonso
The Rise and Fall of Pat McGrath Labs
underskin,
A VERY HONEST REVIEW ON PAT MCGRATH LABS LUMINOUS LEGENDS 2024 HOLIDAY COLLECTION...finally
Morgan Turner
My HONEST First Impression of Pat McGrath Foundation! Brown Skin
Beauty By Viennese
My ENTIRE Pat McGrath MAKEUP COLLECTION! & the INSANE Amount of MONEY I’ve Spent On the Brand... 😱
Patty Alonso
I Spent 18,000/- Rupees on "PAT MCGRATH LABS" Makeup| Is it worth? My brutally honest Review
Shamvi Krishna
Act three
The lineup, ranked.
Every Pat McGrath Labs product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Lust: Gloss is Pat McGrath Labs's most-recommended product, ranking across 2 buyer questions, with Lust Lip Gloss close behind.
Lip Care & Cosmetics
Moisturizing lip gloss
Lip Care & Cosmetics
Lip Care & Cosmetics
Lip Care & Cosmetics
Frequently asked
What buyers want to know.
What is Pat McGrath Labs known for?
Reviewers rank the brand's lipsticks highest, particularly its long-wear and matte formulas. The brand's standout products include its matte lipsticks and glosses, which consistently score for pigmentation, full coverage, and durability.
Is Pat McGrath Labs a stable brand to buy from?
The brand recently completed a restructuring and emerged from bankruptcy with $30M in new financing. Founder Pat McGrath remains as Chief Creative Officer, and the press reports investors showed confidence in the brand's creative direction despite the operational challenges.
What should I choose — a Pat McGrath matte lipstick or gloss?
Reviewers rank Pat McGrath's matte lipsticks higher than its glosses overall. If long wear and full coverage matter most, the matte formula ranks in the top tier; glosses rank lower but still offer the brand's signature high-shine and pigmentation.
Who should consider Pat McGrath Labs?
Buyers looking for luxury lipsticks with strong pigmentation and multidimensional finishes find the brand's range suited to them. The matte lipstick line is best for those prioritizing wear time; the gloss line appeals to those wanting high-shine color.
Does Pat McGrath Labs offer products beyond lipstick?
The brand's recommended products are all lipsticks and glosses. Reviewers do not rank other product categories from this brand in their top picks.
Rivals?
Who it competes against.
Pat McGrath Labs's closest rival is Ole Henriksen — and Pat McGrath Labs comes out ahead in 2 of 2 of the questions they both answer (100%).
- Ole HenriksenBeauty & Personal CarePat McGrath Labs leads 2–0 · 2 shared · 1 categoryCompare
- MaybellineBeauty & Personal CarePat McGrath Labs leads 2–0 · 2 shared · 1 categoryCompare
- SEPHORA COLLECTIONBeauty & Personal CarePat McGrath Labs leads 2–0 · 2 shared · 1 categoryCompare
- RevlonBeauty & Personal CarePat McGrath Labs leads 2–0 · 2 shared · 1 categoryCompare
- L'Oréal ParisBeauty & Personal CarePat McGrath Labs leads 2–0 · 2 shared · 1 categoryCompare
- Urban DecayBeauty & Personal CarePat McGrath Labs leads 2–0 · 2 shared · 1 categoryCompare
- LancômeBeauty & Personal CarePat McGrath Labs leads 1–0 · 2 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #5), across 2 buying intents.
- AI verdictChatGPT ranks Pat McGrath Labs highest (avg #10.0); Perplexity most sceptical (#21.0).
- TraitsMost often associated with “luxury” (3 mentions) and “metallic” (2).
- Top productLust: Gloss is the most-mentioned Pat McGrath Labs product this snapshot.
- Closest rivalOle Henriksen (2–0 across 2 shared intents).
browse Pat McGrath Labs in these categories