Brand profileBeauty & Personal Care
Pat McGrath Labs
Beauty & Personal Care brand
Best rank
Best placed #4 in Beauty & Personal Care.
What the AIs say
#4 best · 4 of 4 agree“ChatGPT ranks Pat McGrath Labs highest (avg #7.5 over 2 mentions); perplexity is the most sceptical (#25.5).”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank Pat McGrath Labs's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
ChatGPT ranks Pat McGrath Labs highest (avg #7.5 over 2 mentions); perplexity is the most sceptical (#25.5).
ChatGPT
#7.5
avg over 2 mentions · best #4
Gemini
#15.0
avg over 2 mentions · best #13
Claude
#20.0
avg over 2 mentions · best #17
perplexity
#25.5
avg over 2 mentions · best #25
Wins & misses?
Where it leads, where it lags.
Pat McGrath Labs lands 1 top-10 placement with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Pat McGrath Labs is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 2 weeks of tracking: 1 intent steady, 1 climbed, 1 slipped. Biggest move: climbed 7 ranks in Best Lip Glosses (now #4).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
MatteTrance Lipstick is Pat McGrath Labs's most-recommended product, ranking across 3 buyer questions, with Lust: Gloss close behind.
Lip Care & Cosmetics
Lip Care & Cosmetics
Lip Care & Cosmetics
Lip Care & Cosmetics
Lip Care & Cosmetics
Traits?
The words the panel uses.
AI most often praises Pat McGrath Labs for being "luxe" (2 mentions) and "luxury" (2).
- luxe2
- luxury2
- rich pigment2
- couture finish1
- cushiony1
- editorial1
- editorial pigment1
- high fashion1
- high-impact1
- impressive longevity1
- intense color1
- intense pigment1
Rivals?
Who it competes against.
Pat McGrath Labs's closest rival is Shiseido — and Pat McGrath Labs comes out ahead in 2 of 2 of the questions they both answer (100%).
- Shiseido
Beauty & Personal Care
Pat McGrath Labs leads 2–0
Across 2 shared questions
- Rare Beauty
Beauty & Personal Care
Pat McGrath Labs leads 2–0
Across 2 shared questions
- Merit
Beauty & Personal Care
Pat McGrath Labs leads 2–0
Across 2 shared questions
- Rare Beauty by Selena Gomez
Beauty & Personal Care
Pat McGrath Labs leads 2–0
Across 2 shared questions
- NYX Professional Makeup
Beauty & Personal Care
Pat McGrath Labs leads 2–0
Across 2 shared questions
- E.L.F. Cosmetics
Beauty & Personal Care
Pat McGrath Labs leads 2–0
Across 2 shared questions
- Revlon
Beauty & Personal Care
Pat McGrath Labs leads 2–0
Across 2 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #4), across 2 buying intents.
- AI verdictChatGPT ranks Pat McGrath Labs highest (avg #7.5); perplexity most sceptical (#25.5).
- TraitsMost often associated with “luxe” (2 mentions) and “luxury” (2).
- Top productMatteTrance Lipstick is the most-mentioned Pat McGrath Labs product this snapshot.
- Closest rivalShiseido (2–0 across 2 shared intents).
browse Pat McGrath Labs in these categories