Beauty & Personal Care › Lip Care & Cosmetics
Lust: Gloss
Liquid lip gloss
More about it ↓Premium · top third of lip care & cosmetics
Should you buy it??
Not enough evidence yet
One source so far — no reviewer, buyer or press cross-check yet.
Quick take
In short: what each side says
AI panel — each opened up in full further down ↓
Best on Gemini (avg #14.0), weakest on Perplexity (#22.0)
Main competitors
Top rivals in Lip Care & Cosmetics.
About
What it is.
Lust: Gloss is a lip gloss from Pat McGrath Labs, part of the Lust color line within her broader makeup collection. It comes packaged in a 4.5 mL tube with a tapered precision applicator tip for controlled placement along the lip line.
The formula is a balm-like gel that sits between sheer and saturated coverage, letting wearers build pigment gradually rather than committing to full opacity in one pass. It's built with nourishing oils to address hydration and the look of fine lines, and finishes glossy with shimmer and glitter suspended in the base for dimension. Shades run through the pink family. The gloss is paraben-free, cruelty-free, and vegan, and carries a faint vanilla base without an overt scent. It's suited to anyone wanting a wearable gloss layer over bare or lipstick-covered lips.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Model by model?
How each AI sees it.
Best on Gemini (avg #14.0), weakest on Perplexity (#22.0) Averaging across the AI panel, Lust: Gloss sits around #18.0 this snapshot.
Grok
—
Didn’t rank Lust: Gloss this snapshot.
GPT
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Didn’t rank Lust: Gloss this snapshot.
AI Mode
—
Didn’t rank Lust: Gloss this snapshot.
Claude
Didn’t rank Lust: Gloss this snapshot.
Rank trajectory?
Weeks of movement.
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
Video reviews?
What reviewers actually say.
PAT MCGRATH - Lust: Gloss Everything Kit w/ Lip Swatches!
Michele Wang
PAT MCGRATH - LUST: GLOSS EVERYTHING KIT + SWATCHES
Tae Franklin
Pat McGrath Liquid LUST Gloss Trios + New Shades | DEMO + SWATCHES
Alicia Archer
TRYING NEW LIP GLOSSES! | PAT MCGRATH LUST GLOSS | REVIEW + SWATCHES | Andrea Renee
Andrea Renee
Pat McGrath Lust Gloss Lip Swatches | Dark Skin
LBD Beauty
Act three · ★ new
Do they agree?
Put the machine's rank and the owners' score in one frame, settle it with a verdict, and answer the only question that matters: should you buy it?
The disagreement
Where the juries actually split.
Gemini
#14avg rank
ranks it highest of the panel
Perplexity
#22avg rank
the most sceptical model
Per-model average ranks from this week's panel?
Frequent rivals?
What it competes against.
- Posh GlossVictoria Beckham BeautyPat McGrath Labs leads 1–0 · 1 sharedRead
- Glossybounce High-Shine Hydrating Lip Gloss OilSaiePat McGrath Labs leads 1–0 · 1 sharedRead
- Fruit Fetish Lip OilMilaniPat McGrath Labs leads 1–0 · 1 shared$8.25–$12.99Read
- Loveshine Lip Oil StickYSL BeautyPat McGrath Labs leads 1–0 · 1 shared~$45Read
- Glow Reviver Lip OilE.L.F. CosmeticsPat McGrath Labs leads 1–0 · 1 sharedRead
- Full-On Plumping Lip PolishBuxomPat McGrath Labs leads 1–0 · 1 sharedRead
- Pout Preserve Peptide Lip TreatmentOle HenriksenPat McGrath Labs leads 1–0 · 1 sharedRead
Alternatives by price · Same field?
Same field, less money.
Frequently asked
What buyers want to know.
Is Pat McGrath Lust Gloss sticky?
Buyers say it is not sticky, even though the formula is thick. Owners describe it as substantial but easy to apply without the tackiness common to other glosses.
Does it actually hydrate and moisturize lips?
Buyers consistently report the formula feels hydrating and moisturized. The Hydration & Comfort rating is 4.5 out of 5, and owners praise the nourishing oil blend.
How does the applicator work?
Owners rate the tapered precision tip 4.6 out of 5 for Application & Smoothness. They report it delivers product evenly in one swipe and does not leak.
What should I know about the color and finish?
Buyers praise the sophisticated shimmer and gorgeous packaging, but some report color accuracy issues—certain shades appear much sheerer than marketing images suggest, which may not suit all skin tones or desired coverage levels.
Is this gloss lightweight?
Owners consistently describe the formula as thick and luxuriously rich, not lightweight. While it applies smoothly, the substantial texture may not be ideal if you prefer a thinner gloss or want to minimize fine lines.
Pat McGrath lipgloss dupe? I love their formula but not their price point.r/Makeup
The material does not address dupes or comparable products at other price points. You would need to consult other resources for budget-friendly alternatives with a similar non-sticky, hydrating, thick formula.
Source-tagged questions come verbatim from public forum threads · answers are ours
The recap
Where it stands today.
- PositionBest rank #14 across 1 intent tracked (slipped 4 this week).
- FootprintStrongest in Best Lip Glosses (#14).
- TraitsMost often described as “decadent”.
- Closest rivalPosh Gloss (1–0 across 1 shared intent).
- MakerBy Pat McGrath Labs — see how it ranks across other intents on its brand profile.
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