The subcategory · Product rail

Privacy & Security,
by AI consensus.

Brand viewProduct view

This week’s race

Surfshark One leads; Proton VPN Plus climbs 80 spots.

6/16/15Surfshark One#1 this wkCyberGhost VPN#2 this wkProton VPN Plus#3 this wkMullvad VPN#4 this wk
21 newcomers 5 climbers 4 dropsSurfshark One #1Jun 16 snapshotChatGPT · Claude · Gemini · Perplexity

Power ranking

The top products right now.

#1
Surfshark One
Surfshark One.

by Surfshark

#2
CyberGhost VPN
CyberGhost VPN

by CyberGhost

Best rank in this scope, recent weeks Jan 1 · #4 · Jan 1 · #2 · Feb 1 · #26-wk trend?
#3
Proton VPN Plus

by ProtonVPN

Best rank in this scope, recent weeks Jan 1 · #83 · Jan 1 · #23 · Feb 1 · #36-wk trend?

This week?

PIA VPN jumped sixteen places to land at number six, the largest climb in the privacy and security category this week. Surfshark VPN moved up twelve spots to number four while two newcomers, Proton VPN Plus and Keeper Password Manager, entered the rankings at positions two and five. LastPass Premium fell twelve places to eighteen, and Keeper Unlimited dropped fourteen places to twenty-two, marking sharp reversals for both password managers. CyberGhost VPN held the top position as the volatility reshaped the upper tier.

The questions?

These rankings answer 3 buyer questions. Open any one for the head-to-head.

The subcategory score is an aggregate. Each question has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.

What AI values here

Privacy and unlimited devices on multiple machines are what matter most to AI picks here, with affordability and genuine speed as secondary anchors.

Act one

Where the machines rank it.

Three AI models score every product in this sub — the full board, and where each brand actually wins across the buyer questions.

01

Full ranking

Every product ranked.

Time machine?
June 15 · latest
#?ProductAI consensus?Last 3 months?
#1newSurfsharkSurfshark OneSurfsharkSurfshark· unlimited devicesClaudeGPTGeminiPerplexity3/4 AIs · ranks #3–#4Best rank in any intent here, recent weeks Jun 15 · #1
#2▲ 1CyberGhostCyberGhost VPNCyberGhostCyberGhost· streamingClaudeGPTGeminiPerplexity3/4 AIs · ranks #4–#6Best rank in any intent here, recent weeks Jun 1 · #4 · Jun 8 · #2 · Jun 15 · #2
#3newProton VPN PlusProtonVPN· swiss-basedClaudeGPTGeminiPerplexity3/4 AIs · ranks #4–#7Best rank in any intent here, recent weeks Jun 1 · #83 · Jun 8 · #23 · Jun 15 · #3
#4▲ 9Mullvad VPNMullvad· privacyClaudeGPTGeminiPerplexity3/4 AIs · ranks #5–#11Best rank in any intent here, recent weeks Jun 1 · #8 · Jun 8 · #15 · Jun 15 · #4
#5▲ 3IPVanishIPVanish VPNIPVanishIPVanish· speedClaudeGPTGeminiPerplexity3/4 AIs · ranks #8–#10Best rank in any intent here, recent weeks Jun 1 · #7 · Jun 8 · #3 · Jun 15 · #5
#6new1Password1Password 91Password1Password· securityClaudeGPTGeminiPerplexity2/4 AIs · ranks #1Best rank in any intent here, recent weeks Jun 15 · #6
#7▼ 6NortonNorton 360 DeluxeNortonNorton· real-time protectionClaudeGPTGeminiPerplexity2/4 AIs · ranks #1Best rank in any intent here, recent weeks Jun 1 · #9 · Jun 8 · #14 · Jun 15 · #7
#8▲ 2ExpressVPNExpressVPNExpressVPNExpressVPN· speedClaudeGPTGeminiPerplexity2/4 AIs · ranks #1–#2Best rank in any intent here, recent weeks Jun 1 · #2 · Jun 8 · #10 · Jun 15 · #8
#9newBitwardenBitwarden Premium 2026BitwardenBitwarden· open-sourceClaudeGPTGeminiPerplexity2/4 AIs · ranks #2Best rank in any intent here, recent weeks Jun 15 · #9
#10newNordVPN CompleteNord Security· securityClaudeGPTGeminiPerplexity2/4 AIs · ranks #2Best rank in any intent here, recent weeks Jun 15 · #10
#11newKasperskyKaspersky Premium 2026KasperskyKaspersky· malware detectionClaudeGPTGeminiPerplexity2/4 AIs · ranks #3Best rank in any intent here, recent weeks Jun 15 · #11
#12▼ 6NordPassNordPass PremiumNordPassNordPass· zero-knowledgeClaudeGPTGeminiPerplexity2/4 AIs · ranks #3–#4Best rank in any intent here, recent weeks Jun 1 · #25 · Jun 8 · #6 · Jun 15 · #12
#13newWindscribeWindscribe ProWindscribeWindscribe· free-tierClaudeGPTGeminiPerplexity3/4 AIs · ranks #9–#15Best rank in any intent here, recent weeks Jun 8 · #47 · Jun 15 · #13
#14newAtlas VPNAtlas VPN PremiumAtlas VPNAtlas VPN· budgetClaudeGPTGeminiPerplexity4/4 AIs · ranks #8–#24Best rank in any intent here, recent weeks Jun 1 · #65 · Jun 8 · #33 · Jun 15 · #14
#15newTrend MicroTrend Micro Maximum Security 2026Trend MicroTrend Micro· phishing protectionClaudeGPTGeminiPerplexity2/4 AIs · ranks #5–#6Best rank in any intent here, recent weeks Jun 15 · #15
#16newRoboFormRoboForm PremiumRoboFormRoboForm· form fillingClaudeGPTGeminiPerplexity2/4 AIs · ranks #6–#7Best rank in any intent here, recent weeks Jun 1 · #86 · Jun 15 · #16
#17newAvastAvast One PlatinumAvastAvast· privacy toolsClaudeGPTGeminiPerplexity2/4 AIs · ranks #7Best rank in any intent here, recent weeks Jun 15 · #17
#18newhide.me VPN PremiumHide.me· privacyClaudeGPTGeminiPerplexity3/4 AIs · ranks #11–#18Best rank in any intent here, recent weeks Jun 15 · #27
#19newLastPass Premium 2026LogMeIn· ubiquityClaudeGPTGeminiPerplexity2/4 AIs · ranks #6–#11Best rank in any intent here, recent weeks Jun 15 · #18
#20▲ 8EnpassEnpass PremiumEnpassEnpass· local vaultClaudeGPTGeminiPerplexity2/4 AIs · ranks #9–#10Best rank in any intent here, recent weeks Jun 8 · #31 · Jun 15 · #19
#21▼ 4Sticky PasswordSticky Password PremiumSticky PasswordSticky Password· local storage optionClaudeGPTGeminiPerplexity2/4 AIs · ranks #8–#11Best rank in any intent here, recent weeks Jun 1 · #23 · Jun 8 · #20 · Jun 15 · #20
#22newLogMeOnceLogMeOnce PremiumLogMeOnceLogMeOnce· photo loginClaudeGPTGeminiPerplexity2/4 AIs · ranks #9–#11Best rank in any intent here, recent weeks Jun 8 · #94 · Jun 15 · #21
#23newPanda SecurityPanda Dome PremiumPanda SecurityPanda Security· wifi protectionClaudeGPTGeminiPerplexity2/4 AIs · ranks #9–#13Best rank in any intent here, recent weeks Jun 15 · #22
#24newAviraAvira Prime 2026AviraAvira· system optimizerClaudeGPTGeminiPerplexity2/4 AIs · ranks #9–#14Best rank in any intent here, recent weeks Jun 15 · #23
#25newF-SecureF-Secure Total 2026F-SecureF-Secure· banking protectionClaudeGPTGeminiPerplexity2/4 AIs · ranks #11–#12Best rank in any intent here, recent weeks Jun 15 · #24
#26▼ 19LastPassLastPass PremiumLastPassLastPass· familiar interfaceClaudeGPTGeminiPerplexity2/4 AIs · ranks #7–#16Best rank in any intent here, recent weeks Jun 1 · #14 · Jun 8 · #8 · Jun 15 · #25
#27newSophosSophos Home PremiumSophosSophos· remote managementClaudeGPTGeminiPerplexity2/4 AIs · ranks #11–#12Best rank in any intent here, recent weeks Jun 1 · #32 · Jun 8 · #70 · Jun 15 · #26
#28newIVPNIVPN ProIVPNIVPN· transparencyClaudeGPTGeminiPerplexity2/4 AIs · ranks #8–#16Best rank in any intent here, recent weeks Jun 1 · #95 · Jun 8 · #79 · Jun 15 · #28
#29newBitdefenderBitdefender Total Security 27BitdefenderBitdefender· detectionClaudeGPTGeminiPerplexity1/4 AIs · ranks #1Best rank in any intent here, recent weeks Jun 15 · #29
#30newBitwardenBitwarden Free/PremiumBitwardenBitwarden· open sourceClaudeGPTGeminiPerplexity1/4 AIs · ranks #1Best rank in any intent here, recent weeks Jun 15 · #30

as of June 15 · vs June 16 · 3 intents?

02

Brand × intent?

Where each brand wins.

IntentMcAfeeBitdefenderKasperskyAvastSurfsharkTrend Micro

Act three

Read the board.

If the top products faced off intent-by-intent, the lineups each brand fields, and the running ledger of what just moved.

03

Knockout bracket?

If they faced off intent-by-intent.

Round 1
Surfshark One1
ExpressVPN0
Mullvad VPN1
IPVanish VPN0
CyberGhost VPN1
Norton 360 Deluxe1
Proton VPN Plus1
1Password 91
Semifinals
Surfshark One1
Mullvad VPN0
CyberGhost VPN1
Proton VPN Plus0
Final
Surfshark One♛ champion
CyberGhost VPN0
04

Brand rosters?

Lineups behind the leaders.

McAfee

#1 brand

McAfee
4 SKUs
  1. #15McAfee+ Advanced0% winno reviews yet
  2. #20McAfee Total Protection 20260% winno reviews yet
  3. #22McAfee Total Protection Plus 20260% winno reviews yet
  4. #29McAfee True Key0% winno reviews yet
Bitdefender

#2 brand

Bitdefender
4 SKUs
  1. #9Bitdefender Total Security 270% winno reviews yet
  2. #11Bitdefender Total Security0% winno reviews yet
  3. #12Bitdefender Total Security 20260% winno reviews yet
  4. #15Bitdefender Premium VPN0% winno reviews yet
Kaspersky

#3 brand

Kaspersky
2 SKUs
  1. #2Kaspersky Premium 20260% winno reviews yet
  2. #19Kaspersky Plus0% winno reviews yet
Avast

#4 brand

Avast
3 SKUs
  1. #4Avast One Platinum0% winno reviews yet
  2. #26Avast SecureLine VPN0% winno reviews yet
  3. #27Avast One Individual 20260% winno reviews yet
05

Ledger?

What just moved in this sub.

  1. ✦ debutdebut at #1
  2. ✦ debutdebut at #3
  3. ✦ debut
    1Password 91Password 91Password
    debut at #6
  4. ✦ debut
    Bitwarden Premium 2026Bitwarden Premium 2026Bitwarden
    debut at #9
  5. ✦ debut
    NordVPN CompleteNord Security
    debut at #10
  6. ✦ debut
    Kaspersky Premium 2026Kaspersky Premium 2026Kaspersky
    debut at #11
  7. ▼ fall#7 → #26
  8. ✦ debutdebut at #13
  9. ✦ debutdebut at #14
  10. ✦ debut
    Trend Micro Maximum Security 2026Trend Micro Maximum Security 2026Trend Micro
    debut at #15
  11. ✦ debutdebut at #16
  12. ✦ debut
    Avast One PlatinumAvast One PlatinumAvast
    debut at #17
  13. ✦ debutdebut at #18
  14. ✦ debut
    LastPass Premium 2026LogMeIn
    debut at #19
  15. ▲ climb#13 → #4
  16. ▲ climb#28 → #20
  17. ✦ debutdebut at #22
  18. ✦ debut
    Panda Dome PremiumPanda Dome PremiumPanda Security
    debut at #23
  19. ▼ fall#1 → #7
  20. ▼ fall#6 → #12
06

Common questions

What buyers ask about Privacy & Security.

  • How do I turn on privacy and security?

    Privacy and security tools come built into most products in this category. Many include a VPN to encrypt your connection, identity theft protection to monitor your personal data, and features like credit locks or dark web surveillance. The specific steps depend on which product you choose, but they all handle the setu…

  • Which app is safe from hackers?

    Products ranked here focus on different kinds of protection. Some emphasize strong encryption and detection (like Norton and G Data), while others focus on identity theft prevention and credit monitoring (like Experian and LifeLock). VPN-focused options like NordVPN and IPVanish protect your connection speed and priva…

  • What matters most when choosing a privacy and security product?

    Privacy and speed are the main factors that set top picks apart in this category. Most also deliver solid encryption and security features for everyday protection. Some include extras like family sharing, parental controls, or cloud backup depending on what you need.

  • What's the difference between VPN and identity protection?

    VPN products like CyberGhost, IPVanish, and NordVPN protect your connection and privacy while you browse. Identity protection products like Experian and LifeLock monitor your personal data, watch for dark web activity, and help if your identity is stolen. Many bundle both together.

  • Can I protect multiple devices with one product?

    Yes. Many products cover unlimited devices or connections—McAfee Total Protection covers unlimited devices, while IPVanish offers unlimited connections. This means one subscription can protect your phone, computer, and other devices at once.

about privacy & security

Pick by what you need 3 buying intents

interesting facts from privacy & security

Privacy and security software means deciding what you give up and what you gain. You want encryption that works. You want to know what the company stores and for how long. You want speed that does not drag. Most people forget that the best protection sits between their ears. No software stops a weak password or a click on the wrong link.

A buyer should read the privacy policy, not the marketing copy. Check what data the company collects from you. Find out if they sell it, share it, or keep it locked. Then decide if the trade-off makes sense for your life.

For brand-level rankings inside this sub, switch to the brand view.