Software & Digital Services
its home category
What the AIs say
#51 best · 5 of 6 agree“Gemini ranks Avast highest (avg #6.0 over 1 mention); Perplexity is the most sceptical (#17.0).”
synthesised · the AI panel
What the press says
Positive · 5 stories · 30d“Avast security products receive mostly positive reviews praising their protection capabilities, though pricing complexity is noted as a drawback in some coverage.”
synthesised · 5 articles via Google News · All About Cookies, Security.org +3
The brief
The brand in a paragraph.
Avast draws praise for security features and innovation but is undermined by recent fraud: a malware-distributing fake website impersonating the brand has attracted critical coverage alongside positive reviews.
Act one
What the machines think.
Several AI models read the whole category and rank Avast's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks Avast highest (avg #6.0 over 1 mention); Perplexity is the most sceptical (#17.0).
Gemini
#6.0
avg over 1 mention · best #6
Grok
#11.0
avg over 2 mentions · best #5
ChatGPT
#12.0
avg over 2 mentions · best #6
Claude
#13.0
avg over 2 mentions · best #7
Perplexity
#17.0
avg over 3 mentions · best #8
The words the panel uses
AI most often praises Avast for being "security" (2 mentions) and "broad compatibility" (1).
- security2
- broad compatibility1
- ease of use1
- cleanup1
- detection1
- ease1
- bundle1
- firewall1
- free tier available1
- free-tier1
- identity monitoring1
- basic-vault1
Wins & misses?
Where it leads, where it lags.
Avast lands 1 top-10 placement with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Avast is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 8 weeks of tracking: 1 intent steady, 0 climbed, 2 slipped. Biggest move: slipped 11 ranks in Best Password Managers (now #19).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about Avast lately — and the mood of it. 5 pieces in the last 30 days, coverage skews positive.
AAll About CookiesAll About Cookies·Positive
Avast Antivirus Review 2026: Is It Worth It?
SSecurity.orgSecurity.org·Neutral
Which is Best? Avast VPN or NordVPN
PPCWorld
PPCMag
MMacworldMacworld·Positive
Avast One review: Outstanding Mac protection with one big catchas of July 26 · 5 stories?
Act three
The lineup, ranked.
Every Avast product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Avast Premium Security is Avast's most-recommended product, ranking across 2 buyer questions, with One 2026 close behind.
Rivals?
Who it competes against.
Avast's closest rival is F-Secure — and Avast comes out ahead in 3 of 3 of the questions they both answer (100%).
- F-SecureSoftware & Digital ServicesAvast leads 3–0 · 3 shared · 1 categoryCompare
- KasperskySoftware & Digital ServicesKaspersky leads 2–1 · 3 shared · 1 categoryCompare
- BitdefenderSoftware & Digital ServicesBitdefender leads 2–1 · 3 shared · 1 categoryCompare
- NortonSoftware & Digital ServicesNorton leads 2–0 · 3 shared · 1 categoryCompare
- AppleSoftware & Digital ServicesEven 1–1 · 2 shared · 1 categoryCompare
- MicrosoftSoftware & Digital ServicesEven 1–1 · 2 shared · 1 categoryCompare
- GoogleSoftware & Digital ServicesEven 1–1 · 2 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Software & Digital Services (best single-question rank #5), across 3 buying intents.
- AI verdictGemini ranks Avast highest (avg #6.0); Perplexity most sceptical (#17.0).
- TraitsMost often associated with “security” (2 mentions) and “broad compatibility” (1).
- Top productAvast Premium Security is the most-mentioned Avast product this snapshot.
- Closest rivalF-Secure (3–0 across 3 shared intents).
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