Avast

Brand profileSoftware & Digital Services

Avast

Brand in Software & Digital Services

Where Avast wins7 products · ranked #5–#22 · AI's best pick #6.0 (Gemini)

Software & Digital Services
its home category

Top 3 productsranked by AI + owners · straight to buy
#5
One 2026.

by Avast

Privacy & Security

#6
tied
Avast Premium Security

by Avast

Privacy & Security

#6
tied
Avast Ultimate 2026

by Avast

Privacy & Security

What our sources say

What the AIs say

#51 best · 5 of 6 agree

Gemini ranks Avast highest (avg #6.0 over 1 mention); Perplexity is the most sceptical (#17.0).

synthesised · the AI panel

What the press says

Positive · 5 stories · 30d

Avast security products receive mostly positive reviews praising their protection capabilities, though pricing complexity is noted as a drawback in some coverage.

synthesised · 5 articles via Google News · All About Cookies, Security.org +3

01

The brief

The brand in a paragraph.

Avast draws praise for security features and innovation but is undermined by recent fraud: a malware-distributing fake website impersonating the brand has attracted critical coverage alongside positive reviews.

Act one

What the machines think.

Several AI models read the whole category and rank Avast's products — model by model, list by list, over time.

02

Model by model?

How each AI sees it.

Gemini ranks Avast highest (avg #6.0 over 1 mention); Perplexity is the most sceptical (#17.0).

  • GeminiGemini

    #6.0

    avg over 1 mention · best #6

  • GrokGrok

    #11.0

    avg over 2 mentions · best #5

  • GPTChatGPT

    #12.0

    avg over 2 mentions · best #6

  • ClaudeClaude

    #13.0

    avg over 2 mentions · best #7

  • PerplexityPerplexity

    #17.0

    avg over 3 mentions · best #8

The words the panel uses

AI most often praises Avast for being "security" (2 mentions) and "broad compatibility" (1).

  • security2
  • broad compatibility1
  • ease of use1
  • cleanup1
  • detection1
  • ease1
  • bundle1
  • firewall1
  • free tier available1
  • free-tier1
  • identity monitoring1
  • basic-vault1
03

Wins & misses?

Where it leads, where it lags.

Avast lands 1 top-10 placement with no clear weak spots in tracked intents.

Top wins

strongest leaderboard placements
  1. #5Best Antivirus SoftwarePrivacy & Security

Where it lags

lowest-ranked intents

No misses below #20 — Avast is a top-tier presence everywhere it appears.

04

Rank trajectory?

Weeks of movement.

Across 8 weeks of tracking: 1 intent steady, 0 climbed, 2 slipped. Biggest move: slipped 11 ranks in Best Password Managers (now #19).

#1#11#21#286/16/86/156/226/297/207/278/3

Act two · ★ new

What the people say.

The same lineup, judged by the press that covers them.

05

In the press?

What the world is saying.

via Google News
Press sentiment · last 30 days?

What’s being written about Avast lately — and the mood of it. 5 pieces in the last 30 days, coverage skews positive.

5 articles3 positive2 neutral0 critical

as of July 26 · 5 stories?

Act three

The lineup, ranked.

Every Avast product with its AI rank — reviewer verdicts join the board as coverage lands.

06

The lineup, reconciled?

Every product — both verdicts.

Avast Premium Security is Avast's most-recommended product, ranking across 2 buyer questions, with One 2026 close behind.

One 2026
One 2026

Privacy & Security

Avast SecureLine VPN Premium
Avast SecureLine VPN Premium

Privacy & Security

08

The recap

Where it stands today.

  • FootprintStrongest in Software & Digital Services (best single-question rank #5), across 3 buying intents.
  • AI verdictGemini ranks Avast highest (avg #6.0); Perplexity most sceptical (#17.0).
  • TraitsMost often associated with security (2 mentions) and broad compatibility (1).
  • Top productAvast Premium Security is the most-mentioned Avast product this snapshot.
  • Closest rivalF-Secure (3–0 across 3 shared intents).

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