The subcategory · Brand rail

For Designers brands,
by AI consensus.

Brand viewProduct view

This week’s race

Adobe leads; Serif climbs 14 spots.

6/16/15Adobe#1 this wkFigma#2 this wkSketch#3 this wkSerif#4 this wk
100 brands tracked·3 buyer intents·Jun 15 snapshot·ChatGPT · Claude · Gemini · Perplexity analyzed

Power ranking

Who leads this sub.

#1
Adobe
Best rank in this scope, recent weeks Jan 1 · #1 · Jan 1 · #1 · Feb 1 · #16-wk trend?
#2
Figma
Best rank in this scope, recent weeks Jan 1 · #2 · Jan 1 · #3 · Feb 1 · #26-wk trend?
#3
Sketch
Best rank in this scope, recent weeks Jan 1 · #3 · Jan 1 · #5 · Feb 1 · #36-wk trend?

This week?

Adobe holds the top spot for the third week running in the designer category. GIMP climbed eight places to number eight, the biggest mover upward, while Procreate fell fourteen spots to twenty-nine. ProtoPie gained ten positions to land at eighteen. Topaz Labs and Miro both entered the rankings this week at twenty and twenty-four respectively, pushing some established names down.

27 newcomers 11 climbers 17 dropsAdobe #1 · 3w streak

The questions?

These rankings answer 3 buyer questions. Open any one for the head-to-head.

The subcategory score is an aggregate. Each question has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.

Act one

Where the machines rank them.

Three AI models rank every brand in this sub — who just arrived, the full board, the lineups each fields, and who owns each trait.

02

Full ranking

Every brand ranked.

Time machine?
June 15 · latest
sort:
#?BrandAI consensus?Last 3 months?Lineup?
#1AdobeAdobeFlagshipPhotoshop 2026· #1ClaudeGPTGeminiPerplexity4/4 AIs · all rank it #1Best rank in any intent here, recent weeks Jun 1 · #1 · Jun 8 · #1 · Jun 15 · #122 productsbest #1
#2▲ 1FigmaFigmaFlagshipFigma Design· #6ClaudeGPTGeminiPerplexity4/4 AIs · all rank it #1Best rank in any intent here, recent weeks Jun 1 · #2 · Jun 8 · #3 · Jun 15 · #27 productsbest #6
#3▲ 2SketchSketchFlagshipSketch 100· #11ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#7Best rank in any intent here, recent weeks Jun 1 · #3 · Jun 8 · #5 · Jun 15 · #34 productsbest #11
#4▲ 10SerifSerifFlagshipAffinity Photo 2· #3ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#7Best rank in any intent here, recent weeks Jun 1 · #18 · Jun 8 · #9 · Jun 15 · #44 productsbest #3
#5▲ 1CanvaCanvaFlagshipCanva Pro (2026)· #14ClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#17Best rank in any intent here, recent weeks Jun 1 · #6 · Jun 8 · #6 · Jun 15 · #52 productsbest #14
#6▼ 2CorelCorelFlagshipCorelDRAW Graphics Suite 2025· #72ClaudeGPTGeminiPerplexity4/4 AIs · ranks #8–#13Best rank in any intent here, recent weeks Jun 1 · #5 · Jun 8 · #4 · Jun 15 · #66 productsbest #72
#7▲ 1SkylumSkylumFlagshipLuminar Neo· #9ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#6Best rank in any intent here, recent weeks Jun 1 · #15 · Jun 8 · #8 · Jun 15 · #73 productsbest #9
#8▼ 1Capture OneCapture OneFlagshipCapture One Pro 23· #13ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#8Best rank in any intent here, recent weeks Jun 1 · #14 · Jun 8 · #7 · Jun 15 · #83 productsbest #13
#9DxODxOFlagshipPhotoLab 8· #10ClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#6Best rank in any intent here, recent weeks Jun 1 · #45 · Jun 8 · #10 · Jun 15 · #93 productsbest #10
#10▲ 2FramerFramerFlagshipFramer Sites· #16ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#10Best rank in any intent here, recent weeks Jun 1 · #10 · Jun 8 · #15 · Jun 15 · #103 productsbest #16
#11▼ 1ON1ON1FlagshipPhoto RAW 2026· #19ClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#8Best rank in any intent here, recent weeks Jun 1 · #17 · Jun 8 · #11 · Jun 15 · #113 productsbest #19
#12▲ 1AxureAxureFlagshipAxure RP 11· #5ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#20Best rank in any intent here, recent weeks Jun 1 · #7 · Jun 8 · #14 · Jun 15 · #121 productbest #5
#13▼ 11AffinityAffinityFlagshipAffinity Designer 2· #4ClaudeGPTGeminiPerplexity3/4 AIs · ranks #4–#6Best rank in any intent here, recent weeks Jun 1 · #4 · Jun 8 · #2 · Jun 15 · #135 productsbest #4
#14▼ 3InVisionInVisionFlagshipInVision Freehand· #17ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#23Best rank in any intent here, recent weeks Jun 1 · #9 · Jun 8 · #13 · Jun 15 · #142 productsbest #17
#15newWebflowWebflowFlagshipWebflow Designer· #20ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#25Best rank in any intent here, recent weeks Jun 1 · #19 · Jun 8 · #36 · Jun 15 · #152 productsbest #20
#16▲ 6Topaz LabsTopaz LabsFlagshipTopaz Photo AI (2026 Release)· #68ClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#17Best rank in any intent here, recent weeks Jun 8 · #25 · Jun 15 · #162 productsbest #68
#17newUXPinUXPinFlagshipUXPin Merge· #24ClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#15Best rank in any intent here, recent weeks Jun 1 · #24 · Jun 8 · #35 · Jun 15 · #171 productbest #24
#18▲ 1BalsamiqFlagshipBalsamiq Cloud· #57ClaudeGPTGeminiPerplexity3/4 AIs · ranks #6–#8Best rank in any intent here, recent weeks Jun 1 · #8 · Jun 8 · #19 · Jun 15 · #183 productsbest #57
#19▼ 1ProtoPieProtoPieFlagshipProtoPie Pro (2026 Release)· #62ClaudeGPTGeminiPerplexity3/4 AIs · ranks #6–#10Best rank in any intent here, recent weeks Jun 1 · #25 · Jun 8 · #20 · Jun 15 · #193 productsbest #62
#20▲ 6MiroMiroFlagshipMiro Business (2026 Release)· #52ClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#22Best rank in any intent here, recent weeks Jun 1 · #35 · Jun 8 · #27 · Jun 15 · #202 productsbest #52
#21▼ 4GIMPGIMPFlagshipGIMP 2.10· #15ClaudeGPTGeminiPerplexity3/4 AIs · ranks #12–#20Best rank in any intent here, recent weeks Jun 1 · #12 · Jun 8 · #12 · Jun 15 · #211 productbest #15
#22▲ 2InkscapeFlagshipInkscape 1.3· #25ClaudeGPTGeminiPerplexity3/4 AIs · ranks #11–#19Best rank in any intent here, recent weeks Jun 1 · #22 · Jun 8 · #18 · Jun 15 · #221 productbest #25
#23newProcreateClaudeGPTGeminiPerplexity3/4 AIs · ranks #13–#16Best rank in any intent here, recent weeks Jun 1 · #11 · Jun 8 · #41 · Jun 15 · #23
#24newPenpotPenpotFlagshipPenpot Cloud· #53ClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#28Best rank in any intent here, recent weeks Jun 8 · #92 · Jun 15 · #241 productbest #53
#25▼ 10MarvelFlagshipMarvel Pro 2026· #60ClaudeGPTGeminiPerplexity2/4 AIs · ranks #6–#12Best rank in any intent here, recent weeks Jun 1 · #13 · Jun 8 · #17 · Jun 15 · #251 productbest #60
#26▼ 10CyberlinkCyberlinkClaudeGPTGeminiPerplexity3/4 AIs · ranks #13–#19Best rank in any intent here, recent weeks Jun 1 · #29 · Jun 8 · #16 · Jun 15 · #26
#27▼ 7Exposure SoftwareExposure SoftwareFlagshipExposure X9· #97ClaudeGPTGeminiPerplexity3/4 AIs · ranks #11–#18Best rank in any intent here, recent weeks Jun 1 · #58 · Jun 8 · #21 · Jun 15 · #271 productbest #97
#28newMazeMazeClaudeGPTGeminiPerplexity3/4 AIs · ranks #12–#20Best rank in any intent here, recent weeks Jun 1 · #38 · Jun 8 · #52 · Jun 15 · #28
#29▼ 8ZeplinFlagshipZeplin 3.0· #83ClaudeGPTGeminiPerplexity3/4 AIs · ranks #9–#25Best rank in any intent here, recent weeks Jun 1 · #20 · Jun 8 · #23 · Jun 15 · #291 productbest #83
#30newACD SystemsFlagshipACDSee Photo Studio Ultimate 2024· #84ClaudeGPTGeminiPerplexity2/4 AIs · ranks #10–#11Best rank in any intent here, recent weeks Jun 1 · #55 · Jun 8 · #47 · Jun 15 · #302 productsbest #84
#31▼ 8Phase OneFlagshipCapture One Live· #64ClaudeGPTGeminiPerplexity2/4 AIs · ranks #7–#151 productbest #64
#32newPixelmator TeamPixelmator TeamFlagshipPixelmator Pro· #26ClaudeGPTGeminiPerplexity2/4 AIs · ranks #10–#122 productsbest #26
#33newACDSeeACDSeeFlagshipPhoto Studio Ultimate 2026· #100ClaudeGPTGeminiPerplexity2/4 AIs · ranks #11–#121 productbest #100
#34newJustinmindClaudeGPTGeminiPerplexity3/4 AIs · ranks #13–#23
#35newOverflowClaudeGPTGeminiPerplexity3/4 AIs · ranks #13–#19
#36newBlenderBlenderClaudeGPTGeminiPerplexity2/4 AIs · ranks #13–#24
#37newZonerClaudeGPTGeminiPerplexity2/4 AIs · ranks #12–#15
#38newClip Studio PaintClaudeGPTGeminiPerplexity3/4 AIs · ranks #16–#20
#39newSplineSplineFlagshipSpline Creator (2026 Release)· #49ClaudeGPTGeminiPerplexity2/4 AIs · ranks #4–#241 productbest #49
#40▼ 12WhimsicalFlagshipWhimsical 2026· #93ClaudeGPTGeminiPerplexity3/4 AIs · ranks #10–#291 productbest #93
#41▼ 16PrinciplePrincipleClaudeGPTGeminiPerplexity3/4 AIs · ranks #16–#22
#42newLottieFilesLottieFilesFlagshipLottieFiles Pro (2026 Release)· #88ClaudeGPTGeminiPerplexity2/4 AIs · ranks #10–#231 productbest #88
#43newUizardUizardFlagshipUizard Enterprise (2026 Release)· #76ClaudeGPTGeminiPerplexity2/4 AIs · ranks #8–#301 productbest #76
#44newCorelDRAWFlagshipGraphics Suite 2024· #73ClaudeGPTGeminiPerplexity1/4 AIs · ranks #81 productbest #73
#45newFotorFotorClaudeGPTGeminiPerplexity3/4 AIs · ranks #18–#21
#46newNotionClaudeGPTGeminiPerplexity3/4 AIs · ranks #12–#28
#47newGalileo AIGalileo AIFlagshipGalileo AI Pro (2026 Release)· #78ClaudeGPTGeminiPerplexity1/4 AIs · ranks #91 productbest #78
#48newMockplusFlagshipMockplus RP 9· #79ClaudeGPTGeminiPerplexity1/4 AIs · ranks #91 productbest #79
#49newAutodeskClaudeGPTGeminiPerplexity2/4 AIs · ranks #13–#23
#50newStorybookStorybookClaudeGPTGeminiPerplexity2/4 AIs · ranks #11–#27
#51newFigJamClaudeGPTGeminiPerplexity2/4 AIs · ranks #16–#21
#52newHotjarClaudeGPTGeminiPerplexity2/4 AIs · ranks #16–#21
#53newOrigami StudioClaudeGPTGeminiPerplexity2/4 AIs · ranks #16–#21
#54newPhotopeaPhotopeaClaudeGPTGeminiPerplexity2/4 AIs · ranks #15–#23
#55newPixelmator Pro (2026)ClaudeGPTGeminiPerplexity1/4 AIs · ranks #12
#56▼ 26PixelmatorPixelmatorClaudeGPTGeminiPerplexity2/4 AIs · ranks #17–#22
#57newPolarrPolarrClaudeGPTGeminiPerplexity3/4 AIs · ranks #19–#29
#58newUserTestingUserTestingClaudeGPTGeminiPerplexity1/4 AIs · ranks #13
#59newOptimal WorkshopOptimal WorkshopClaudeGPTGeminiPerplexity2/4 AIs · ranks #15–#24
#60▼ 33LunacyClaudeGPTGeminiPerplexity3/4 AIs · ranks #19–#28
#61newGIMP ProjectClaudeGPTGeminiPerplexity1/4 AIs · ranks #14
#62newMaxonMaxonClaudeGPTGeminiPerplexity1/4 AIs · ranks #14
#63newVectornatorClaudeGPTGeminiPerplexity2/4 AIs · ranks #15–#27
#64newMicrosoftMicrosoftClaudeGPTGeminiPerplexity2/4 AIs · ranks #21–#22
#65newLucid SoftwareClaudeGPTGeminiPerplexity1/4 AIs · ranks #15
#66▼ 37Gravit DesignerClaudeGPTGeminiPerplexity2/4 AIs · ranks #16–#26
#67newDarktable ProjectClaudeGPTGeminiPerplexity1/4 AIs · ranks #16
#68newMidjourneyMidjourneyClaudeGPTGeminiPerplexity1/4 AIs · ranks #16
#69newLookbackLookbackClaudeGPTGeminiPerplexity2/4 AIs · ranks #17–#30
#70newOpenAIOpenAIClaudeGPTGeminiPerplexity1/4 AIs · ranks #17
#71newProto.ioClaudeGPTGeminiPerplexity1/4 AIs · ranks #17
#72newRunwayMLRunwayMLClaudeGPTGeminiPerplexity1/4 AIs · ranks #18
#73newUseberryClaudeGPTGeminiPerplexity1/4 AIs · ranks #18
#74newVectorstylerClaudeGPTGeminiPerplexity1/4 AIs · ranks #18
#75newGravitClaudeGPTGeminiPerplexity2/4 AIs · ranks #20–#24
#76newGoogleGoogleClaudeGPTGeminiPerplexity3/4 AIs · ranks #22–#27
#77newKritaKritaClaudeGPTGeminiPerplexity3/4 AIs · ranks #21–#30
#78newXaraClaudeGPTGeminiPerplexity3/4 AIs · ranks #22–#27
#79newDarktable TeamClaudeGPTGeminiPerplexity1/4 AIs · ranks #19
#80newStability AIStability AIClaudeGPTGeminiPerplexity1/4 AIs · ranks #19
#81newStudiolinkClaudeGPTGeminiPerplexity1/4 AIs · ranks #19
#82newSupernovaSupernovaClaudeGPTGeminiPerplexity1/4 AIs · ranks #19
#83newGIMP TeamClaudeGPTGeminiPerplexity1/4 AIs · ranks #20
#84newMovaviClaudeGPTGeminiPerplexity2/4 AIs · ranks #22–#24
#85newDarkroomClaudeGPTGeminiPerplexity1/4 AIs · ranks #21
#86newDaVinci ResolveClaudeGPTGeminiPerplexity1/4 AIs · ranks #21
#87newRecraftClaudeGPTGeminiPerplexity1/4 AIs · ranks #21
#88newPicsArtPicsArtClaudeGPTGeminiPerplexity2/4 AIs · ranks #22–#26
#89newCelsysCelsysClaudeGPTGeminiPerplexity1/4 AIs · ranks #22
#90newFullStoryClaudeGPTGeminiPerplexity1/4 AIs · ranks #22
#91newPicMonkeyClaudeGPTGeminiPerplexity1/4 AIs · ranks #22
#92newInPixioClaudeGPTGeminiPerplexity2/4 AIs · ranks #23–#25
#93newRawTherapeeRawTherapeeClaudeGPTGeminiPerplexity2/4 AIs · ranks #23–#26
#94newBlackmagic DesignBlackmagic DesignClaudeGPTGeminiPerplexity1/4 AIs · ranks #24
#95newConfluenceClaudeGPTGeminiPerplexity1/4 AIs · ranks #24
#96newFluid UIClaudeGPTGeminiPerplexity1/4 AIs · ranks #24
#97newNikonClaudeGPTGeminiPerplexity1/4 AIs · ranks #24
#98newPixlrPixlrClaudeGPTGeminiPerplexity2/4 AIs · ranks #25–#27
#99newAppleAppleClaudeGPTGeminiPerplexity2/4 AIs · ranks #26–#28
#100newAvocodeClaudeGPTGeminiPerplexity2/4 AIs · ranks #26–#29

as of June 15 · vs June 16 · 3 intents?

04

Tag champions

Who owns each trait in this sub.

Tag 01

prototyping.

5 mentions

  1. 1Figma3
  2. 2Adobe1
  3. 3Sketch1

Act three

How the models think.

Where each brand actually competes across the buyer questions, and the running ledger of what just moved in this sub.

05

Intent dominance

Where each brand actually competes.

BrandGraphic Design SoftwarePhoto Editing SoftwareUI/UX Design Tools
AdobeAdobe#1#1#4
FigmaFigma#3#1
SketchSketch#6#2
SerifSerif#5#5
CanvaCanva#4#16#15
CorelCorel#7#7
SkylumSkylum#2
#1–3#4–10#11+cell = brand rank in that intent · faint dot = not ranked here

as of June 15 · 3 intents?

06

Ledger?

What just moved in this sub.

  1. ▼ fall#29 → #66
  2. ▼ fall#27 → #60
  3. ▼ fall#30 → #56
  4. ▼ fall#25 → #41
  5. ✦ debutdebut at #15
  6. ✦ debutdebut at #17
  7. ▼ fall#28 → #40
  8. ▼ fall#2 → #13
  9. ▲ climb#14 → #4
  10. ▼ fall#15 → #25
  11. ▼ fall#16 → #26
  12. ▼ fall#21 → #29
  13. ▼ fall#23 → #31
  14. ✦ debutdebut at #23
  15. ▼ fall#20 → #27
  16. ▲ climb#22 → #16
  17. ▲ climb#26 → #20
  18. ✦ debutdebut at #24
  19. ▼ fall#17 → #21
  20. ▼ fall#11 → #14

about for designers

Pick by what you need 3 buying intents

interesting facts from for designers

The brands here build tools for people who make things. Some favor speed and simplicity. Others dig into precision and control. Figma lets teams work together in the browser. Adobe runs deep. Sketch stays focused on the app. Affinity moves to the desktop. Each has its believers.

The category splits between the cloud-first shops and the ones that came before. A buyer picks a brand the way a carpenter picks a saw. It fits the hand. It does the job. The real question is whether you work alone or with others, and how much craft matters versus how fast you need to move.

The brand rail stops here. For the individual products inside this sub, switch to the product view.