The subcategory · Brand rail

For HR Teams brands,
by AI consensus.

Brand viewProduct view

This week’s race

Workday leads; Oracle climbs 5 spots.

6/16/15Workday#1 this wkRippling#2 this wkADP#3 this wkOracle#4 this wk
100 brands tracked·3 buyer intents·Jun 15 snapshot·ChatGPT · Claude · Gemini · Perplexity analyzed

Power ranking

Who leads this sub.

#1
Workday
Best rank in this scope, recent weeks Jan 1 · #3 · Jan 1 · #3 · Feb 1 · #16-wk trend?
#2
Rippling
Best rank in this scope, recent weeks Jan 1 · #5 · Jan 1 · #5 · Feb 1 · #26-wk trend?
#3
ADP
Best rank in this scope, recent weeks Jan 1 · #1 · Jan 1 · #1 · Feb 1 · #36-wk trend?

This week?

Workday extends its hold on the top spot for a third straight week among HR Teams products. SAP made the biggest move, jumping nine places from sixteenth to seventh, while Paylocity climbed the same distance to land at thirteenth. Square fell seven spots to twenty-seven, and OnPay dropped five places to eighteenth. Deel and JazzHR entered the rankings this sweep at nineteenth and twenty-first.

27 newcomers 15 climbers 15 dropsWorkday #1

The questions?

These rankings answer 3 buyer questions. Open any one for the head-to-head.

The subcategory score is an aggregate. Each question has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.

Act one

Where the machines rank them.

Three AI models rank every brand in this sub — who just arrived, the full board, the lineups each fields, and who owns each trait.

02

Full ranking

Every brand ranked.

Time machine?
June 15 · latest
sort:
#?BrandAI consensus?Last 3 months?Lineup?
#1▲ 1WorkdayWorkdayFlagshipWorkday Human Capital Management· #5ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#2Best rank in any intent here, recent weeks Jun 1 · #3 · Jun 8 · #3 · Jun 15 · #17 productsbest #5
#2▲ 3RipplingRipplingFlagshipRippling Payroll· #12ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#5Best rank in any intent here, recent weeks Jun 1 · #5 · Jun 8 · #5 · Jun 15 · #27 productsbest #12
#3▼ 2ADPADPFlagshipADP Workforce Now· #2ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#3Best rank in any intent here, recent weeks Jun 1 · #1 · Jun 8 · #1 · Jun 15 · #37 productsbest #2
#4▲ 2OracleOracleFlagshipOracle Fusion Cloud HCM· #8ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#5Best rank in any intent here, recent weeks Jun 1 · #9 · Jun 8 · #6 · Jun 15 · #44 productsbest #8
#5▲ 2SAPSAPFlagshipSuccessFactors HXM Suite· #6ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#3Best rank in any intent here, recent weeks Jun 1 · #30 · Jun 8 · #11 · Jun 15 · #55 productsbest #6
#6▼ 2GustoGustoFlagshipGusto Full-Service Payroll· #24ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#2Best rank in any intent here, recent weeks Jun 1 · #4 · Jun 8 · #2 · Jun 15 · #68 productsbest #24
#7▼ 4BambooHRBambooHRFlagshipBambooHR Payroll· #16ClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#9Best rank in any intent here, recent weeks Jun 1 · #2 · Jun 8 · #4 · Jun 15 · #75 productsbest #16
#8▲ 2UKGUKGFlagshipUKG Pro· #23ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#9Best rank in any intent here, recent weeks Jun 1 · #15 · Jun 8 · #10 · Jun 15 · #85 productsbest #23
#9▼ 1PaychexPaychexFlagshipPaychex Flex· #3ClaudeGPTGeminiPerplexity4/4 AIs · ranks #3–#5Best rank in any intent here, recent weeks Jun 1 · #8 · Jun 8 · #7 · Jun 15 · #94 productsbest #3
#10▲ 6LeverLeverFlagshipLeverTRM· #7ClaudeGPTGeminiPerplexity4/4 AIs · ranks #2–#5Best rank in any intent here, recent weeks Jun 1 · #12 · Jun 8 · #16 · Jun 15 · #103 productsbest #7
#11▲ 1PaylocityPaylocityFlagshipPaylocity Payroll· #33ClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#15Best rank in any intent here, recent weeks Jun 1 · #26 · Jun 8 · #15 · Jun 15 · #112 productsbest #33
#12▲ 2GreenhouseGreenhouseFlagshipGreenhouse Recruiting· #1ClaudeGPTGeminiPerplexity3/4 AIs · ranks #2–#4Best rank in any intent here, recent weeks Jun 1 · #10 · Jun 8 · #14 · Jun 15 · #123 productsbest #1
#13▲ 5iCIMSiCIMSFlagshipiCIMS Talent Cloud· #13ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#7Best rank in any intent here, recent weeks Jun 1 · #14 · Jun 8 · #18 · Jun 15 · #133 productsbest #13
#14▲ 3SmartRecruitersSmartRecruitersFlagshipSmartRecruiters Talent Acquisition Suite· #66ClaudeGPTGeminiPerplexity4/4 AIs · ranks #5–#7Best rank in any intent here, recent weeks Jun 1 · #16 · Jun 8 · #19 · Jun 15 · #144 productsbest #66
#15newDeelDeelFlagshipDeel HR· #22ClaudeGPTGeminiPerplexity4/4 AIs · ranks #4–#20Best rank in any intent here, recent weeks Jun 1 · #40 · Jun 8 · #41 · Jun 15 · #152 productsbest #22
#16▼ 1OnPayOnPayFlagshipOnPay Full-Service Payroll· #75ClaudeGPTGeminiPerplexity4/4 AIs · ranks #6–#8Best rank in any intent here, recent weeks Jun 1 · #22 · Jun 8 · #13 · Jun 15 · #164 productsbest #75
#17▲ 2CeridianCeridianFlagshipDayforce HCM· #10ClaudeGPTGeminiPerplexity4/4 AIs · ranks #8–#28Best rank in any intent here, recent weeks Jun 1 · #39 · Jun 8 · #20 · Jun 15 · #172 productsbest #10
#18newPaycomPaycomFlagshipPaycom Payroll & HR Software· #86ClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#24Best rank in any intent here, recent weeks Jun 1 · #21 · Jun 8 · #33 · Jun 15 · #181 productbest #86
#19▲ 7QuickBooksQuickBooksFlagshipPayroll Elite Platinum 2026· #46ClaudeGPTGeminiPerplexity3/4 AIs · ranks #3–#6Best rank in any intent here, recent weeks Jun 1 · #25 · Jun 8 · #28 · Jun 15 · #193 productsbest #46
#20▲ 1SquareSquareFlagshipSquare Payroll· #4ClaudeGPTGeminiPerplexity4/4 AIs · ranks #8–#16Best rank in any intent here, recent weeks Jun 1 · #24 · Jun 8 · #21 · Jun 15 · #201 productbest #4
#21▼ 12PaycorFlagshipPaycor HCM· #42ClaudeGPTGeminiPerplexity3/4 AIs · ranks #8–#20Best rank in any intent here, recent weeks Jun 1 · #7 · Jun 8 · #8 · Jun 15 · #211 productbest #42
#22▲ 6ZohoZohoFlagshipZoho Recruit Enterprise· #52ClaudeGPTGeminiPerplexity4/4 AIs · ranks #12–#19Best rank in any intent here, recent weeks Jun 1 · #29 · Jun 8 · #25 · Jun 15 · #221 productbest #52
#23▼ 3HibobHibobFlagshipBob· #18ClaudeGPTGeminiPerplexity4/4 AIs · ranks #10–#16Best rank in any intent here, recent weeks Jun 1 · #41 · Jun 8 · #30 · Jun 15 · #231 productbest #18
#24newJazzHRJazzHRFlagshipJazzHR Pro· #20ClaudeGPTGeminiPerplexity4/4 AIs · ranks #9–#16Best rank in any intent here, recent weeks Jun 1 · #32 · Jun 8 · #31 · Jun 15 · #241 productbest #20
#25▼ 1Patriot SoftwarePatriot SoftwareFlagshipPatriot Full Service Payroll· #11ClaudeGPTGeminiPerplexity4/4 AIs · ranks #7–#17Best rank in any intent here, recent weeks Jun 1 · #20 · Jun 8 · #24 · Jun 15 · #251 productbest #11
#26newAshbyFlagshipAshby· #91ClaudeGPTGeminiPerplexity3/4 AIs · ranks #8–#11Best rank in any intent here, recent weeks Jun 1 · #56 · Jun 8 · #92 · Jun 15 · #262 productsbest #91
#27newBreezy HRBreezy HRClaudeGPTGeminiPerplexity4/4 AIs · ranks #10–#17Best rank in any intent here, recent weeks Jun 1 · #50 · Jun 8 · #36 · Jun 15 · #27
#28▲ 1PersonioPersonioClaudeGPTGeminiPerplexity4/4 AIs · ranks #12–#15Best rank in any intent here, recent weeks Jun 1 · #34 · Jun 8 · #34 · Jun 15 · #28
#29newRecruiteeRecruiteeClaudeGPTGeminiPerplexity4/4 AIs · ranks #12–#20Best rank in any intent here, recent weeks Jun 1 · #37 · Jun 8 · #38 · Jun 15 · #29
#30▼ 5WorkableWorkableFlagshipWorkable Recruiting· #31ClaudeGPTGeminiPerplexity4/4 AIs · ranks #1–#29Best rank in any intent here, recent weeks Jun 1 · #23 · Jun 8 · #26 · Jun 15 · #301 productbest #31
#31▼ 18NamelyNamelyFlagshipNamely Payroll· #80ClaudeGPTGeminiPerplexity4/4 AIs · ranks #16–#281 productbest #80
#32▼ 21ZenefitsFlagshipTriNet Zenefits Payroll· #21ClaudeGPTGeminiPerplexity3/4 AIs · ranks #8–#151 productbest #21
#33▼ 11JobviteJobviteFlagshipJobvite Evolve Suite· #95ClaudeGPTGeminiPerplexity4/4 AIs · ranks #8–#261 productbest #95
#34newRemoteRemoteClaudeGPTGeminiPerplexity4/4 AIs · ranks #14–#21
#35newTeamtailorClaudeGPTGeminiPerplexity3/4 AIs · ranks #11–#17
#36newDayforceDayforceFlagshipHCM· #72ClaudeGPTGeminiPerplexity2/4 AIs · ranks #6–#141 productbest #72
#37▼ 10IntuitIntuitFlagshipQuickBooks Online Payroll Elite· #37ClaudeGPTGeminiPerplexity2/4 AIs · ranks #2–#201 productbest #37
#38▼ 15SageSageClaudeGPTGeminiPerplexity4/4 AIs · ranks #17–#22
#39newEightfold AIClaudeGPTGeminiPerplexity1/4 AIs · ranks #9
#40newPinpointClaudeGPTGeminiPerplexity3/4 AIs · ranks #12–#29
#41newWaveWaveFlagshipWave Payroll· #69ClaudeGPTGeminiPerplexity4/4 AIs · ranks #18–#201 productbest #69
#42newGreenhouse SoftwareClaudeGPTGeminiPerplexity1/4 AIs · ranks #1
#43newBullhornClaudeGPTGeminiPerplexity3/4 AIs · ranks #17–#18
#45newLatticeLatticeClaudeGPTGeminiPerplexity3/4 AIs · ranks #12–#26
#46newSeekOutSeekOutClaudeGPTGeminiPerplexity3/4 AIs · ranks #13–#24
#47newPhenomPhenomFlagshipPhenom TXM Platform (GenAI Edition)· #97ClaudeGPTGeminiPerplexity2/4 AIs · ranks #8–#281 productbest #97
#48newHireVueHireVueClaudeGPTGeminiPerplexity3/4 AIs · ranks #11–#25
#49newBeameryBeameryClaudeGPTGeminiPerplexity2/4 AIs · ranks #10–#27
#50newParadoxParadoxClaudeGPTGeminiPerplexity3/4 AIs · ranks #12–#26
#51newHomebaseClaudeGPTGeminiPerplexity1/4 AIs · ranks #10
#52newJustworksJustworksClaudeGPTGeminiPerplexity4/4 AIs · ranks #18–#28
#53newXeroXeroClaudeGPTGeminiPerplexity2/4 AIs · ranks #18–#19
#54newZenefits by TriNetClaudeGPTGeminiPerplexity1/4 AIs · ranks #12
#55newAvatureAvatureClaudeGPTGeminiPerplexity3/4 AIs · ranks #18–#25
#56newMicrosoftMicrosoftClaudeGPTGeminiPerplexity1/4 AIs · ranks #14
#57newSurePayrollSurePayrollClaudeGPTGeminiPerplexity1/4 AIs · ranks #14
#58newManatalManatalClaudeGPTGeminiPerplexity4/4 AIs · ranks #20–#28
#59newServiceNowServiceNowClaudeGPTGeminiPerplexity1/4 AIs · ranks #15
#60newMonday.comMonday.comClaudeGPTGeminiPerplexity3/4 AIs · ranks #19–#29
#61newisolvedClaudeGPTGeminiPerplexity2/4 AIs · ranks #21–#23
#62newInsperityInsperityClaudeGPTGeminiPerplexity2/4 AIs · ranks #18–#27
#63newGloatGloatClaudeGPTGeminiPerplexity1/4 AIs · ranks #17
#64newCulture AmpCulture AmpClaudeGPTGeminiPerplexity2/4 AIs · ranks #18–#30
#65newFreshworksFreshworksClaudeGPTGeminiPerplexity2/4 AIs · ranks #18–#25
#66newTriNetTriNetFlagshipTriNet HR Platform· #99ClaudeGPTGeminiPerplexity3/4 AIs · ranks #22–#261 productbest #99
#67newCeipalClaudeGPTGeminiPerplexity1/4 AIs · ranks #19
#68newSurePayroll by PaychexClaudeGPTGeminiPerplexity1/4 AIs · ranks #19
#69newZoho RecruitZoho RecruitClaudeGPTGeminiPerplexity1/4 AIs · ranks #19
#70newToastToastClaudeGPTGeminiPerplexity2/4 AIs · ranks #21–#24
#71newClearCompanyClearCompanyClaudeGPTGeminiPerplexity1/4 AIs · ranks #21
#72newComeetComeetClaudeGPTGeminiPerplexity3/4 AIs · ranks #22–#29
#73newFingercheckClaudeGPTGeminiPerplexity1/4 AIs · ranks #21
#74newGr8 PeopleGr8 PeopleClaudeGPTGeminiPerplexity1/4 AIs · ranks #21
#75newHireEZClaudeGPTGeminiPerplexity1/4 AIs · ranks #21
#76newRecruit CRMClaudeGPTGeminiPerplexity1/4 AIs · ranks #21
#77newThomson ReutersClaudeGPTGeminiPerplexity1/4 AIs · ranks #21
#78newAPSClaudeGPTGeminiPerplexity1/4 AIs · ranks #22
#79newHeartlandClaudeGPTGeminiPerplexity2/4 AIs · ranks #22–#26
#80newCornerstone OnDemandCornerstone OnDemandFlagshipHCM Suite· #27ClaudeGPTGeminiPerplexity1/4 AIs · ranks #221 productbest #27
#81newELITEFlagshipHR Cloud· #49ClaudeGPTGeminiPerplexity1/4 AIs · ranks #221 productbest #49
#82newGemClaudeGPTGeminiPerplexity1/4 AIs · ranks #22
#83newFactorialFactorialClaudeGPTGeminiPerplexity3/4 AIs · ranks #25–#28
#84newDegreedDegreedClaudeGPTGeminiPerplexity1/4 AIs · ranks #23
#85newEightfoldClaudeGPTGeminiPerplexity1/4 AIs · ranks #23
#86newJuiceboxClaudeGPTGeminiPerplexity1/4 AIs · ranks #23
#87newPapaya GlobalPapaya GlobalClaudeGPTGeminiPerplexity3/4 AIs · ranks #25–#29
#88newFindemClaudeGPTGeminiPerplexity1/4 AIs · ranks #24
#89newSenseSenseClaudeGPTGeminiPerplexity1/4 AIs · ranks #24
#90newLeapsomeClaudeGPTGeminiPerplexity2/4 AIs · ranks #25–#27
#91newLinkedInClaudeGPTGeminiPerplexity2/4 AIs · ranks #25–#30
#92newAlightClaudeGPTGeminiPerplexity1/4 AIs · ranks #30
#93newAscentisAscentisClaudeGPTGeminiPerplexity1/4 AIs · ranks #27
#94newBetterworksClaudeGPTGeminiPerplexity1/4 AIs · ranks #28
#95newCrelateClaudeGPTGeminiPerplexity1/4 AIs · ranks #28
#96newCriteriaClaudeGPTGeminiPerplexity1/4 AIs · ranks #25
#97newDarwinboxClaudeGPTGeminiPerplexity1/4 AIs · ranks #28
#98newEddyClaudeGPTGeminiPerplexity1/4 AIs · ranks #26
#99newHubSpotHubSpotClaudeGPTGeminiPerplexity1/4 AIs · ranks #25
#100newJobAdderClaudeGPTGeminiPerplexity1/4 AIs · ranks #30

as of June 15 · vs June 16 · 3 intents?

Act three

How the models think.

Where each brand actually competes across the buyer questions, and the running ledger of what just moved in this sub.

04

Intent dominance

Where each brand actually competes.

BrandHR SoftwarePayroll SoftwareRecruiting Software
WorkdayWorkday#1#10#5
RipplingRippling#4#4#16
ADPADP#3#2#29
OracleOracle#5#19#2
SAPSAP#2#16#7
GustoGusto#8#1
BambooHRBambooHR#7#12#9
UKGUKG#6#8
#1–3#4–10#11+cell = brand rank in that intent · faint dot = not ranked here

as of June 15 · 3 intents?

05

Ledger?

What just moved in this sub.

  1. ▼ fall#11 → #32
  2. ▼ fall#13 → #31
  3. ✦ debutdebut at #15
  4. ▼ fall#23 → #38
  5. ▼ fall#30 → #44
  6. ✦ debutdebut at #18
  7. ▼ fall#9 → #21
  8. ▼ fall#22 → #33
  9. ▼ fall#27 → #37
  10. ▲ climb#26 → #19
  11. ▲ climb#16 → #10
  12. ▲ climb#28 → #22
  13. ✦ debutdebut at #24
  14. ▲ climb#18 → #13
  15. ▼ fall#25 → #30
  16. ▼ fall#3 → #7
  17. ✦ debutdebut at #26
  18. ▲ climb#5 → #2
  19. ▲ climb#17 → #14
  20. ▼ fall#20 → #23

about for hr teams

Pick by what you need 3 buying intents

interesting facts from for hr teams

The HR teams that buy software fall into camps. Some want the all-in-one platform that handles payroll, benefits, hiring, and performance in one place. Others want best-of-breed tools they can stitch together. Workday and Cornerstone chase the big enterprise accounts. ADP owns the payroll side and knows it. Bamboo and Culture Amp lean toward smaller, faster-moving companies. The gap between them matters. A company of fifty people has different needs than a company of five thousand.

What separates these vendors is speed and simplicity. A startup wants software that works the day it ships. An enterprise wants software that scales and integrates with systems that have been running for years. A buyer needs to know which camp they belong in before they pick a vendor. The wrong fit wastes months and money.

The brand rail stops here. For the individual products inside this sub, switch to the product view.