This week’s race
HubSpot leads; Hootsuite climbs 2 spots.
Power ranking
Who leads this sub.
This week?
Zoho jumped twenty-two places to land at number six, the week's biggest climb among marketing tools for buyer questions. Mailchimp fell from third to eighteenth, a fifteen-spot drop that marks a sharp reversal for the established brand. HubSpot held the top spot while two newcomers, Brevo and SocialPilot, entered the rankings at twelve and nineteen respectively. The movement signals a shift toward smaller platforms and alternatives in how AI assistants rank marketing software.
The questions?
These rankings answer 3 buyer questions. Open any one for the head-to-head.
The subcategory score is an aggregate. Each question has its own AI ranking, reviewer check and weekly movement — that's where the picks actually come from.
Act one
Where the machines rank them.
Three AI models rank every brand in this sub — who just arrived, the full board, the lineups each fields, and who owns each trait.
Newcomers
Just arrived.
new · Jun 2026
#70 · in best email marketing software
new · Jun 2026
#88 · in best social media management tools
new · Jun 2026
#61 · in best social media management tools
new · Jun 2026
#98
new · Jun 2026
#56 · in best email marketing software
new · Jun 2026
#93
new · Jun 2026
#74 · in best seo tools
new · Jun 2026
#78 · in best seo tools
new · Jun 2026
#52 · in best seo tools
Full ranking
Every brand ranked.
as of June 15 · vs June 16 · 3 intents?
Brand portfolios
What each brand fields here.
Act three
How the models think.
Where each brand actually competes across the buyer questions, and the running ledger of what just moved in this sub.
Intent dominance
Where each brand actually competes.
as of June 15 · 3 intents?
Ledger?
What just moved in this sub.
- ▼ fall#17 → #37
- ▼ fall#27 → #47
- ▼ fall#28 → #46
- ▼ fall#23 → #38
- ▼ fall#29 → #44
- ▼ fall#22 → #36
- ▼ fall#3 → #16
- ▼ fall#30 → #43
- ✦ debutdebut at #18
- ▼ fall#15 → #27
- ▼ fall#7 → #17
- ▼ fall#24 → #34
- ▲ climb#10 → #2
- ▲ climb#18 → #10
- ▲ climb#19 → #11
- ▲ climb#20 → #12
- ▲ climb#12 → #5
- ▲ climb#13 → #6
- ▲ climb#21 → #14
- ▼ fall#8 → #15
about for marketing teams
Pick by what you need
- buying intents · in products →
- Best Email Marketing Software
- Best Social Media Management Tools
- Best SEO Tools
interesting facts from for marketing teams
Marketing teams pick tools the way a carpenter picks tools. Some want one thing that does everything. Others want pieces that fit together. The brands here split that way. HubSpot built a full suite. Marketo and Salesforce chase integration with sales. Pardot lives inside Salesforce. Mailchimp stays simple. ActiveCampaign and Klaviyo go deep on automation. Each one has a reputation and a crowd that trusts it.
The buyer needs to know what they're building. A young company might start with Mailchimp or Klaviyo because they're cheap and quick. A larger shop with a sales team might move to HubSpot or Marketo because those tools talk to the pipeline. Salesforce owns Pardot and Tableau now, which means they control a lot of ground. The choice comes down to what the team already knows and what they need to do next.
The brand rail stops here. For the individual products inside this sub, switch to the product view.