Brand profile
By Humankind
What the AIs say
— best · 1 of 4 agree“Only Claude has placed By Humankind so far this snapshot — average rank #26.0 across 1 mention.”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank By Humankind's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Only Claude has placed By Humankind so far this snapshot — average rank #26.0 across 1 mention.
Claude
#26.0
avg over 1 mention · best #26
Wins & misses?
Where it leads, where it lags.
By Humankind doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #26 in Best Natural Deodorants.
Top wins
By Humankind hasn’t cracked any top-10 list this snapshot.
Where it lags
Rank trajectory?
Weeks of movement.
Across 2 weeks of tracking: 0 intents steady, 0 climbed, 1 slipped. Biggest move: slipped 1 rank in Best Natural Deodorants (now #26).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Refillable Deodorant is the only By Humankind product the AI assistants have picked so far — showing up in 1 buyer question.
Body Care
Traits?
The words the panel uses.
AI most often praises By Humankind for being "effective" (1 mention) and "solid formula" (1).
- effective1
- solid formula1
- sustainable1
- zero-waste packaging1
Rivals?
Who it competes against.
By Humankind's closest rival is Acure — and By Humankind comes out ahead in 1 of 1 of the questions they both answer (100%).
- Acure
Beauty & Personal Care
By Humankind leads 1–0
Across 1 shared question
- No Pong
Beauty & Personal Care
By Humankind leads 1–0
Across 1 shared question
- The Green Beaver
Beauty & Personal Care
By Humankind leads 1–0
Across 1 shared question
- Farmacy
Beauty & Personal Care
By Humankind leads 1–0
Across 1 shared question
- Piper Wai
Beauty & Personal Care
By Humankind leads 1–0
Across 1 shared question
- Ethique
Beauty & Personal Care
By Humankind leads 1–0
Across 1 shared question
- Pretty Frank
Beauty & Personal Care
By Humankind leads 1–0
Across 1 shared question
The recap
Where it stands today.
- FootprintAppears in 1 buying intent.
- TraitsMost often associated with “effective” (1 mentions) and “solid formula” (1).
- Top productRefillable Deodorant is the most-mentioned By Humankind product this snapshot.
- Closest rivalAcure (1–0 across 1 shared intent).