Brand profile

Detour

AI best #27.0 (Claude)
What our sources say

What the AIs say

best · 0 of 4 agree

Only Claude has placed Detour so far this snapshot — average rank #27.0 across 1 mention.

synthesised · the AI panel

Act one

What the machines think.

Three AI models read the whole category and rank Detour's products — model by model, list by list, over time.

01

Model by model?

How each AI sees it.

Only Claude has placed Detour so far this snapshot — average rank #27.0 across 1 mention.

  • ClaudeClaude

    #27.0

    avg over 1 mention · best #27

02

Rank trajectory?

Weeks of movement.

Across 4 weeks of tracking: 0 intents steady, 0 climbed, 1 slipped. Biggest move: slipped 8 ranks in Best Protein Bars (now #28).

#18#23#28#325/115/185/256/1
03

Rivals?

Who it competes against.

Detour's closest rival is Alani Nu — and Detour comes out ahead in 1 of 1 of the questions they both answer (100%).

  • Alani Nu
    Alani Nu

    Detour leads 1–0

    Across 1 shared question

  • Snickers

    Detour leads 1–0

    Across 1 shared question

  • Balance Bar

    Detour leads 1–0

    Across 1 shared question

  • Fitcrunch
    Fitcrunch

    Detour leads 1–0

    Across 1 shared question

  • Atlas

    Detour leads 1–0

    Across 1 shared question

  • Perfect Bar
    Perfect Bar

    Detour leads 1–0

    Across 1 shared question

  • Weider
    Weider

    Detour leads 1–0

    Across 1 shared question

04

The recap

Where it stands today.

  • Closest rivalAlani Nu (1–0 across 1 shared intent).