What the AIs say
— best · 1 of 4 agree“Only Gemini has placed Elmex so far this snapshot — average rank #22.0 across 1 mention.”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank Elmex's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Only Gemini has placed Elmex so far this snapshot — average rank #22.0 across 1 mention.
Gemini
#22.0
avg over 1 mention · best #22
Wins & misses?
Where it leads, where it lags.
Elmex doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #22 in Best Toothpastes for Sensitive Teeth.
Top wins
Elmex hasn’t cracked any top-10 list this snapshot.
Where it lags
Rank trajectory?
Weeks of movement.
Across 2 weeks of tracking: 0 intents steady, 0 climbed, 1 slipped. Biggest move: slipped 13 ranks in Best Toothpastes for Sensitive Teeth (now #22).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Sensitive Professional Repair & Protect (Advanced Formula) is the only Elmex product the AI assistants have picked so far — showing up in 1 buyer question.
Traits?
The words the panel uses.
AI most often praises Elmex for being "arginine" (1 mention) and "calcium carbonate" (1).
- arginine1
- calcium carbonate1
- deep repair1
Rivals?
Who it competes against.
Elmex's closest rival is Theodent — and Elmex comes out ahead in 1 of 1 of the questions they both answer (100%).
- Theodent
Beauty & Personal Care
Elmex leads 1–0
Across 1 shared question
- Zendium
Beauty & Personal Care
Elmex leads 1–0
Across 1 shared question
- Biorepair
Beauty & Personal Care
Elmex leads 1–0
Across 1 shared question
- Meridol
Beauty & Personal Care
Elmex leads 1–0
Across 1 shared question
- Himalaya
Beauty & Personal Care
Elmex leads 1–0
Across 1 shared question
- Prevident
Beauty & Personal Care
Elmex leads 1–0
Across 1 shared question
- Moon
Beauty & Personal Care
Elmex leads 1–0
Across 1 shared question
The recap
Where it stands today.
- FootprintAppears in 1 buying intent.
- TraitsMost often associated with “arginine” (1 mentions) and “calcium carbonate” (1).
- Top productSensitive Professional Repair & Protect (Advanced Formula) is the most-mentioned Elmex product this snapshot.
- Closest rivalTheodent (1–0 across 1 shared intent).