Best rank
Best placed #24 in Beauty & Personal Care.
What the AIs say
#24 best · 4 of 4 agree“ChatGPT ranks Etat Libre d'Orange highest (avg #25.0 over 1 mention); Gemini is the most sceptical (#28.0).”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d“Etat Libre d'Orange receives uniformly favourable coverage celebrating its 20-year milestone, innovative fragrances, and bold sustainability initiatives including a waste-based perfume.”
synthesised · 8 articles via Google News · Prestige Online - Singapore, Esquire +6
The brief
The brand in a paragraph.
Etat Libre d'Orange started in 2006 in France. Etienne de Swardt founded the house and shaped its identity. They make niche fragrances with unconventional themes. Jasmine and Cigarette launched in 2007 as their statement piece. The scent broke perfume conventions by celebrating smoke and tar. They refused luxury's quiet restraint. Fragrance critics noticed. Etat Libre d'Orange built a cult following through provocative storytelling and raw materials. Today they operate across Europe and Asia. Independent retailers stock their bottles. Among 21,133 tracked brands, they rank eleventh in Beauty and Personal Care. They remain known for uncompromising scents that courts controversy and devotion equally.
Act one
What the machines think.
Three AI models read the whole category and rank Etat Libre d'Orange's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
ChatGPT ranks Etat Libre d'Orange highest (avg #25.0 over 1 mention); Gemini is the most sceptical (#28.0).
ChatGPT
#25.0
avg over 1 mention · best #25
perplexity
#26.5
avg over 2 mentions · best #24
Claude
#28.0
avg over 1 mention · best #28
Gemini
#28.0
avg over 1 mention · best #28
Wins & misses?
Where it leads, where it lags.
Etat Libre d'Orange doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #29 in Best Perfume Discovery Sets.
Top wins
Etat Libre d'Orange hasn’t cracked any top-10 list this snapshot.
Where it lags
Rank trajectory?
Weeks of movement.
Across 6 weeks of tracking: 2 intents steady, 0 climbed, 2 slipped. Biggest move: slipped 13 ranks in Best niche fragrances (now #25).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it — and the press that covers them.
In the press?
What the world is saying.
What’s being written about Etat Libre d'Orange lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
PPrestige Online - SingaporePrestige Online - Singapore·Positive
Etat Libre D’Orange Celebrates 20 Years of Innovation with a Bold New Fragrance
EEsquire
LLifestyle Asia Hong KongLifestyle Asia Hong Kong·Positive
5 new fragrances for a soft girl summer
PPremium Beauty NewsPremium Beauty News·Positive
"Innovation always needs new blood," Étienne de Swardt, État Libre d’Orangeformat(webp))
CCrunchyroll
QQuill & PadQuill & Pad·Positive
Etat Libre d’Orange: The MB&F Of The Perfume World
GGlobal Cosmetics NewsGlobal Cosmetics News·Positive
Etat Libre d’Orange launches prestige ‘I am Trash’ perfume created using waste and worms
AADWEEKas of June 16 · 8 stories?
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Remarkable People is Etat Libre d'Orange's most-recommended product, ranking across 1 buyer question, with Fat Electrician Eau de Parfum close behind.
Traits?
The words the panel uses.
AI most often praises Etat Libre d'Orange for being "experimental" (2 mentions) and "clean" (1).
- experimental2
- clean1
- dark1
- fresh1
- incense1
- mint1
- niche1
- provocative1
- quirky1
- smoky1
- smooth1
- unique1
Rivals?
Who it competes against.
Etat Libre d'Orange and Jo Malone London are neck and neck — 2–1 across 3 shared questions.
- Jo Malone London
Beauty & Personal Care
Etat Libre d'Orange leads 2–1
Across 3 shared questions
- Imaginary Authors
Beauty & Personal Care
Etat Libre d'Orange leads 2–1
Across 3 shared questions
- Memo Paris
Beauty & Personal Care
Memo Paris leads 2–1
Across 3 shared questions
- Dior
Beauty & Personal Care
Dior leads 2–1
Across 3 shared questions
- D.S. & Durga
Beauty & Personal Care
D.S. & Durga leads 2–1
Across 3 shared questions
- Penhaligon's
Beauty & Personal Care
Penhaligon's leads 2–1
Across 3 shared questions
- Creed
Beauty & Personal Care
Creed leads 3–0
Across 3 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #24), across 3 buying intents.
- AI verdictChatGPT ranks Etat Libre d'Orange highest (avg #25.0); Gemini most sceptical (#28.0).
- TraitsMost often associated with “experimental” (2 mentions) and “clean” (1).
- Top productRemarkable People is the most-mentioned Etat Libre d'Orange product this snapshot.
- Closest rivalJo Malone London (2–1 across 3 shared intents).
browse Etat Libre d'Orange in these categories