Brand profile
Formulyst
What the AIs say
— best · 1 of 4 agree“Only Claude has placed Formulyst so far this snapshot — average rank #24.0 across 1 mention.”
synthesised · the AI panel
The brief
The brand in a paragraph.
Formulyst was founded in France. They make skincare formulas and serums. The brand built its reputation on transparent ingredient lists. Customers knew exactly what went on their skin. Today Formulyst operates across Europe and online channels. They track weekly performance across major AI platforms. One of 6649 brands monitored this way. The company competes in the clean beauty space. Their approach remains clinical, ingredient-focused, without excess claims. Formulyst serves consumers who read labels carefully.
Act one
What the machines think.
Three AI models read the whole category and rank Formulyst's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Only Claude has placed Formulyst so far this snapshot — average rank #24.0 across 1 mention.
Claude
#24.0
avg over 1 mention · best #24
Wins & misses?
Where it leads, where it lags.
Formulyst doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #24 in Best Peptide Serums.
Top wins
Formulyst hasn’t cracked any top-10 list this snapshot.
Where it lags
Rank trajectory?
Weeks of movement.
Across 3 weeks of tracking: 1 intent steady, 1 climbed, 0 slipped. Biggest move: climbed 3 ranks in Best Retinol for Beginners (now #26).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Pro-Collagen Serum is the only Formulyst product the AI assistants have picked so far — showing up in 1 buyer question.
Skincare
Traits?
The words the panel uses.
AI most often praises Formulyst for being "clean-beauty" (1 mention) and "collagen-stimulating" (1).
- clean-beauty1
- collagen-stimulating1
- peptide-forward1
- vegan1
Rivals?
Who it competes against.
Formulyst's closest rival is HydroPeptide — and Formulyst comes out ahead in 1 of 1 of the questions they both answer (100%).
- HydroPeptide
Beauty & Personal Care
Formulyst leads 1–0
Across 1 shared question
- Indeed Labs
Beauty & Personal Care
Formulyst leads 1–0
Across 1 shared question
- goop
Beauty & Personal Care
Formulyst leads 1–0
Across 1 shared question
- Beauty of Joseon
Beauty & Personal Care
Formulyst leads 1–0
Across 1 shared question
- Grande Cosmetics
Beauty & Personal Care
Formulyst leads 1–0
Across 1 shared question
- Codex Beauty Labs
Beauty & Personal Care
Formulyst leads 1–0
Across 1 shared question
- First Aid Beauty
Beauty & Personal Care
Formulyst leads 1–0
Across 1 shared question
The recap
Where it stands today.
- FootprintAppears in 1 buying intent.
- TraitsMost often associated with “clean-beauty” (1 mentions) and “collagen-stimulating” (1).
- Top productPro-Collagen Serum is the most-mentioned Formulyst product this snapshot.
- Closest rivalHydroPeptide (1–0 across 1 shared intent).