Brand profile
Haus of Wicks
What the AIs say
— best · 1 of 4 agree“Only perplexity has placed Haus of Wicks so far this snapshot — average rank #22.0 across 1 mention.”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank Haus of Wicks's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Only perplexity has placed Haus of Wicks so far this snapshot — average rank #22.0 across 1 mention.
perplexity
#22.0
avg over 1 mention · best #22
Wins & misses?
Where it leads, where it lags.
Haus of Wicks doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #22 in Best Soy Candles.
Top wins
Haus of Wicks hasn’t cracked any top-10 list this snapshot.
Where it lags
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Luxury Soy Candle (current signature line) is the only Haus of Wicks product the AI assistants have picked so far — showing up in 1 buyer question.
Candles & Home Fragrance
Traits?
The words the panel uses.
AI most often praises Haus of Wicks for being "100% soy" (1 mention) and "luxe feel" (1).
- 100% soy1
- luxe feel1
- niche scents1
Rivals?
Who it competes against.
Haus of Wicks's closest rival is Cire Trudon — and Haus of Wicks comes out ahead in 1 of 1 of the questions they both answer (100%).
- Cire Trudon
Home, Kitchen & Appliances
Haus of Wicks leads 1–0
Across 1 shared question
- The White Company
Home, Kitchen & Appliances
Haus of Wicks leads 1–0
Across 1 shared question
- Pure Integrity Candles
Home, Kitchen & Appliances
Haus of Wicks leads 1–0
Across 1 shared question
- The Conscious Candle Co
Home, Kitchen & Appliances
Haus of Wicks leads 1–0
Across 1 shared question
- PF Candle Co
Home, Kitchen & Appliances
Haus of Wicks leads 1–0
Across 1 shared question
- Sweet Water Decor
Home, Kitchen & Appliances
Haus of Wicks leads 1–0
Across 1 shared question
- Forest Floor Fragrances
Home, Kitchen & Appliances
Haus of Wicks leads 1–0
Across 1 shared question
The recap
Where it stands today.
- FootprintAppears in 1 buying intent.
- TraitsMost often associated with “100% soy” (1 mentions) and “luxe feel” (1).
- Top productLuxury Soy Candle (current signature line) is the most-mentioned Haus of Wicks product this snapshot.
- Closest rivalCire Trudon (1–0 across 1 shared intent).