Beauty & Personal Care › Lip Care & Cosmetics
Phantom Volumizing Glossy Balm
Lip Care & Cosmetics
Should you buy it??
Trust it — mostly
based on 2 of 5 signals
Rank in Lip Care & Cosmetics · Jun 15?
New at #30
Newly tracked in Lip Care & Cosmetics — a weekly trend line builds as more snapshots land.
Quick take
In short: what each side says
AI · critics · buyers · brand claims — each opened up in full further down ↓
ChatGPT ranks this product at #15.3 on average
Main competitors
Top rivals in Lip Care & Cosmetics.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Model by model?
How each AI sees it.
ChatGPT ranks this product at #15.3 on average Averaging across the AI panel, Phantom Volumizing Glossy Balm sits around #15.3 this snapshot.
Gemini
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Didn’t rank Phantom Volumizing Glossy Balm this snapshot.
Perplexity
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Didn’t rank Phantom Volumizing Glossy Balm this snapshot.
Claude
—
Didn’t rank Phantom Volumizing Glossy Balm this snapshot.
Footprint?
Every intent it shows up in.
| Intent | Best? | Latest? | 8-week trend? | |
|---|---|---|---|---|
| Best Lip Glosses Beauty & Personal Care · Lip Care & Cosmetics | Beauty & Personal Care Lip Care & Cosmetics | #5 | #5 | |
| Best Lip Oils Beauty & Personal Care · Lip Care & Cosmetics | Beauty & Personal Care Lip Care & Cosmetics | #12 | #12 | |
| Best Lip Balms Beauty & Personal Care · Lip Care & Cosmetics | Beauty & Personal Care Lip Care & Cosmetics | #29 | #29 |
Rank tint#1–3#4–10#11–30
Rank trajectory?
Weeks of movement.
Frequent rivals?
What it competes against.
- Dream Lip Oil
by Summer Fridays
Dream Lip Oil leads 2–1
Across 3 shared questions
- Lip Butter Balm
by Summer Fridays
Lip Butter Balm leads 2–1
Across 3 shared questions
- Peptide Lip Treatment
by Rhode
Peptide Lip Treatment leads 3–0
Across 3 shared questions
- Glow Reviver Lip Oil
by E.L.F. Cosmetics
Glow Reviver Lip Oil leads 2–0
Across 3 shared questions · 1 tied
- Peptide Lip Tint
by Rhode
Peptide Lip Tint leads 2–0
Across 3 shared questions · 1 tied
- MoistureGlow Plumping Lip Serum
by Makeup By Mario
Phantom Volumizing Glossy Balm leads 2–0
Across 2 shared questions
- Lip Gloss
by Glossier
Phantom Volumizing Glossy Balm leads 2–0
Across 2 shared questions
The recap
Where it stands today.
- PositionBest rank #5 across 3 intents tracked (climbed 5 this week).
- FootprintStrongest in Best Lip Glosses (#5). Weakest in Best Lip Balms (#29).
- TraitsMost often described as “glossy” (2 mentions).
- Closest rivalDream Lip Oil (1–2 across 3 shared intents).
- MakerBy Hourglass — see how it ranks across other intents on its brand profile.
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