Brand profileSoftware & Digital Services
Mullvad VPN AB
Software & Digital Services brand
Best rank
Best placed #11 in Software & Digital Services.
What the AIs say
#11 best · 1 of 4 agree“Only perplexity has placed Mullvad VPN AB so far this snapshot — average rank #11.0 across 1 mention.”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank Mullvad VPN AB's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Only perplexity has placed Mullvad VPN AB so far this snapshot — average rank #11.0 across 1 mention.
perplexity
#11.0
avg over 1 mention · best #11
Wins & misses?
Where it leads, where it lags.
Rank trajectory?
Weeks of movement.
Across 2 weeks of tracking: 0 intents steady, 0 climbed, 1 slipped. Biggest move: slipped 4 ranks in Best VPNs (now #11).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Mullvad VPN is the only Mullvad VPN AB product the AI assistants have picked so far — showing up in 1 buyer question.
Privacy & Security
Traits?
The words the panel uses.
AI most often praises Mullvad VPN AB for being "anonymity" (1 mention) and "flat pricing" (1).
- anonymity1
- flat pricing1
- no email1
- privacy1
Rivals?
Who it competes against.
Mullvad VPN AB's closest rival is McAfee — and Mullvad VPN AB comes out ahead in 1 of 1 of the questions they both answer (100%).
- McAfee
Software & Digital Services
Mullvad VPN AB leads 1–0
Across 1 shared question
- Hotspot Shield
Software & Digital Services
Mullvad VPN AB leads 1–0
Across 1 shared question
- Trust.Zone VPN
Software & Digital Services
Mullvad VPN AB leads 1–0
Across 1 shared question
- Avira
Software & Digital Services
Mullvad VPN AB leads 1–0
Across 1 shared question
- Goose VPN
Software & Digital Services
Mullvad VPN AB leads 1–0
Across 1 shared question
- Windscribe VPN
Software & Digital Services
Mullvad VPN AB leads 1–0
Across 1 shared question
- Norton
Software & Digital Services
Mullvad VPN AB leads 1–0
Across 1 shared question
The recap
Where it stands today.
- FootprintStrongest in Software & Digital Services (best #11), across 1 buying intent.
- TraitsMost often associated with “anonymity” (1 mentions) and “flat pricing” (1).
- Top productMullvad VPN is the most-mentioned Mullvad VPN AB product this snapshot.
- Closest rivalMcAfee (1–0 across 1 shared intent).
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