Best rank
Best placed #9 in Fashion & Footwear.
What the AIs say
#9 best · 2 of 4 agree“Gemini ranks Rag & Bone highest (avg #12.5 over 2 mentions); Claude is the most sceptical (#16.3).”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d“Rag & Bone's recent coverage is dominated by praise for its viral sweatpant jeans and core essentials, with strong editorial endorsement across lifestyle publications.”
synthesised · 8 articles via Google News · instyle.com, Vogue +6
The brief
The brand in a paragraph.
Rag & Bone started in New York in 2002. Marcus Wainwright and David Neville founded it. They make clothing, shoes, and accessories for men and women. The brand became known for raw denim jeans with Japanese selvedge fabric and heavy construction. Their fitted silhouettes and minimal branding defined American workwear reinvention in the early 2000s. Today Rag & Bone operates globally with stores across North America, Europe, and Asia. The label sells through its own retail locations and department stores. It ranks ninth among 21,133 tracked brands in the Fashion & Footwear category. The company remains focused on durable basics, outerwear, and footwear with deliberate design choices and quality materials.
Act one
What the machines think.
Three AI models read the whole category and rank Rag & Bone's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks Rag & Bone highest (avg #12.5 over 2 mentions); Claude is the most sceptical (#16.3).
Gemini
#12.5
avg over 2 mentions · best #9
Claude
#16.3
avg over 3 mentions · best #12
Wins & misses?
Where it leads, where it lags.
1 top-10 win versus 1 lag spot where Rag & Bone finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 5 weeks of tracking: 0 intents steady, 3 climbed, 2 slipped. Biggest move: slipped 13 ranks in Best quality casual clothes (now #23).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it — and the press that covers them.
In the press?
What the world is saying.
What’s being written about Rag & Bone lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
:max_bytes(150000):strip_icc()/042026-shorts-34fbac897a8249daacbe87fa8cb4fe8e.jpg)
Iinstyle.com
VVogueVogue·Neutral
Rag & Bone Spring 2027 Menswear Collection
HHaute LivingHaute Living·Positive
Our Haute Product of the Month: Rag & Bone’s Atlas Linen Pants
GGQGQ·Positive
Rag & Bone Just Nailed Its Comeback Jeans:max_bytes(150000):strip_icc():focal(749x0:751x2)/peo-secretly-comfy-and-editor-approved-rag-and-bone-sweatpant-jeans-are-on-sale-today-but-only-for-people-readers-tout-46b8a306a0894a3fb4cf9ba6df7e36f4.jpg)
PPeople.com
AAmericana HighwaysAmericana Highways·Neutral
REVIEW: Rag And Bone “Strain”
TThe Mom EditThe Mom Edit·Neutral
The Definitive Guide to Rag & Bone Miramar Pants
IInsideHookInsideHook·Neutral
Rag & Bone's Elevated Essentials Are 25% Offas of June 16 · 8 stories?
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Classic Zip Hoodie is Rag & Bone's most-recommended product, ranking across 1 buyer question, with Classic Cotton Loopback Hoodie close behind.
Hoodies & Sweatshirts
Hoodies & Sweatshirts
Hoodies & Sweatshirts
Hoodies & Sweatshirts
Traits?
The words the panel uses.
AI most often praises Rag & Bone for being "modern" (3 mentions) and "new york elegance" (1).
- modern3
- new york elegance1
- perfect fit1
- premium1
- premium quality1
- quality1
- quality construction1
- quality fabric1
- soft1
- soft fabric1
- structured1
- urban1
Rivals?
Who it competes against.
Rag & Bone's closest rival is Tommy Hilfiger — and Rag & Bone comes out ahead in 3 of 4 of the questions they both answer (75%).
- Tommy Hilfiger
Fashion & Footwear
Rag & Bone leads 3–1
Across 4 shared questions
- L.L.Bean
Fashion & Footwear
Rag & Bone leads 2–1
Across 4 shared questions · 1 tied
- Banana Republic
Fashion & Footwear
Dead even, 2–2
Across 4 shared questions
- Uniqlo
Fashion & Footwear
Uniqlo leads 3–1
Across 4 shared questions
- Everlane
Fashion & Footwear
Everlane leads 4–0
Across 4 shared questions
- J.Crew
Fashion & Footwear
J.Crew leads 4–0
Across 4 shared questions
- Club Monaco
Fashion & Footwear
Rag & Bone leads 3–0
Across 3 shared questions
The recap
Where it stands today.
- FootprintStrongest in Fashion & Footwear (best #9), across 4 buying intents.
- AI verdictGemini ranks Rag & Bone highest (avg #12.5); Claude most sceptical (#16.3).
- TraitsMost often associated with “modern” (3 mentions) and “new york elegance” (1).
- Top productClassic Zip Hoodie is the most-mentioned Rag & Bone product this snapshot.
- Closest rivalTommy Hilfiger (3–1 across 4 shared intents).
browse Rag & Bone in these categories