Brand profile
Route 11
What the AIs say
— best · 1 of 4 agree“Claude ranks Route 11 highest (avg #29.0 over 1 mention); perplexity is the most sceptical (#30.0).”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank Route 11's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Claude ranks Route 11 highest (avg #29.0 over 1 mention); perplexity is the most sceptical (#30.0).
Claude
#29.0
avg over 1 mention · best #29
perplexity
#30.0
avg over 1 mention · best #30
Wins & misses?
Where it leads, where it lags.
Route 11 doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #30 in Best Potato Chips.
Top wins
Route 11 hasn’t cracked any top-10 list this snapshot.
Where it lags
Rank trajectory?
Weeks of movement.
Across 5 weeks of tracking: 0 intents steady, 0 climbed, 1 slipped. Biggest move: slipped 3 ranks in Best Potato Chips (now #30).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Lightly Salted Potato Chips is the only Route 11 product the AI assistants have picked so far — showing up in 1 buyer question.
Traits?
The words the panel uses.
AI most often praises Route 11 for being "artisan feel" (1 mention) and "clean potato taste" (1).
- artisan feel1
- clean potato taste1
- small-batch1
Rivals?
Who it competes against.
Lay's has the edge over Route 11 — winning more of the 2 shared questions the AI panel ranks them both in.
- Lay's
Food, Beverages & Snacks
Lay's leads 2–0
Across 2 shared questions
- Deep River Snacks
Food, Beverages & Snacks
Deep River Snacks leads 2–0
Across 2 shared questions
- Dirty Potato Chips
Food, Beverages & Snacks
Dirty Potato Chips leads 2–0
Across 2 shared questions
- Boulder Canyon
Food, Beverages & Snacks
Boulder Canyon leads 2–0
Across 2 shared questions
- Herr's
Food, Beverages & Snacks
Herr's leads 2–0
Across 2 shared questions
- Better Made
Food, Beverages & Snacks
Better Made leads 2–0
Across 2 shared questions
- Cape Cod
Food, Beverages & Snacks
Cape Cod leads 2–0
Across 2 shared questions
The recap
Where it stands today.
- FootprintAppears in 1 buying intent.
- AI verdictClaude ranks Route 11 highest (avg #29.0); perplexity most sceptical (#30.0).
- TraitsMost often associated with “artisan feel” (1 mentions) and “clean potato taste” (1).
- Top productLightly Salted Potato Chips is the most-mentioned Route 11 product this snapshot.
- Closest rivalLay's (0–2 across 2 shared intents).