Beauty & Personal Care › Grooming
Charcoal + Magnesium Natural Deodorant
Grooming
Should you buy it??
Check closely
based on 3 of 5 signals
Quick take
In short: what each side says
AI · critics · buyers · brand claims — each opened up in full further down ↓
perplexity ranks this product at #18.0 on average
Owners praise the smooth application, natural ingredients, and reliable odor control, but a significant minority report stubborn gray/dark stains on clothing that resist normal washing.
The juries are split — worth a closer look before you commit.
Main competitors
Top rivals in Grooming.
The verdict
What the panel makes of it.
Schmidt's Charcoal + Magnesium is a natural deodorant stick made by Schmidt's Naturals. The company released it in the United States. Activated charcoal and magnesium form the core formula. Men and women buy it to avoid aluminum antiperspirants. It absorbs odor without blocking sweat. AI assistants rank it fifth among men's deodorants. The stick works for twenty-four hours. Users apply it once daily to clean skin. No synthetic fragrances. No parabens. No aluminum salts. The deodorant costs under ten dollars.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Model by model?
How each AI sees it.
perplexity ranks this product at #18.0 on average Averaging across the AI panel, Charcoal + Magnesium Natural Deodorant sits around #18.0 this snapshot.
Gemini
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Didn’t rank Charcoal + Magnesium Natural Deodorant this snapshot.
GPT
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Didn’t rank Charcoal + Magnesium Natural Deodorant this snapshot.
Claude
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Didn’t rank Charcoal + Magnesium Natural Deodorant this snapshot.
Rank trajectory?
Weeks of movement.
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
Critics digest
What the critics keep repeating.
Scent (Fragrance, Notes)· 67% positive
“With natural essential oils providing you with amazing scents, Schmidt's Charcoal and Magnesium Natural Deodorant Stick is”— Yahoo
Ingredients (Natural, Alcohol)· 100% positive
“with natural charcoal and magnesium, this certified formula offers reliable odor protection while being gentle on the skin”— Ejis
Effectiveness· 100% positive
“Worked and lasted all day even with my workouts”— SaySo
Other highlights· 100% positive
“and Magnesium Natural Deodorant Stick uses magnesium and baking soda to decrease body odor and keep you feeling fresh”— Yahoo
From 5 published reviews · written + video
What buyers say?
What Google knows about it.
Beyond the video critics, Google pools 4,066 buyer ratings of the Charcoal + Magnesium Natural Deodorant from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.
4,066 ratings · 7 written
across 3 retailers
What owners single out
The staining issue that divides buyers directly mirrors concerns video reviewers raised about the product's impact on fabrics.
In their words
“I just found this company and purchased the magnesium and charcoal deodorant.I love it.I think it's fantastic.The scent is great.It goes on easy, I don't find it sticky.I think it works very well.The scent is great and not overpowering and I used to use native but your product.I tried because it was less expensive and honestly.I think it's even better.Great job.Looking forward to trying different ”
Gratitudegeorge · verified purchase · schmidts.com
“I bought this two weeks ago, and instantly loved it. It works, all day, no itchy pits, no overwhelming port-a-john scent... it was like the holy grail of deodorants. Until. Until I pulled my favorite light green shirt out of the laundry, and holy mother of pit stains, it was RUINED! It had big gray stains in both pits after only a single wearing with this deodorant. My $7 deodorant had turned into”
Fledermaus · verified purchase · schmidts.com
as of June 16 · 4066 buyer ratings?
Frequent rivals?
What it competes against.
- Unscented Deodorant
by Native
Charcoal + Magnesium Natural Deodorant leads 1–0
Across 1 shared question
- Men Advanced Control Antiperspirant & Deodorant Unscented Gel
by Mitchum
Charcoal + Magnesium Natural Deodorant leads 1–0
Across 1 shared question
- Phoenix Antiperspirant Deodorant Stick
by AXE
Charcoal + Magnesium Natural Deodorant leads 1–0
Across 1 shared question
- Sandalwood Deodorant
by Every Man Jack
Charcoal + Magnesium Natural Deodorant leads 1–0
Across 1 shared question
- Deodorant Spray
by Aesop
Charcoal + Magnesium Natural Deodorant leads 1–0
Across 1 shared question
- Men UltraClear Black+White Fresh Antiperspirant Stick
by Degree
Charcoal + Magnesium Natural Deodorant leads 1–0
Across 1 shared question
- Eucalyptus Deodorant
by Malin + Goetz
Charcoal + Magnesium Natural Deodorant leads 1–0
Across 1 shared question
The recap
Where it stands today.
- PositionBest rank #18 across 1 intent tracked (slipped 16 this week).
- FootprintStrongest in Best Deodorants for Men (#18).
- TraitsMost often described as “natural”.
- Closest rivalUnscented Deodorant (1–0 across 1 shared intent).
- MakerBy Schmidt's — see how it ranks across other intents on its brand profile.
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