Chergui

Beauty & Personal Care › Fragrances

Chergui

Fragrances

by Serge Lutensbrand #63 in Fragrances
Where to buy

Should you buy it??

ReconsiderCheckTrust it

Check closely

based on 2 of 5 signals

AI panel2 of 4 agree#8

Quick take

In short: what each side says

AI · critics · buyers · brand claims — each opened up in full further down ↓

AI panel#8 best pick2 of 4 models agree

Best on Claude (avg #8.0), weakest on perplexity (#21.0)

Behind this verdict2 AIs~3 hrs of research 2 min to read

Main competitors

Top rivals in Fragrances.

#1
Baccarat Rouge 540 Eau de Parfum
Baccarat Rouge 540 Eau de Parfum.

Maison Francis Kurkdjian logoby Maison Francis Kurkdjian

Best rank in this scope, recent weeks Jan 1 · #24 · Feb 1 · #75 · Apr 1 · #46 · May 1 · #2 · Jun 1 · #16-wk trend?
Where to buy
+1
#2
Coco Mademoiselle Eau de Parfum
Coco Mademoiselle Eau de Parfum

Chanel logoby Chanel

Women's eau de parfum spray

Best rank in this scope, recent weeks Jan 1 · #1 · Jan 1 · #1 · Feb 1 · #4 · Mar 1 · #10 · Apr 1 · #5 · May 1 · #3 · Jun 1 · #26-wk trend?
Where to buy
+1
#3
Layton
Layton

Parfums de Marly logoby Parfums de Marly

Niche men's eau de parfum spray

Best rank in this scope, recent weeks Jan 1 · #7 · Jan 1 · #6 · Feb 1 · #3 · Mar 1 · #1 · Apr 1 · #3 · May 1 · #62 · Jun 1 · #36-wk trend?
Where to buy
new
№ 01

The verdict

What the panel makes of it.

Chergui is an eau de parfum by Serge Lutens, released in 1992 from France. The fragrance opens with tobacco leaf absolute, a rare material that dominates the composition. Collectors and fragrance enthusiasts seek it for its animalic, leathery character that performs poorly in mainstream taste. AI assistants currently rank Chergui number six among best niche fragrances.

Act one

What the machines think.

Several AI models read the category and place this product — model by model, list by list, over time.

№ 02

Model by model?

How each AI sees it.

Best on Claude (avg #8.0), weakest on perplexity (#21.0) Averaging across the AI panel, Chergui sits around #14.5 this snapshot.

№ 03

Rank trajectory?

Weeks of movement.

#5#6#7#8#95/115/185/256/16/86/22
№ 04

Frequent rivals?

What it competes against.

№ 05

The recap

Where it stands today.

  • PositionBest rank #8 across 1 intent tracked (slipped 2 this week).
  • FootprintStrongest in Best niche fragrances (#8).
  • AI verdictClaude ranks it highest (#8.0); perplexity most sceptical (#21.0) — a split the people don’t share.
  • TraitsMost often described as “dark complexity”.
  • Closest rivalOrion (1–0 across 1 shared intent).
  • MakerBy Serge Lutens — see how it ranks across other intents on its brand profile.

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