What the AIs say
— best · 1 of 4 agree“Only Gemini has placed Skillmatics so far this snapshot — average rank #17.0 across 1 mention.”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d“Skillmatics receives mostly positive coverage for its award-winning educational toy products and founder's achievement, though recent financial results show revenue growth offset by FY25 losses.”
synthesised · 8 articles via Google News · Entrackr, Open Magazine +6
The brief
The brand in a paragraph.
Skillmatics began in India, founded around 2014. They make educational games and activity kits for children. Their signature product was the scratch art series—tactile, screen-free learning tools. The brand gained traction across South Asia and expanded into Europe and North America. Today they operate at scale in over fifty countries, known for STEM-based activities and subscription boxes. They rank among six thousand six hundred forty-nine brands tracked weekly across major language models.
Act one
What the machines think.
Three AI models read the whole category and rank Skillmatics's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Only Gemini has placed Skillmatics so far this snapshot — average rank #17.0 across 1 mention.
Gemini
#17.0
avg over 1 mention · best #17
Wins & misses?
Where it leads, where it lags.
Rank trajectory?
Weeks of movement.
Across 7 weeks of tracking: 1 intent steady, 2 climbed, 1 slipped. Biggest move: slipped 5 ranks in Best Educational Toys (now #21).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it — and the press that covers them.
In the press?
What the world is saying.
What’s being written about Skillmatics lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
/entrackr/media/media_files/2025/10/10/skillmate-2025-10-10-17-02-10.png)
EEntrackrEntrackr·Critical
Skillmatics slips into losses in FY25; revenue up by 39%
OOpen MagazineOpen Magazine·Positive
Toy Story 2.0
GGood HousekeepingGood Housekeeping·Positive
Psst: This Award-Winning, Parent-Approved Storybook Kit Is Just $20 on Amazon
TToday's ParentToday's Parent·Positive
Popular and award-winning craft kits for kids
YYourStory.com
TTracxnTracxn·Neutral
Skillmatics - 2026 Latest Shareholding & Valuation
TThe HinduThe Hindu·Neutral
Toy start-up Skillmatics eyes ₹500 crore revenueas of June 16 · 8 stories?
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Escape Room in a Box: Lunar Labyrinth is the only Skillmatics product the AI assistants have picked so far — showing up in 1 buyer question.
Traits?
The words the panel uses.
AI most often praises Skillmatics for being "co-op" (1 mention) and "critical thinking" (1).
- co-op1
- critical thinking1
- fun1
- puzzle1
Rivals?
Who it competes against.
Skillmatics's closest rival is Canon — and Skillmatics comes out ahead in 1 of 1 of the questions they both answer (100%).
- Canon
Gifts
Skillmatics leads 1–0
Across 1 shared question
- Jackery
Gifts
Skillmatics leads 1–0
Across 1 shared question
- Shutterfly
Gifts
Skillmatics leads 1–0
Across 1 shared question
- Ravensburger
Gifts
Skillmatics leads 1–0
Across 1 shared question
- Crosley
Gifts
Skillmatics leads 1–0
Across 1 shared question
- Crocs
Gifts
Skillmatics leads 1–0
Across 1 shared question
- lululemon
Gifts
Skillmatics leads 1–0
Across 1 shared question
The recap
Where it stands today.
- FootprintAppears in 1 buying intent.
- TraitsMost often associated with “co-op” (1 mentions) and “critical thinking” (1).
- Top productEscape Room in a Box: Lunar Labyrinth is the most-mentioned Skillmatics product this snapshot.
- Closest rivalCanon (1–0 across 1 shared intent).