What the AIs say
— best · 1 of 4 agree“Only Claude has placed Supernatural so far this snapshot — average rank #29.0 across 1 mention.”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank Supernatural's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Only Claude has placed Supernatural so far this snapshot — average rank #29.0 across 1 mention.
Claude
#29.0
avg over 1 mention · best #29
Wins & misses?
Where it leads, where it lags.
Supernatural doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #29 in Best Eco-Friendly Cleaning Brands.
Top wins
Supernatural hasn’t cracked any top-10 list this snapshot.
Where it lags
Rank trajectory?
Weeks of movement.
Across 3 weeks of tracking: 0 intents steady, 0 climbed, 1 slipped. Biggest move: slipped 3 ranks in Best Eco-Friendly Cleaning Brands (now #29).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Daily Kitchen Cleaner Spray is the only Supernatural product the AI assistants have picked so far — showing up in 1 buyer question.
Cleaning Supplies
Traits?
The words the panel uses.
AI most often praises Supernatural for being "color-safe" (1 mention) and "naturally derived" (1).
- color-safe1
- naturally derived1
- no synthetic dyes1
- refill pods1
Rivals?
Who it competes against.
Supernatural's closest rival is Safely — and Supernatural comes out ahead in 1 of 1 of the questions they both answer (100%).
- Safely
Home, Kitchen & Appliances
Supernatural leads 1–0
Across 1 shared question
- PUR Home
Home, Kitchen & Appliances
PUR Home leads 1–0
Across 1 shared question
- Lemi Shine
Home, Kitchen & Appliances
Lemi Shine leads 1–0
Across 1 shared question
- Live for Tomorrow
Home, Kitchen & Appliances
Live for Tomorrow leads 1–0
Across 1 shared question
- Molly's Suds
Home, Kitchen & Appliances
Molly's Suds leads 1–0
Across 1 shared question
- Branch Basics
Home, Kitchen & Appliances
Branch Basics leads 1–0
Across 1 shared question
- Greenscents
Home, Kitchen & Appliances
Greenscents leads 1–0
Across 1 shared question
The recap
Where it stands today.
- FootprintAppears in 1 buying intent.
- TraitsMost often associated with “color-safe” (1 mentions) and “naturally derived” (1).
- Top productDaily Kitchen Cleaner Spray is the most-mentioned Supernatural product this snapshot.
- Closest rivalSafely (1–0 across 1 shared intent).