Best rank
Best placed #15 in Fashion & Footwear.
What the AIs say
#15 best · 2 of 4 agree“Claude ranks Ted Baker highest (avg #15.0 over 1 mention); ChatGPT is the most sceptical (#24.5).”
synthesised · the AI panel
What the press says
Mixed · 8 stories · 30d“Ted Baker fashion brand coverage is dominated by positive retail news about summer sales and customer appeal, with unrelated obituary results and product listings appearing in search results.”
synthesised · 8 articles via Google News · Legacy | Obituary Search, Tighe Hamilton Regional Funeral Home +6
The brief
The brand in a paragraph.
Ted Baker started in 1988 in Glasgow, Scotland, when Ray Kelvin opened a single menswear shop. The brand makes tailored clothing, shoes, and accessories for men and women. Kelvin built Ted Baker on precise tailoring and playful details—slim-fit suits with bold linings became their signature move. The brand expanded internationally through the 1990s and 2000s, establishing stores across Europe, Asia, and North America. Today Ted Baker operates in fashion and footwear across more than two hundred locations globally. The company ranks fourteenth among 21,133 tracked fashion and footwear brands. Ray Kelvin stepped down as chief executive in 2019 after allegations of workplace misconduct. Ted Baker has since pursued restructuring under new leadership, closing unprofitable stores and focusing on core markets.
Act one
What the machines think.
Three AI models read the whole category and rank Ted Baker's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Claude ranks Ted Baker highest (avg #15.0 over 1 mention); ChatGPT is the most sceptical (#24.5).
Claude
#15.0
avg over 1 mention · best #15
ChatGPT
#24.5
avg over 2 mentions · best #24
Wins & misses?
Where it leads, where it lags.
Ted Baker doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #25 in Best Underwear.
Top wins
Ted Baker hasn’t cracked any top-10 list this snapshot.
Where it lags
Rank trajectory?
Weeks of movement.
Across 6 weeks of tracking: 2 intents steady, 1 climbed, 3 slipped. Biggest move: slipped 8 ranks in Best elegant shoes for men (now #14).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it — and the press that covers them.
In the press?
What the world is saying.
What’s being written about Ted Baker lately — and the mood of it. 8 pieces in the last 30 days, coverage is mixed.
LLegacy | Obituary SearchLegacy | Obituary Search·Neutral
Ted Baker II Obituary and Online Memorial (2026)
TTighe Hamilton Regional Funeral HomeTighe Hamilton Regional Funeral Home·Neutral
Harold "Ted" Baker Obituary December 15, 2025
PPosey Funeral DirectorsPosey Funeral Directors·Neutral
Ted A. Baker - View Obituary & Service Information
CCanadian Hockey LeagueCanadian Hockey League·Neutral
Josh Glavin announced as Ted Baker Teammate of the Year Award Finalist
FFashionNetwork - The World's Fashion Business NewsFashionNetwork - The World's Fashion Business News·Positive
Jigsaw names big-hitter and ex-Ted Baker stores chief Browne as its new retail director
HHELLO! MagazineLLegacy | Obituary SearchLegacy | Obituary Search·Neutral
Ted Allen Baker II Obituary (2026) - Augusta, GA - FairHaven Funeral Home and Cremation Services
LLystLyst·Neutral
Ted Baker Alton Oxford in Black for Menas of June 16 · 8 stories?
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Zip-Up Hoodie is Ted Baker's most-recommended product, ranking across 1 buyer question, with Stretch Cotton Boxer Brief close behind.
Everyday Shoes
Hoodies & Sweatshirts
Everyday Basics
Traits?
The words the panel uses.
AI most often praises Ted Baker for being "bar-ready" (1 mention) and "chic" (1).
- bar-ready1
- chic1
- cotton1
- fashionable1
- polished1
- polished finish1
- refined1
- sharp1
- smart styling1
- unique1
Rivals?
Who it competes against.
Ted Baker and Nike are neck and neck — 1–2 across 3 shared questions.
- Nike
Fashion & Footwear
Nike leads 2–1
Across 3 shared questions
- Allbirds
Fashion & Footwear
Allbirds leads 3–0
Across 3 shared questions
- Adidas
Fashion & Footwear
Adidas leads 3–0
Across 3 shared questions
- Tommy Hilfiger
Fashion & Footwear
Dead even, 1–1
Across 2 shared questions
- Todd Snyder
Fashion & Footwear
Dead even, 1–1
Across 2 shared questions
- Lacoste
Fashion & Footwear
Dead even, 1–1
Across 2 shared questions
- Vuori
Fashion & Footwear
Dead even, 1–1
Across 2 shared questions
The recap
Where it stands today.
- FootprintStrongest in Fashion & Footwear (best #15), across 3 buying intents.
- AI verdictClaude ranks Ted Baker highest (avg #15.0); ChatGPT most sceptical (#24.5).
- TraitsMost often associated with “bar-ready” (1 mentions) and “chic” (1).
- Top productZip-Up Hoodie is the most-mentioned Ted Baker product this snapshot.
- Closest rivalNike (1–2 across 3 shared intents).
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