Brand profile

Thieves

1 product on the radar · #26AI best #26.0 (Claude)
Top 1 productsranked by AI + owners · straight to buy
What our sources say

What the AIs say

best · 1 of 4 agree

Only Claude has placed Thieves so far this snapshot — average rank #26.0 across 1 mention.

synthesised · the AI panel

Act one

What the machines think.

Three AI models read the whole category and rank Thieves's products — model by model, list by list, over time.

01

Model by model?

How each AI sees it.

Only Claude has placed Thieves so far this snapshot — average rank #26.0 across 1 mention.

  • ClaudeClaude

    #26.0

    avg over 1 mention · best #26

02

Wins & misses?

Where it leads, where it lags.

Thieves doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #26 in Best All-Purpose Cleaners.

Top wins

strongest leaderboard placements

Thieves hasn’t cracked any top-10 list this snapshot.

Where it lags

lowest-ranked intents
  1. #26Best All-Purpose CleanersCleaning Supplies
03

Rank trajectory?

Weeks of movement.

Across 2 weeks of tracking: 1 intent steady, 1 climbed, 0 slipped. Biggest move: climbed 4 ranks in Best All-Purpose Cleaners (now #26).

#21#26#316/86/15

Act three · ★ new

Do they agree?

Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.

04

The lineup, reconciled?

Every product — both verdicts.

Household Cleaner by Young Living is the only Thieves product the AI assistants have picked so far — showing up in 1 buyer question.

05

Traits?

The words the panel uses.

AI most often praises Thieves for being "essential-oil-based" (1 mention) and "highly concentrated" (1).

  • essential-oil-based1
  • highly concentrated1
  • multipurpose1
  • non-toxic1
06

Rivals?

Who it competes against.

Thieves's closest rival is Pledge — and Thieves comes out ahead in 1 of 1 of the questions they both answer (100%).

07

The recap

Where it stands today.

  • FootprintAppears in 1 buying intent.
  • TraitsMost often associated with essential-oil-based (1 mentions) and highly concentrated (1).
  • Top productHousehold Cleaner by Young Living is the most-mentioned Thieves product this snapshot.
  • Closest rivalPledge (1–0 across 1 shared intent).