Best rank
Best placed #15 in Food, Beverages & Snacks.
What the AIs say
#15 best · 3 of 4 agree“perplexity ranks Tyrrells highest (avg #20.0 over 1 mention); Gemini is the most sceptical (#30.0).”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank Tyrrells's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
perplexity ranks Tyrrells highest (avg #20.0 over 1 mention); Gemini is the most sceptical (#30.0).
perplexity
#20.0
avg over 1 mention · best #20
ChatGPT
#21.0
avg over 2 mentions · best #15
Gemini
#30.0
avg over 1 mention · best #30
Wins & misses?
Where it leads, where it lags.
Rank trajectory?
Weeks of movement.
Across 3 weeks of tracking: 0 intents steady, 0 climbed, 1 slipped. Biggest move: slipped 2 ranks in Best Potato Chips (now #15).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Lightly Sea Salted Potato Crisps is Tyrrells's most-recommended product, ranking across 1 buyer question, with Mature Cheddar & Chive Potato Crisps close behind.
Traits?
The words the panel uses.
AI most often praises Tyrrells for being "premium" (2 mentions) and "british-style crisps" (1).
- premium2
- british-style crisps1
- cheesy1
- crunchy1
- gourmet1
- premium flavor1
- quality1
- rich1
- simple1
- artisanal1
- strong tang[4]1
Rivals?
Who it competes against.
Tyrrells's closest rival is Tayto — and Tyrrells comes out ahead in 1 of 1 of the questions they both answer (100%).
- Tayto
Food, Beverages & Snacks
Tyrrells leads 1–0
Across 1 shared question
- Smith's
Food, Beverages & Snacks
Tyrrells leads 1–0
Across 1 shared question
- Bonilla a la Vista
Food, Beverages & Snacks
Tyrrells leads 1–0
Across 1 shared question
- Spudsy
Food, Beverages & Snacks
Tyrrells leads 1–0
Across 1 shared question
- Jackson's
Food, Beverages & Snacks
Tyrrells leads 1–0
Across 1 shared question
- Doritos
Food, Beverages & Snacks
Tyrrells leads 1–0
Across 1 shared question
- Mikesell's
Food, Beverages & Snacks
Tyrrells leads 1–0
Across 1 shared question
The recap
Where it stands today.
- FootprintStrongest in Food, Beverages & Snacks (best #15), across 1 buying intent.
- AI verdictperplexity ranks Tyrrells highest (avg #20.0); Gemini most sceptical (#30.0).
- TraitsMost often associated with “premium” (2 mentions) and “british-style crisps” (1).
- Top productLightly Sea Salted Potato Crisps is the most-mentioned Tyrrells product this snapshot.
- Closest rivalTayto (1–0 across 1 shared intent).
browse Tyrrells in these categories