Best rank
Best placed #20 in Beauty & Personal Care.
What the AIs say
#20 best · 2 of 4 agree“Gemini ranks BY TERRY highest (avg #21.0 over 2 mentions); ChatGPT is the most sceptical (#27.0).”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank BY TERRY's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks BY TERRY highest (avg #21.0 over 2 mentions); ChatGPT is the most sceptical (#27.0).
Gemini
#21.0
avg over 2 mentions · best #20
ChatGPT
#27.0
avg over 1 mention · best #27
Wins & misses?
Where it leads, where it lags.
BY TERRY doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #22 in Best Lip Balms.
Top wins
BY TERRY hasn’t cracked any top-10 list this snapshot.
Where it lags
Rank trajectory?
Weeks of movement.
Across 3 weeks of tracking: 2 intents steady, 1 climbed, 0 slipped. Biggest move: climbed 2 ranks in Best Lip Balms (now #22).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Baume de Rose Lip Care is BY TERRY's most-recommended product, ranking across 1 buyer question, with Hyaluronic Global Serum Lip Oil close behind.
Lip Care & Cosmetics
Traits?
The words the panel uses.
AI most often praises BY TERRY for being "luxury" (2 mentions) and "smoothing" (2).
- luxury2
- smoothing2
- nourishing2
- skincare1
- anti-aging1
- treatment1
- high-end1
- luxe1
Rivals?
Who it competes against.
BY TERRY and Hourglass are neck and neck — 1–1 across 2 shared questions.
- Hourglass
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- Burt's Bees
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- Clarins
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- Charlotte Tilbury
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- Glow Recipe
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- Tatcha
Beauty & Personal Care
Tatcha leads 1–0
Across 2 shared questions · 1 tied
- NARS
Beauty & Personal Care
NARS leads 2–0
Across 2 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #20), across 2 buying intents.
- AI verdictGemini ranks BY TERRY highest (avg #21.0); ChatGPT most sceptical (#27.0).
- TraitsMost often associated with “luxury” (2 mentions) and “smoothing” (2).
- Top productBaume de Rose Lip Care is the most-mentioned BY TERRY product this snapshot.
- Closest rivalHourglass (1–1 across 2 shared intents).
browse BY TERRY in these categories