All Soft ShampoovsDon't Despair Repair Super Moisture Shampoo
Updated weekly
Products · full comparison

All Soft Shampoo vs Don't Despair Repair Super Moisture Shampoo

How these two compare on everything we measure — where the AIs rank them, what reviewers and buyers say, and how they price. We don’t crown a winner — the differences are the point.

All Soft Shampoo
by Redken · Moisturizing shampoo for dry hair
AI rank #4.0$9.49–$66
Reviewers
3.5/5
Buyers
4.6/5
vs
AI rank #8.5$35–$39
Reviewers
/5
Buyers
4.3/5
Short answer?

Take All Soft Shampoo if you weight the AI ranking, reviewer scores and buyer ratings; take Don't Despair Repair Super Moisture Shampoo if a lower price matter more. That's where they diverge — elsewhere they're close.

How this is made

Built from what 3 AI models (Claude · ChatGPT · Perplexity) recommend for real buyer questions, layered with reviewer test summaries, Google buyer ratings, street prices and press. The short answer and verdict are derived from where those signals diverge — not written by hand for either product.

Independent — not a vendor, not advertising, not a paid review. How we score →

Act I

The numbers

Side by side, how the AI models rank them, and which wins each buyer-question.

IIIIII
01

Side by side

Every signal we hold, on one shared scale. The leading side is lit — but the tally below doesn’t crown a winner.?

#4.0
AI rankcombined avg · lower is better
#8.5
3.5
Reviewersout of 5
4.6
BuyersGoogle rating
4.3
$9.49–$66
Street pricelower is cheaper
$35–$39
02

How the AIs rank them

Four models rank both products. Here’s each model’s pick (lower rank = higher).?

ChatGPT
All Soft Shampoo
#4
Don't Despair Repair Super Moisture Shampoo
#9
Perplexity
All Soft Shampoo
#4
Don't Despair Repair Super Moisture Shampoo
#8
03

Which is better for what

Across the buyer-questions both appear in, who the AI panel ranks higher — and the widest gaps.?

Best Shampoos for Dry Hair All Soft Shampoo by 6#2 vs #8
Across 1 shared questions: All Soft Shampoo higher in 1 · Don't Despair Repair Super Moisture Shampoo in 0
Showing the 1 widest gaps
Act II

What people say

Where the AI panel and reviewers line up, and what reviewers and buyers think.

IIIIII
04

Do AI and reviewers agree

The model panel’s rank next to the video reviewers’ score — where they line up, and where they don’t.?

AI panel
#4.0
Reviewers
3.5/5
Reviewers rate it 3.5/5; the AI panel ranks it #4.0. mixed reviews
AI panel
#8.5
Reviewers
No reviewer score yet.
05

What reviewers say

Distilled from the video reviewers — the score, what they praise, where they push back.?

All Soft Shampoo
across 5 reviews
3.5/5
mixed
Reviewers praise
  • Argan oil complex delivers noticeable softness and shine without leaving hair feeling oily or weighed down on appropriate hair types
  • Conditioner provides exceptional slip, making detangling easier and reducing breakage risk
  • Pleasant, distinctive caramel-nutty scent that reviewers consistently describe as memorable
Reviewers push back
  • Shampoo is less hydrating than the conditioner; several reviewers found it underwhelming on its own
  • Conditioner can be difficult to rinse out fully and may be too heavy for fine or non-dry hair
  • Dimethicone content can cause buildup with frequent use, particularly on fine, straight, or oily hair
Redken All Soft shampoo and conditioner earn consistent praise for softness, slip, and hydration on dry or brittle hair, with the shampoo drawing more mixed reactions than the richer conditioner.
— best for: People with dry, brittle, thick, or chemically processed hair who need reliable moisture, softness, and detangling support.

Where reviewers split on All Soft Shampoo: Suitability for fine hair divides reviewers: one finds the shampoo well-balanced for fine hair, while the hairdresser reviewer warns the formula can be heavy and oily for fine or straight hair types

06

The reviews behind this

The actual video reviews the “what reviewers say” summary above is distilled from — tap any to watch on YouTube.

07

What buyers say

Aggregated Google Shopping ratings — the score, the aspects owners rate, and a real quote.?

4.6
13,509 ratings
Hydration & softness4.7
Detangling & manageability4.6
Suitability for fine/thin hair3.8
Product buildup & residue3.5
I have dry hair and hard water and sadly this stuff is the only thing that makes my hair beautiful and manageable. I have tried so many other products hoping to find a cheaper alternative and nothing compares. The shampoo cleans without stripping and the conditioner is super thick, like hair mask thick, but it's exactly what my dry hair needs. I would caution fine hair havers because this might we Mollie · ulta.com
Google ratings
4.3
4,096 ratings
Moisturizing & hydration4.7
Hair softness & manageability4.6
Scalp cleansing power3.2
Suitability for fine/oily hair2.8
So I’ve been bleaching my hair for the past couple of years, and of course my hair felt dry and damaged. I’ve tried multiple shampoos and could not get the right one, until now. Briogeo Don’t Despair, Repair is fantastic! It’s truly makes your hair feel live right after first wash. After using this shampoo for some time it definitely made a change. My hair looks healthy, shiny and smooth! I really Inna K · influenster.com
Act III

Price and the verdict

How they price, who each is for, whether you can trust the claims — and our read.

IIIIII
08

How they price

Street price across retailers, the tier each lands in, and how it’s moved.?

$9.49–$66
across 4 retailers
current street price
current model
$35–$39
across 5 retailers
current street price
current model
09

The verdict: which to buy

Our read of everything above — who leads each point, and who each is for.

All Soft Shampoo
AI panel rank
Don't Despair Repair Super Moisture Shampoo
All Soft Shampoo
Reviewer score
Don't Despair Repair Super Moisture Shampoo
All Soft Shampoo
Buyer rating
Don't Despair Repair Super Moisture Shampoo
All Soft Shampoo
Lower price
Don't Despair Repair Super Moisture Shampoo

Net: All Soft Shampoo leads 3 of 4 · Don't Despair Repair Super Moisture Shampoo 1.

So which one?

All Soft Shampoo leads more points — but check where it loses.

Take All Soft Shampoo if…

…you weight ai panel rank, reviewer score and buyer rating.

We don’t crown a winner. Both are strong; the differences above decide it for your use. Where a signal is missing, we leave it blank rather than guess.

as of June 22 · 1 shared buyer questions?

10

Common questions

The questions people ask comparing these two — answered from the data above.

QIs All Soft Shampoo or Don't Despair Repair Super Moisture Shampoo better overall?

The AI panel ranks All Soft Shampoo higher (avg #4.0 vs #8.5), but it’s close — reviewers and buyers split differently.

QWhich one is cheaper?

Don't Despair Repair Super Moisture Shampoo$35–$39 vs $9.49–$66 across retailers.

QHow do buyers rate them?

Google buyers give All Soft Shampoo 4.6 and Don't Despair Repair Super Moisture Shampoo 4.3 out of 5.