Brand profileBeauty & Personal Care
Duke Cannon Supply Co
Beauty & Personal Care brand
Best rank
Best placed #8 in Beauty & Personal Care.
What the AIs say
#8 best · 1 of 4 agree“Only Gemini has placed Duke Cannon Supply Co so far this snapshot — average rank #12.0 across 2 mentions.”
synthesised · the AI panel
The brief
The brand in a paragraph.
Duke Cannon Supply Co. began in 2011. The founder built soap. They made large bars from tallow and essential oils. Big soap was their thing. Bars weighed four ounces or more. The weight mattered. Men wanted substance. The brand grew steady across retail channels. Today they make deodorant, body wash, beard oil. They hold shelf space in thousands of stores. The company ranks ninth in Beauty and Personal Care. Six thousand six hundred forty-nine brands track behind and ahead of them. Their soap remains the signature. It still looks like something a man would use.
Act one
What the machines think.
Three AI models read the whole category and rank Duke Cannon Supply Co's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Only Gemini has placed Duke Cannon Supply Co so far this snapshot — average rank #12.0 across 2 mentions.
Gemini
#12.0
avg over 2 mentions · best #8
Wins & misses?
Where it leads, where it lags.
Duke Cannon Supply Co lands 1 top-10 placement with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Duke Cannon Supply Co is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 8 weeks of tracking: 5 intents steady, 0 climbed, 1 slipped. Biggest move: slipped 12 ranks in Best Gifts for Men Under $50 (now #20).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Naval Diplomacy Deodorant Stick Elite is Duke Cannon Supply Co's most-recommended product, ranking across 1 buyer question, with Superior Grade Shaving Cream (Tactical Edition) close behind.
Traits?
The words the panel uses.
AI most often praises Duke Cannon Supply Co for being "bold scent" (1 mention) and "heavy-duty" (1).
- bold scent1
- heavy-duty1
- masculine scent1
- no aluminum1
- no nonsense1
- rugged1
- strong hold1
- thick lather1
Rivals?
Who it competes against.
Duke Cannon Supply Co's closest rival is Malin + Goetz — and Duke Cannon Supply Co comes out ahead in 2 of 2 of the questions they both answer (100%).
- Malin + Goetz
Beauty & Personal Care
Duke Cannon Supply Co leads 2–0
Across 2 shared questions
- Anthony
Beauty & Personal Care
Duke Cannon Supply Co leads 2–0
Across 2 shared questions
- Baxter of California
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- Nivea Men
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- Kiehl's
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- Dr. Squatch
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- Gillette
Beauty & Personal Care
Gillette leads 2–0
Across 2 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #8), across 2 buying intents.
- TraitsMost often associated with “bold scent” (1 mentions) and “heavy-duty” (1).
- Top productNaval Diplomacy Deodorant Stick Elite is the most-mentioned Duke Cannon Supply Co product this snapshot.
- Closest rivalMalin + Goetz (2–0 across 2 shared intents).
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