Best rank
Best placed #12 in Beauty & Personal Care.
What the AIs say
#12 best · 2 of 4 agree“Claude ranks Hum by Colgate highest (avg #15.0 over 1 mention); Gemini is the most sceptical (#16.5).”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank Hum by Colgate's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Claude ranks Hum by Colgate highest (avg #15.0 over 1 mention); Gemini is the most sceptical (#16.5).
Claude
#15.0
avg over 1 mention · best #15
Gemini
#16.5
avg over 2 mentions · best #12
Wins & misses?
Where it leads, where it lags.
Hum by Colgate doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #21 in Best Water Flossers.
Top wins
Hum by Colgate hasn’t cracked any top-10 list this snapshot.
Where it lags
Rank trajectory?
Weeks of movement.
Across 5 weeks of tracking: 1 intent steady, 0 climbed, 1 slipped. Biggest move: slipped 1 rank in Best Electric Toothbrushes (now #12).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Smart Battery Toothbrush is Hum by Colgate's most-recommended product, ranking across 1 buyer question, with Smart Electric Toothbrush 3.0 close behind.
Traits?
The words the panel uses.
AI most often praises Hum by Colgate for being "affordable smart" (1 mention) and "affordable smarts" (1).
- affordable smart1
- affordable smarts1
- app connected1
- app control1
- app guidance1
- compact1
- good battery1
- guided brushing1
- personalized1
- rechargeable1
- sleek1
- smart1
Rivals?
Who it competes against.
Hum by Colgate and Panasonic are neck and neck — 1–1 across 2 shared questions.
- Panasonic
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- SURI
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- Philips
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- AquaSonic
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- BURST
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- Spotlight Oral Care
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
- Quip
Beauty & Personal Care
Dead even, 1–1
Across 2 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #12), across 2 buying intents.
- AI verdictClaude ranks Hum by Colgate highest (avg #15.0); Gemini most sceptical (#16.5).
- TraitsMost often associated with “affordable smart” (1 mentions) and “affordable smarts” (1).
- Top productSmart Battery Toothbrush is the most-mentioned Hum by Colgate product this snapshot.
- Closest rivalPanasonic (1–1 across 2 shared intents).
browse Hum by Colgate in these categories