Beauty & Personal Care
its home category
What the AIs say
#16 best · 5 of 6 agree“Gemini ranks BURST highest (avg #14.0 over 2 mentions); ChatGPT is the most sceptical (#25.0).”
synthesised · the AI panel
Act one
What the machines think.
Several AI models read the whole category and rank BURST's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks BURST highest (avg #14.0 over 2 mentions); ChatGPT is the most sceptical (#25.0).
Gemini
#14.0
avg over 2 mentions · best #10
Claude
#16.0
avg over 1 mention · best #16
Grok
#16.0
avg over 2 mentions · best #9
Perplexity
#18.8
avg over 4 mentions · best #15
ChatGPT
#25.0
avg over 3 mentions · best #21
The words the panel uses
AI most often praises BURST for being "battery" (3 mentions) and "affordable" (3).
- battery3
- affordable3
- sonic3
- subscription3
- whitening3
- soft bristles2
- charcoal2
- cordless2
- sleek2
- convenient1
- fresh breath1
- comfortable1
Wins & misses?
Where it leads, where it lags.
1 top-10 win versus 1 lag spot where BURST finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 13 weeks of tracking: 1 intent steady, 3 climbed, 1 slipped. Biggest move: climbed 15 ranks in Best Whitening Toothpastes (now #12).
Act three
The lineup, ranked.
Every BURST product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Sonic Toothbrush Pro is BURST's most-recommended product, ranking across 2 buyer questions, with Kids Sonic Toothbrush close behind.
Rivals?
Who it competes against.
Oral-B has the edge over BURST — winning more of the 4 shared questions the AI panel ranks them both in.
- Oral-BBeauty & Personal CareOral-B leads 4–0 · 4 shared · 1 categoryCompare
- FairywillBeauty & Personal CareBURST leads 2–1 · 3 shared · 1 categoryCompare
- ColgateBeauty & Personal CareColgate leads 2–1 · 3 shared · 1 categoryCompare
- PhilipsBeauty & Personal CarePhilips leads 2–1 · 3 shared · 1 categoryCompare
- Philips SonicareBeauty & Personal CarePhilips Sonicare leads 3–0 · 3 shared · 1 categoryCompare
- Arm & HammerBeauty & Personal CareBURST leads 2–0 · 2 shared · 1 categoryCompare
- OcleanBeauty & Personal CareEven 1–1 · 2 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #9), across 4 buying intents.
- AI verdictGemini ranks BURST highest (avg #14.0); ChatGPT most sceptical (#25.0).
- TraitsMost often associated with “battery” (3 mentions) and “affordable” (3).
- Top productSonic Toothbrush Pro is the most-mentioned BURST product this snapshot.
- Closest rivalOral-B (0–4 across 4 shared intents).
browse BURST in these categories