Baby, Kids & Toys
its home category
What the AIs say
#91 best · 5 of 6 agree“Grok ranks Asmodee highest (avg #8.0 over 1 mention); Perplexity is the most sceptical (#17.0).”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d“Asmodee's board game portfolio is expanding with new licenses and partnerships while generating strong financial performance and retail momentum.”
synthesised · 8 articles via Google News · TradingView, This is Money +6
The brief
The brand in a paragraph.
Asmodee has built momentum on new game launches and strategic partnerships, particularly with Chuck E. Cheese, while crowdfunding success underscores audience appetite for its portfolio. Recent press coverage across gaming and toy media remains solidly positive, though the brand's core strength rests on product expansion rather than a distinctive market narrative.
Act one
What the machines think.
Several AI models read the whole category and rank Asmodee's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Grok ranks Asmodee highest (avg #8.0 over 1 mention); Perplexity is the most sceptical (#17.0).
Grok
#8.0
avg over 1 mention · best #8
ChatGPT
#8.7
avg over 3 mentions · best #1
Gemini
#12.6
avg over 7 mentions · best #2
Claude
#16.8
avg over 4 mentions · best #3
Perplexity
#17.0
avg over 2 mentions · best #15
The words the panel uses
AI most often praises Asmodee for being "party" (5 mentions) and "simple" (2).
- party5
- simple2
- drafting2
- strategy2
- visual2
- storytelling2
- trains2
- guessing2
- clues1
- deduction1
- classic1
- all ages1
Wins & misses?
Where it leads, where it lags.
Asmodee owns the leaderboards: 1 #1 finish this snapshot, no top-tier intents below #10.
Top wins
Where it lags
No misses below #20 — Asmodee is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 15 weeks of tracking: 1 intent steady, 1 climbed, 0 slipped. Biggest move: climbed 5 ranks in Best Board Games for Families (now #1).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about Asmodee lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
TradingView·Neutral
Asmodee Group AB Class B Revenue Breakdown – TURQUOISE:ASMDESThis is Money·Positive
French giant Asmodee rakes in millions from Britain's board game boom
CChuck E. Cheese
BBoardGameWireBoardGameWire·Positive
Asmodee continues social game expansion push, buys rights to Time’s Up! from R&R Gamesmarketscreener.com·Positive
Nordea raises its target price for Asmodee to 175 kronor (170), reiterates buy
IICv2
GGamingTrendGamingTrend·Positive
Asmodee bringing the Amazon deals for Prime Day
TToys n PlaythingsToys n Playthings·Positive
Asmodee games pop up at Welcome Break this summeras of July 26 · 8 stories?
Act three
The lineup, ranked.
Every Asmodee product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Ticket to Ride: Europe is Asmodee's most-recommended product, ranking across 2 buyer questions, with Just One close behind.
Rivals?
Who it competes against.
Asmodee's closest rival is OSPREY — and Asmodee comes out ahead in 1 of 1 of the questions they both answer (100%).
- OSPREYBaby, Kids & ToysAsmodee leads 1–0 · 1 shared · 1 categoryCompare
- MindWareBaby, Kids & ToysAsmodee leads 1–0 · 1 shared · 1 categoryCompare
- Thames & KosmosBaby, Kids & ToysAsmodee leads 1–0 · 1 shared · 1 categoryCompare
- ThinkFunBaby, Kids & ToysAsmodee leads 1–0 · 1 shared · 1 categoryCompare
- MattelBaby, Kids & ToysAsmodee leads 1–0 · 1 shared · 1 categoryCompare
- RavensburgerBaby, Kids & ToysAsmodee leads 1–0 · 1 shared · 1 categoryCompare
- LEGOBaby, Kids & ToysAsmodee leads 1–0 · 1 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Baby, Kids & Toys (best single-question rank #1), across 1 buying intent.
- AI verdictGrok ranks Asmodee highest (avg #8.0); Perplexity most sceptical (#17.0).
- TraitsMost often associated with “party” (5 mentions) and “simple” (2).
- Top productTicket to Ride: Europe is the most-mentioned Asmodee product this snapshot.
- Closest rivalOSPREY (1–0 across 1 shared intent).
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