Home, Kitchen & Appliances
strongest of 3 categories
What the AIs say
#49 best · 5 of 6 agree“Claude ranks Attitude highest (avg #15.8 over 10 mentions); Perplexity is the most sceptical (#20.8).”
synthesised · the AI panel
The brief
The brand in a paragraph.
Attitude's cleaning-supply profile rests on sparse press coverage concentrated on unrelated topics, with meaningful attention limited to EWG-verified shampoo and a headphones product; the brand's actual market footprint in home and personal care remains difficult to assess from reviewer attention alone.
Why mid · Cleaning Supplies?
How Attitude earns the label.
3 of Attitude's ranked products in Cleaning Supplies carry street prices, and 2 of the 3 land in the middle third of their fields — the Bathroom Cleaner and the Nature+ All-Purpose Cleaner; the rest sit 1 in the value third.
Attitude's median street price here is $9 — 6% below the $9 median across every priced product ranked in Cleaning Supplies. The label describes where the prices sit, not how good the products are.
Price neighbors — Cleaning Supplies
as of August 1 · 10 brand medians · Google Shopping?
Act one
What the machines think.
Several AI models read the whole category and rank Attitude's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Claude ranks Attitude highest (avg #15.8 over 10 mentions); Perplexity is the most sceptical (#20.8).
Claude
#15.8
avg over 10 mentions · best #8
Grok
#18.0
avg over 9 mentions · best #6
ChatGPT
#18.2
avg over 11 mentions · best #6
Gemini
#19.3
avg over 3 mentions · best #7
Perplexity
#20.8
avg over 6 mentions · best #11
The words the panel uses
AI most often praises Attitude for being "vegan" (17 mentions) and "plant-based" (16).
- vegan17
- plant-based16
- hypoallergenic13
- ewg-verified11
- fragrance-free6
- biodegradable6
- eco-certified5
- unscented4
- sensitive-skin3
- plant based3
- ewg verified3
- natural3
Wins & misses?
Where it leads, where it lags.
3 top-10 wins versus 4 lag spots where Attitude finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 13 weeks of tracking: 1 intent steady, 4 climbed, 1 slipped. Biggest move: climbed 11 ranks in Best Baby Shampoos (now #10).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it and the buyers who rated it.
Video reviews?
What reviewers say about the brand.
AI summary of 2 reviews · as of Jul 2026
Reviewers see Attitude as a trustworthy low-tox home and personal care brand that cleans well without harsh ingredients.
What they praise
- Cleaning and washing performance holds up despite mild, low-tox formulas
- Fragrance and ingredient choices suit sensitive skin, including babies
- Refill and concentrate formats reduce packaging waste
- Products are vegan, cruelty-free, and third-party verified for ingredient safety
- Consistent quality across different product categories, from cleaners to detergent to body care
What they knock
- Unscented or lightly scented formulas may disappoint people who want a strong clean smell
- Heavy stains still need pre-treatment before washing
- Refill systems require extra setup like buying separate bottles
Who reviewers think this brand is — and isn’t — for
For you if
Look elsewhere if
Synthesised from: Franceska Reviews · Kitchell Reviews
My honest review of ATTITUDE All Purpose Cleaner
Franceska Reviews
Honest Mom Review - Why I love Attitude Baby Laundry Detergent
Kitchell Reviews
Act three
The lineup, ranked.
Every Attitude product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Laundry Detergent is Attitude's most-recommended product, ranking across 2 buyer questions, with Nature+ All-Purpose Cleaner close behind.
Fragrance-free liquid dish soap
Frequently asked
What buyers want to know.
What is Attitude as a brand?
Attitude is a home and personal care brand known for low-toxicity cleaning and washing products made with mild, plant-based formulas. Reviewers describe it as trustworthy for households wanting to avoid harsh ingredients while still getting effective cleaning.
What products does Attitude make?
Attitude makes laundry detergents, dish soaps, all-purpose cleaners, baby shampoos, body care, and diapers. The brand is strongest in laundry detergent and dishwashing products, and maintains consistent quality across its range.
Is Attitude good for sensitive skin and babies?
Yes. Reviewers note that Attitude's fragrance and ingredient choices work well for sensitive skin and babies. All products are vegan, cruelty-free, and third-party verified for ingredient safety.
What are the drawbacks of Attitude products?
Reviewers say that unscented or lightly scented formulas may not appeal to people who want a strong clean smell. Heavy stains need pre-treatment before washing, and refill systems require buying separate bottles for setup.
Who is Attitude best for?
Attitude suits people with sensitive skin, parents of babies and toddlers, and households prioritizing low-toxicity cleaning and laundry. It is not a good fit for shoppers wanting heavily scented products or heavy-duty stain removal without pre-treating.
Does Attitude focus on sustainability?
Yes. The brand offers refill and concentrate formats to reduce packaging waste. Reviewers highlight that these formats support households wanting lower environmental impact.
Rivals?
Who it competes against.
Attitude and Puracy are neck and neck — 4–4 across 8 shared questions.
- PuracyHome, Kitchen & AppliancesEven 4–4 · 8 shared · 3 categoriesCompare
- Seventh GenerationHome, Kitchen & AppliancesSeventh Generation leads 7–1 · 8 shared · 3 categoriesCompare
- Dr. Bronner'sHome, Kitchen & AppliancesAttitude leads 4–3 · 7 shared · 3 categoriesCompare
- BiokleenHome, Kitchen & AppliancesBiokleen leads 3–2 · 6 shared · 2 categoriesCompare
- EcoverHome, Kitchen & AppliancesEcover leads 6–0 · 6 shared · 2 categoriesCompare
- MethodHome, Kitchen & AppliancesMethod leads 6–0 · 6 shared · 2 categoriesCompare
- Earth BreezeHome, Kitchen & AppliancesAttitude leads 4–1 · 5 shared · 2 categoriesCompare
The recap
Where it stands today.
- FootprintStrongest in Home, Kitchen & Appliances (best single-question rank #6), across 12 buying intents. Weakest in Beauty & Personal Care (#11).
- AI verdictClaude ranks Attitude highest (avg #15.8); Perplexity most sceptical (#20.8).
- TraitsMost often associated with “vegan” (17 mentions) and “plant-based” (16).
- Top productLaundry Detergent is the most-mentioned Attitude product this snapshot.
- Closest rivalPuracy (4–4 across 8 shared intents).
browse Attitude in these categories