Baby, Kids & Toys
strongest of 2 categories
What the AIs say
#66 best · 5 of 6 agree“ChatGPT ranks Attitude highest (avg #16.1 over 7 mentions); Perplexity is the most sceptical (#26.0).”
synthesised · the AI panel
What the press says
Positive · 7 stories · 30d to Sep 9“ATTITUDE's natural cleaning products receive consistent positive coverage highlighting EWG verification, plant-based formulations, and eco-friendly packaging across laundry detergents and dish soaps.”
synthesised · 7 articles via Google News · Whole Foods Market +6
About
Who they are.
Attitude makes household and personal care products across cleaning supplies, laundry, baby care, and sunscreen. Its catalog spans everyday categories rather than a single product type, linked by formulation choices: lines such as Nature+ All Purpose Cleaner and Sensitive Skin Eco Detergent cover home cleaning and laundry, while Little Ones Shampoo, Extra Sensitive Natural Deodorant, and Mineral Sunscreen SPF address personal care for both adults and children.
The company is built around plant-based, vegan formulations that favor biodegradable and fragrance-free ingredients, with hypoallergenic and EWG-verified status appearing throughout its lines. This positions Attitude toward households managing sensitive skin, parents shopping for babies and toddlers, and buyers seeking lower-tox alternatives for cleaning and laundry.
The verdict
Attitude's cleaning-supply profile rests on sparse press coverage concentrated on unrelated topics, with meaningful attention limited to EWG-verified shampoo and a headphones product; the brand's actual market footprint in home and personal care remains difficult to assess from reviewer attention alone.
Act one
What the machines think.
Several AI models read the whole category and rank Attitude's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
ChatGPT ranks Attitude highest (avg #16.1 over 7 mentions); Perplexity is the most sceptical (#26.0).
ChatGPT
#16.1
avg over 7 mentions · best #7
Claude
#16.4
avg over 7 mentions · best #9
Grok
#16.8
avg over 6 mentions · best #9
Gemini
#23.0
avg over 2 mentions · best #21
Perplexity
#26.0
avg over 4 mentions · best #23
The words the panel uses
AI most often praises Attitude for being "plant-based" (14 mentions) and "vegan" (13).
- plant-based14
- vegan13
- hypoallergenic8
- biodegradable8
- eco-friendly5
- fragrance-free5
- ewg-verified5
- natural3
- unscented3
- sensitive-skin2
- septic-safe2
- canadian brand2
Wins & misses?
Where it leads, where it lags.
4 top-10 wins versus 1 lag spot where Attitude finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 19 weeks of tracking: 0 intents steady, 6 climbed, 0 slipped. Biggest move: climbed 12 ranks in Best Baby Shampoos (now #9).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it and the press that covers them.
Video reviews?
What reviewers say about the brand.
AI summary of 2 reviews · as of Aug 2026
Reviewers see Attitude as a trustworthy low-toxicity cleaning brand that cleans effectively without the harsh chemical trade-off.
What they praise
- Cleans well despite being marketed as low-toxicity, with real cleaning power on glass, mirrors, and hardwood floors
- Leaves no streaks or residue on tested surfaces
- Pleasant, natural-smelling fragrances across product lines
- Refill-based packaging appeals to reviewers wanting less plastic waste
- Formulations feel gentle enough for everyday household use without stripping surfaces
What they knock
- Small sample size means broader reliability across the full product range is untested by these reviewers
- Refill systems require extra setup, like transferring product into a separate spray bottle
Who reviewers think this brand is — and isn’t — for
For you if
Look elsewhere if
Synthesised from: The Family Edit · Franceska Reviews
ATTITUDE Citrus Zest Window Cleaner Review: Is It Worth It?
The Family Edit
My honest review of ATTITUDE All Purpose Cleaner
Franceska Reviews
In the press?
What the world is saying.
What’s being written about Attitude lately — and the mood of it. 7 pieces in the 30 days to September 9, coverage skews positive.
WWhole Foods Market
WWhole Foods Market
WWhole Foods Market
WWhole Foods Market
WWhole Foods Market
WWhole Foods Market
as of September 9 · 7 stories?
Act three
The lineup, ranked.
Every Attitude product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
baby leaves 2-in-1 Shampoo & Body Wash is Attitude's most-recommended product, ranking across 2 buyer questions, with Little Ones Diapers close behind.
Frequently asked
What buyers want to know.
What is Attitude as a brand?
Attitude is a home and personal care brand known for low-toxicity cleaning and washing products made with mild, plant-based formulas. Reviewers describe it as trustworthy for households wanting to avoid harsh ingredients while still getting effective cleaning.
What products does Attitude make?
Attitude makes laundry detergents, dish soaps, all-purpose cleaners, baby shampoos, body care, and diapers. The brand is strongest in laundry detergent and dishwashing products, and maintains consistent quality across its range.
Is Attitude good for sensitive skin and babies?
Yes. Reviewers note that Attitude's fragrance and ingredient choices work well for sensitive skin and babies. All products are vegan, cruelty-free, and third-party verified for ingredient safety.
What are the drawbacks of Attitude products?
Reviewers say that unscented or lightly scented formulas may not appeal to people who want a strong clean smell. Heavy stains need pre-treatment before washing, and refill systems require buying separate bottles for setup.
Who is Attitude best for?
Attitude suits people with sensitive skin, parents of babies and toddlers, and households prioritizing low-toxicity cleaning and laundry. It is not a good fit for shoppers wanting heavily scented products or heavy-duty stain removal without pre-treating.
Does Attitude focus on sustainability?
Yes. The brand offers refill and concentrate formats to reduce packaging waste. Reviewers highlight that these formats support households wanting lower environmental impact.
Rivals?
Who it competes against.
Attitude and Babyganics are neck and neck — 2–3 across 5 shared questions.
- BabyganicsHome, Kitchen & AppliancesBabyganics leads 3–2 · 5 shared · 2 categoriesCompare
- PuracyHome, Kitchen & AppliancesEven 2–2 · 5 shared · 2 categoriesCompare
- The Honest CompanyHome, Kitchen & AppliancesThe Honest Company leads 3–1 · 5 shared · 2 categoriesCompare
- Honest CompanyHome, Kitchen & AppliancesHonest Company leads 4–1 · 5 shared · 2 categoriesCompare
- PipetteBeauty & Personal CarePipette leads 4–1 · 5 shared · 2 categoriesCompare
- Seventh GenerationHome, Kitchen & AppliancesSeventh Generation leads 5–0 · 5 shared · 2 categoriesCompare
- AveenoBeauty & Personal CareAveeno leads 3–1 · 4 shared · 2 categoriesCompare
The recap
Where it stands today.
- FootprintStrongest in Baby, Kids & Toys (best single-question rank #7), across 8 buying intents. Weakest in Home, Kitchen & Appliances (#8).
- AI verdictChatGPT ranks Attitude highest (avg #16.1); Perplexity most sceptical (#26.0).
- TraitsMost often associated with “plant-based” (14 mentions) and “vegan” (13).
- Top productbaby leaves 2-in-1 Shampoo & Body Wash is the most-mentioned Attitude product this snapshot.
- Closest rivalBabyganics (2–3 across 5 shared intents).
browse Attitude in these categories