Food, Beverages & Snacks › Snacks
Builders Protein Bar
Chocolate peanut butter protein bar
Quick take
In short: what each side says
AI panel · Buyers — each opened up in full further down ↓
Perplexity ranks this product at #13.0 on average
Buyers love the taste, protein content, and satisfying texture, but concerns about sugar levels and ingredient quality divide some from making it a regular staple.
The juries split — Divided. Check both sides before you commit.
Main competitors
Top rivals in Snacks.
The verdict
What the panel makes of it.
The AI panel ranks this bar second for protein bars, and buyers agree on its taste and protein content, giving it 4.7 out of 5 stars across 255 ratings—though sugar levels and ingredient quality concerns keep some from making it a regular choice.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Model by model?
How each AI sees it.
Perplexity ranks this product at #13.0 on average Averaging across the AI panel, Builders Protein Bar sits around #13.0 this snapshot.
Gemini
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Didn’t rank Builders Protein Bar this snapshot.
Grok
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Didn’t rank Builders Protein Bar this snapshot.
GPT
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Didn’t rank Builders Protein Bar this snapshot.
AI Mode
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Didn’t rank Builders Protein Bar this snapshot.
Claude
Didn’t rank Builders Protein Bar this snapshot.
Rank trajectory?
Weeks of movement.
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
What buyers say?
What Google knows about it.
Beyond the video critics, Google pools 255 buyer ratings of the Builders Protein Bar from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.
255 ratings · 7 written
across 3 retailers
What owners single out
Review 4 flags excessive sugar as a drawback, echoing concerns about ingredient quality that some buyers raised in their assessments.
In their words
“I was not expecting to get a full box of these and oh boy, am I glad I did. They are the perfect snack to toss in my lunch box for a protein packed pick me up. I really enjoy the mint flavor 12/10 will buy again. The peanut butter are also really good, and I like that they have crispy bits in them. They have a really good texture, and don’t have that weird protein bar after taste.”
Jackie P · verified purchase · influenster.com
“I really liked these protein bars! The flavor is delicious, and the texture is smooth and chewy — not too hard or dry like some other bars. The packaging is super cool and eye-catching, and the size of the bar is just right — perfect for a quick snack or post-workout boost. However, I had to give it only three stars because it contains too much sugar for a protein bar. I wish the ingredients were ”
Viviana M · verified purchase · influenster.com
as of June 30 · 255 buyer ratings?
Frequent rivals?
What it competes against.
- KIND Protein BarKINDClif Bar leads 1–0 · 1 sharedRead
- CLIF Builders Protein BarCLIFClif Bar leads 1–0 · 1 sharedRead
- Protein Crisp BarBSNClif Bar leads 1–0 · 1 sharedRead
- Aloha Protein BarAlohaClif Bar leads 1–0 · 1 sharedRead
- Orgain Organic Protein BarOrgainClif Bar leads 1–0 · 1 sharedRead
- FitCrunch Protein BarFitcrunchClif Bar leads 1–0 · 1 sharedRead
- No Cow Protein BarNo CowClif Bar leads 1–0 · 1 sharedRead
The recap
Where it stands today.
- PositionBest rank #13 across 1 intent tracked (slipped 10 this week).
- FootprintStrongest in Best Protein Bars (#13).
- TraitsMost often described as “classic”.
- Closest rivalKIND Protein Bar (1–0 across 1 shared intent).
- MakerBy Clif Bar — see how it ranks across other intents on its brand profile.
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