Brand profileBeauty & Personal Care
Coppertone
Sunscreen and sun care products manufacturer
Beauty & Personal Care
its home category
What the AIs say
#94 best · 2 of 6 agree“Grok ranks Coppertone highest (avg #16.0 over 1 mention); Perplexity is the most sceptical (#21.0).”
synthesised · the AI panel
What the press says
Mixed · 6 stories · 30d“Coppertone receives mixed coverage with positive product features and lab-tested reviews, but faces criticism from sunscreen cancer lawsuits.”
synthesised · 6 articles via Google News · Remind Magazine, Consumer Reports +4
The brief
The brand in a paragraph.
Coppertone earns strong product endorsements in recent sunscreen reviews, but persistent litigation over cancer claims and efficacy questions regarding UVA protection undercut confidence in its marketing integrity.
Act one
What the machines think.
Several AI models read the whole category and rank Coppertone's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Grok ranks Coppertone highest (avg #16.0 over 1 mention); Perplexity is the most sceptical (#21.0).
Grok
#16.0
avg over 1 mention · best #16
Perplexity
#21.0
avg over 1 mention · best #21
The words the panel uses
AI most often praises Coppertone for being "affordable" (1 mention) and "body" (1).
- affordable1
- body1
- broadspectrum1
- drugstore1
- face1
- family1
- lightweight1
- nonoily1
Wins & misses?
Where it leads, where it lags.
Coppertone doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #21 in Best Mineral Sunscreens.
Top wins
Coppertone hasn’t cracked any top-10 list this snapshot.
Where it lags
Rank trajectory?
Weeks of movement.
Across 15 weeks of tracking: 1 intent steady, 0 climbed, 4 slipped. Biggest move: slipped 21 ranks in Best Daily Face Sunscreens (now #26).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about Coppertone lately — and the mood of it. 6 pieces in the last 30 days, coverage is mixed.
RRemind MagazineRemind Magazine·Positive
7 Things You Didn’t Know About Coppertone Sunscreen & Its Famous Ad Campaign
CConsumer ReportsConsumer Reports·Neutral
21 Best Sunscreens of 2026, Lab-Tested and Reviewed
SstupidDOPEstupidDOPE·Positive
Supreme and Coppertone Just Turned SPF 50 Sunscreen Into a Summer Grail
TThe New York TimesThe New York Times·Neutral
The 4 Best Sunscreens of 2026 | Reviews by Wirecutter
AAboutLawsuits.comAboutLawsuits.com·Critical
Sunscreen Cancer Lawsuits
CCracked.comCracked.com·Neutral
Vintage Photos With a Nice Coppertone Tanas of July 26 · 6 stories?
Act three
The lineup, ranked.
Every Coppertone product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Pure & Simple Mineral Sunscreen Lotion SPF 50 is Coppertone's most-recommended product, ranking across 1 buyer question, with Defend & Care Face SPF50 2026 close behind.
Mineral sunscreen lotion SPF 50
Thin evidence · 1 source?Rivals?
Who it competes against.
Coppertone's closest rival is Youth To The People — and Coppertone comes out ahead in 2 of 2 of the questions they both answer (100%).
- Youth To The PeopleBeauty & Personal CareCoppertone leads 2–0 · 2 shared · 1 categoryCompare
- KraveBeautyBeauty & Personal CareEven 1–1 · 2 shared · 1 categoryCompare
- Drunk ElephantBeauty & Personal CareEven 1–1 · 2 shared · 1 categoryCompare
- Hero CosmeticsBeauty & Personal CareEven 1–1 · 2 shared · 1 categoryCompare
- VanicreamBeauty & Personal CareEven 1–1 · 2 shared · 1 categoryCompare
- Summer FridaysBeauty & Personal CareEven 1–1 · 2 shared · 1 categoryCompare
- Dr. Jart+Beauty & Personal CareCoppertone leads 1–0 · 2 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #16), across 2 buying intents.
- AI verdictGrok ranks Coppertone highest (avg #16.0); Perplexity most sceptical (#21.0).
- TraitsMost often associated with “affordable” (1 mentions) and “body” (1).
- Top productPure & Simple Mineral Sunscreen Lotion SPF 50 is the most-mentioned Coppertone product this snapshot.
- Closest rivalYouth To The People (2–0 across 2 shared intents).
browse Coppertone in these categories