Brand profileFood, Beverages & Snacks
Death Wish Coffee
Brand in Food, Beverages & Snacks
Food, Beverages & Snacks
its home category
What the AIs say
#88 best · 5 of 6 agree“Grok ranks Death Wish Coffee highest (avg #8.0 over 1 mention); ChatGPT is the most sceptical (#28.5).”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d“Death Wish Coffee dominated recent coverage with product launches including a new high-caffeine Power Surge blend and expanded 2026 lineup, though a lawsuit against Liquid Death over trademark…”
synthesised · 8 articles via Google News · Tasting Table, PR Newswire +6
The brief
The brand in a paragraph.
Death Wish Coffee's recent press attention centers on its new high-caffeine Power Surge line, though a trademark dispute with Liquid Death over brand naming rights has tempered momentum. The brand draws consistent AI-panel interest, but the legal conflict represents a material caveat to its product growth narrative.
Act one
What the machines think.
Several AI models read the whole category and rank Death Wish Coffee's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Grok ranks Death Wish Coffee highest (avg #8.0 over 1 mention); ChatGPT is the most sceptical (#28.5).
Grok
#8.0
avg over 1 mention · best #8
Claude
#13.0
avg over 4 mentions · best #8
Gemini
#17.5
avg over 2 mentions · best #11
Perplexity
#28.0
avg over 1 mention · best #28
ChatGPT
#28.5
avg over 2 mentions · best #27
The words the panel uses
AI most often praises Death Wish Coffee for being "bold" (7 mentions) and "high-caffeine" (4).
- bold7
- high-caffeine4
- strong4
- novelty3
- high caffeine3
- intense3
- dark-roast2
- dark2
- organic1
- strength1
- strongest1
- bold flavor1
Wins & misses?
Where it leads, where it lags.
Death Wish Coffee lands 4 top-10 placements with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Death Wish Coffee is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 13 weeks of tracking: 0 intents steady, 1 climbed, 3 slipped. Biggest move: slipped 5 ranks in Best Coffee Beans (now #8).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it and the press that covers them.
Video reviews?
What reviewers say about the brand.
Death Wish Coffee Review | Is the Hype Worth It?
Caffeine Connoisseurs
Death Wish Instant Coffee: Is it any good?
All Terrain Coffee & Camping
Death Wish Coffee Company Dark Roast taste test and review
What I'm Eating
In the press?
What the world is saying.
What’s being written about Death Wish Coffee lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
TTasting TableTasting Table·Positive
11 Death Wish Coffee Varieties, Ranked
PPR Newswire
BBevNET.com
FFood ManufacturingFood Manufacturing·Positive
Death Wish Coffee Adds ‘Higher Caffeine’ Variety
FFood Business NewsFood Business News·Positive
Death Wish Coffee Co. unveils high-caffeine blend
BBeverage IndustryBeverage Industry·Positive
Death Wish Coffee to release Daredevil-inspired collector’s box
TTea & Coffee Trade JournalTea & Coffee Trade Journal·Positive
Death Wish Coffee expands 2026 Lineup
SSprudgeas of July 26 · 8 stories?
Act three
The lineup, ranked.
Every Death Wish Coffee product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Whole Bean Coffee is Death Wish Coffee's most-recommended product, ranking across 1 buyer question, with Death Wish Coffee Subscription close behind.
Rivals?
Who it competes against.
Death Wish Coffee's closest rival is Equator Coffees — and Death Wish Coffee comes out ahead in 4 of 4 of the questions they both answer (100%).
- Equator CoffeesFood, Beverages & SnacksDeath Wish Coffee leads 4–0 · 4 shared · 1 categoryCompare
- Partners CoffeeFood, Beverages & SnacksDeath Wish Coffee leads 3–1 · 4 shared · 1 categoryCompare
- Caribou CoffeeFood, Beverages & SnacksDeath Wish Coffee leads 3–1 · 4 shared · 1 categoryCompare
- IllyFood, Beverages & SnacksEven 2–2 · 4 shared · 1 categoryCompare
- Ritual Coffee RoastersFood, Beverages & SnacksEven 2–2 · 4 shared · 1 categoryCompare
- StarbucksFood, Beverages & SnacksEven 2–2 · 4 shared · 1 categoryCompare
- LavazzaFood, Beverages & SnacksLavazza leads 3–1 · 4 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Food, Beverages & Snacks (best single-question rank #8), across 4 buying intents.
- AI verdictGrok ranks Death Wish Coffee highest (avg #8.0); ChatGPT most sceptical (#28.5).
- TraitsMost often associated with “bold” (7 mentions) and “high-caffeine” (4).
- Top productWhole Bean Coffee is the most-mentioned Death Wish Coffee product this snapshot.
- Closest rivalEquator Coffees (4–0 across 4 shared intents).
browse Death Wish Coffee in these categories