Duolingo

Brand profileSoftware & Digital Services

Duolingo

Brand in Software & Digital Services

Where Duolingo wins5 products · ranked #1–#28 · AI's best pick #1.0 (Gemini)

Software & Digital Services
its home category

Top 3 productsranked by AI + owners · straight to buy
#1
tied
Duolingo Max
Duolingo Max.

by Duolingo

Online Learning

#1
tied
Duolingo Max 2026

by Duolingo

Online Learning

#1
tied
Duolingo 2026

by Duolingo

Online Learning

What our sources say

What the AIs say

#45 best · 5 of 6 agree

Gemini ranks Duolingo highest (avg #1.0 over 1 mention); Perplexity is the most sceptical (#14.5).

synthesised · the AI panel

Act one

What the machines think.

Several AI models read the whole category and rank Duolingo's products — model by model, list by list, over time.

01

Model by model?

How each AI sees it.

Gemini ranks Duolingo highest (avg #1.0 over 1 mention); Perplexity is the most sceptical (#14.5).

  • GeminiGemini

    #1.0

    avg over 1 mention · best #1

  • GPTChatGPT

    #1.0

    avg over 1 mention · best #1

  • GrokGrok

    #14.0

    avg over 3 mentions · best #1

  • ClaudeClaude

    #14.5

    avg over 2 mentions · best #1

  • PerplexityPerplexity

    #14.5

    avg over 2 mentions · best #1

The words the panel uses

AI most often praises Duolingo for being "gamified" (4 mentions) and "gamification" (3).

  • gamified4
  • gamification3
  • ai features2
  • ai2
  • free2
  • free tier2
  • ai-tutor1
  • bite-sized1
  • brand-leader1
  • daily habit1
  • explanations1
  • language focus1
02

Wins & misses?

Where it leads, where it lags.

Duolingo owns the leaderboards: 1 #1 finish this snapshot, no top-tier intents below #10.

Top wins

strongest leaderboard placements
  1. #1Best Language Learning AppsOnline Learning

Where it lags

lowest-ranked intents

No misses below #20 — Duolingo is a top-tier presence everywhere it appears.

03

Rank trajectory?

Weeks of movement.

Across 3 weeks of tracking: 2 intents steady, 1 climbed, 0 slipped. Biggest move: climbed 1 rank in Best Online Tutoring Services (now #17).

#1#6#11#16#217/207/278/3

Act three

The lineup, ranked.

Every Duolingo product with its AI rank — reviewer verdicts join the board as coverage lands.

04

The lineup, reconciled?

Every product — both verdicts.

Duolingo Max is Duolingo's most-recommended product, ranking across 4 buyer questions, with Duolingo Max 2026 close behind.

Duolingo Max
Duolingo Max

Online Learning

Duolingo 2026
Duolingo 2026

Online Learning

Duolingo
Duolingo

Online Learning

Duolingo Max Tutoring 2026
Duolingo Max Tutoring 2026

Online Learning

06

The recap

Where it stands today.

  • FootprintStrongest in Software & Digital Services (best single-question rank #1), across 2 buying intents.
  • AI verdictGemini ranks Duolingo highest (avg #1.0); Perplexity most sceptical (#14.5).
  • TraitsMost often associated with gamified (4 mentions) and gamification (3).
  • Top productDuolingo Max is the most-mentioned Duolingo product this snapshot.
  • Closest rivalLingoda (2–0 across 2 shared intents).

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