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Laundry Detergent Free & Clear
Hypoallergenic liquid laundry detergent
Premium · top third of cleaning supplies
Quick take
In short: what each side says
AI panel · Buyers — each opened up in full further down ↓
Perplexity ranks this product at #17.3 on average
Owners love the gentle, sulfate-free formula and cleaning power, but are divided by poor value (fewer loads than advertised) and shipping damage issues.
Every side lands high — Holds up.
The verdict
What the panel makes of it.
Ecos Laundry Detergent Free & Clear is a plant-based liquid detergent made by Earth Friendly Products. The company formulated it in the United States decades ago for sensitive skin. The detergent contains no dyes, perfumes, or optical brighteners. People with allergies or eczema buy it to wash clothes without skin irritation. AI assistants currently rank it number seven for best eco-friendly laundry detergents.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Model by model?
How each AI sees it.
Perplexity ranks this product at #17.3 on average Averaging across the AI panel, Laundry Detergent Free & Clear sits around #17.3 this snapshot.
Perplexity
#17.3
3 appearances · best #8
Gemini
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Didn’t rank Laundry Detergent Free & Clear this snapshot.
Grok
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Didn’t rank Laundry Detergent Free & Clear this snapshot.
GPT
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Didn’t rank Laundry Detergent Free & Clear this snapshot.
AI Mode
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Didn’t rank Laundry Detergent Free & Clear this snapshot.
Claude
Didn’t rank Laundry Detergent Free & Clear this snapshot.
Footprint?
Every intent it shows up in.
sorted by current rank · weakest: Best Eco-Friendly Cleaning Brands (#23 of 30)
Rank trajectory?
Weeks of movement.
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
What buyers say?
What Google knows about it.
Beyond the video critics, Google pools 116 buyer ratings of the Laundry Detergent Free & Clear from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.
116 ratings · 4 written
across 2 retailers
What owners single out
Packaging durability during shipping emerged as a critical weakness for buyers, mirroring concerns about product reliability in transit.
In their words
“I used a sample size (enough for one load) of the ECOS Laundry Detergent with built in fabric softener. The scent was Magnolia Lily. I don’t typically buy this brand. I usually buy the Target version (The Honest Company). I like the fact that I didn’t have to use other products i.e. fabric softener.”
verified purchase · influenster.com
“This bottle does not contain 100 loads worth of detergent! Not even close. Even the bottle instructs you to use 2 ounces per load, so a 100 ounce bottle does 50 loads....but it still isn't close to what it really does. This is the second bottle I bought because I like the detergent itself and I didn't keep track of how many loads I did with it but I knew it wasn't anywhere close to 100.”
julia · verified purchase · Target
as of June 25 · 116 buyer ratings?
Frequent rivals?
What it competes against.
- Dish Liquid (Free & Clear)Seventh GenerationEcos leads 1–0 · 1 sharedRead
- Laundry Detergent Eco SheetsEarth BreezeEcos leads 2–1 · 3 sharedRead
- Free & Clear Laundry LiquidBiokleenEcos leads 2–0 · 2 sharedRead
- All-Natural Laundry SodaNellie'sEcos leads 2–0 · 2 sharedRead
- Zero Laundry DetergentEcoverEcos leads 2–0 · 2 sharedRead
- Eco-Strips Laundry DetergentTru EarthTru Earth leads 2–0 · 2 sharedRead
- Original Laundry PowderMolly's SudsMolly's Suds leads 2–0 · 2 sharedRead
Alternatives by price · Same field?
Same field, less money.
The recap
Where it stands today.
- PositionBest rank #8 across 3 intents tracked (slipped 4 this week).
- FootprintStrongest in Best Eco-Friendly Laundry Detergents (#8). Weakest in Best Eco-Friendly Cleaning Brands (#23).
- TraitsMost often described as “value” (3 mentions).
- Closest rivalDish Liquid (Free & Clear) (1–0 across 1 shared intent).
- MakerBy Ecos — see how it ranks across other intents on its brand profile.
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