Brand profileBeauty & Personal Care
Inkey List
Beauty & Personal Care brand
Best rank
Best placed #6 in Beauty & Personal Care.
What the AIs say
#6 best · 3 of 4 agree“perplexity ranks Inkey List highest (avg #12.3 over 3 mentions); ChatGPT is the most sceptical (#26.5).”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank Inkey List's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
perplexity ranks Inkey List highest (avg #12.3 over 3 mentions); ChatGPT is the most sceptical (#26.5).
perplexity
#12.3
avg over 3 mentions · best #6
Claude
#17.3
avg over 4 mentions · best #12
ChatGPT
#26.5
avg over 2 mentions · best #24
Wins & misses?
Where it leads, where it lags.
Inkey List lands 1 top-10 placement with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Inkey List is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 6 weeks of tracking: 3 intents steady, 3 climbed, 0 slipped. Biggest move: climbed 16 ranks in Best Acne Treatments (now #12).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Retinol Serum is Inkey List's most-recommended product, ranking across 2 buyer questions, with Niacinamide Serum close behind.
Skincare
Skincare
Retinol facial serum
Skincare
Traits?
The words the panel uses.
AI most often praises Inkey List for being "affordable" (5 mentions) and "simple" (3).
- affordable5
- simple3
- very affordable2
- beginner-friendly2
- oil-control2
- budget-friendly1
- entry-level1
- eye-area safe1
- fragrance-free1
- gentle percentage1
- layerable1
- layering1
Rivals?
Who it competes against.
Inkey List's closest rival is Versed — and Inkey List comes out ahead in 4 of 5 of the questions they both answer (80%).
- Versed
Beauty & Personal Care
Inkey List leads 4–1
Across 5 shared questions
- The Inkey List
Beauty & Personal Care
Inkey List leads 4–1
Across 5 shared questions
- Naturium
Beauty & Personal Care
Inkey List leads 3–1
Across 5 shared questions · 1 tied
- Kiehl's
Beauty & Personal Care
Inkey List leads 3–2
Across 5 shared questions
- Glow Recipe
Beauty & Personal Care
Glow Recipe leads 3–2
Across 5 shared questions
- Murad
Beauty & Personal Care
Murad leads 3–2
Across 5 shared questions
- Neutrogena
Beauty & Personal Care
Neutrogena leads 4–1
Across 5 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #6), across 5 buying intents.
- AI verdictperplexity ranks Inkey List highest (avg #12.3); ChatGPT most sceptical (#26.5).
- TraitsMost often associated with “affordable” (5 mentions) and “simple” (3).
- Top productRetinol Serum is the most-mentioned Inkey List product this snapshot.
- Closest rivalVersed (4–1 across 5 shared intents).
browse Inkey List in these categories