Beauty & Personal Care
its home category
What the AIs say
#42 best · 5 of 6 agree“AI Mode ranks Kilian highest (avg #6.0 over 1 mention); ChatGPT is the most sceptical (#26.0).”
synthesised · the AI panel
Why premium · Fragrances?
How Kilian earns the label.
3 of Kilian's ranked products in Fragrances carry street prices, and 3 of the 3 land in the premium third of their fields — the Love Don't Be Shy, the Love, Don't Be Shy Eau de Parfum and the Angels' Share.
Kilian's median street price here is $395 — 235% above the $118 median across every priced product ranked in Fragrances. The label describes where the prices sit, not how good the products are.
Price neighbors — Fragrances
as of August 1 · 7 brand medians · Google Shopping?
Act one
What the machines think.
Several AI models read the whole category and rank Kilian's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
AI Mode ranks Kilian highest (avg #6.0 over 1 mention); ChatGPT is the most sceptical (#26.0).
AI Mode
#6.0
avg over 1 mention · best #6
Gemini
#10.5
avg over 2 mentions · best #10
Grok
#18.7
avg over 3 mentions · best #15
Claude
#24.0
avg over 1 mention · best #24
ChatGPT
#26.0
avg over 1 mention · best #26
The words the panel uses
AI most often praises Kilian for being "marshmallow" (3 mentions) and "luxurious" (3).
- marshmallow3
- luxurious3
- gourmand3
- cognac2
- sweet2
- cinnamon2
- vanilla2
- playful1
- sweet intensity1
- boozy1
- warm1
- decadent1
Wins & misses?
Where it leads, where it lags.
2 top-10 wins versus 1 lag spot where Kilian finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 12 weeks of tracking: 1 intent steady, 2 climbed, 3 slipped. Biggest move: slipped 21 ranks in Best Perfume Discovery Sets (now #24).
Act two · ★ new
What the people say.
The same lineup, judged by the buyers who rated it.
Act three
The lineup, ranked.
Every Kilian product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Angels' Share is Kilian's most-recommended product, ranking across 2 buyer questions, with Love, Don't Be Shy Eau de Parfum close behind.
Rivals?
Who it competes against.
Kilian's closest rival is Frederic Malle — and Kilian comes out ahead in 3 of 3 of the questions they both answer (100%).
- Frederic MalleBeauty & Personal CareKilian leads 3–0 · 4 shared · 2 categoriesCompare
- Maison MargielaBeauty & Personal CareMaison Margiela leads 3–1 · 4 shared · 2 categoriesCompare
- Tom FordBeauty & Personal CareTom Ford leads 3–1 · 4 shared · 2 categoriesCompare
- DiptyqueBeauty & Personal CareDiptyque leads 3–1 · 4 shared · 2 categoriesCompare
- ByredoBeauty & Personal CareByredo leads 4–0 · 4 shared · 2 categoriesCompare
- Le LaboBeauty & Personal CareLe Labo leads 4–0 · 4 shared · 2 categoriesCompare
- CreedBeauty & Personal CareCreed leads 4–0 · 4 shared · 2 categoriesCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #6), across 4 buying intents.
- AI verdictAI Mode ranks Kilian highest (avg #6.0); ChatGPT most sceptical (#26.0).
- TraitsMost often associated with “marshmallow” (3 mentions) and “luxurious” (3).
- Top productAngels' Share is the most-mentioned Kilian product this snapshot.
- Closest rivalFrederic Malle (3–0 across 4 shared intents).
browse Kilian in these categories