Beauty & Personal Care
its home category
What the AIs say
#37 best · 5 of 6 agree“Gemini ranks MAC Cosmetics highest (avg #4.0 over 1 mention); ChatGPT is the most sceptical (#24.0).”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d“MAC Cosmetics received mostly positive coverage around Pride initiatives and the Chappell Roan Viva Glam collaboration, plus a Sephora expansion, but faced criticism over biometric privacy lawsuits…”
synthesised · 8 articles via Google News · PRWeek US, Hypebae +6
The brief
The brand in a paragraph.
MAC Cosmetics draws sustained positive press for Pride initiatives and celebrity collaborations like the Chappell Roan Viva Glam partnership, alongside retail expansion at Sephora, though recent biometric privacy lawsuits have tempered sentiment. Its strength lies in culturally resonant campaigns, but the privacy litigation represents a material caveat to brand trust.
Act one
What the machines think.
Several AI models read the whole category and rank MAC Cosmetics's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks MAC Cosmetics highest (avg #4.0 over 1 mention); ChatGPT is the most sceptical (#24.0).
Gemini
#4.0
avg over 1 mention · best #4
Grok
#6.0
avg over 1 mention · best #6
Perplexity
#10.5
avg over 2 mentions · best #8
Claude
#14.0
avg over 1 mention · best #14
ChatGPT
#24.0
avg over 1 mention · best #24
The words the panel uses
AI most often praises MAC Cosmetics for being "iconic" (3 mentions) and "high-shine" (2).
- iconic3
- high-shine2
- classic2
- longwear2
- versatile2
- pigmented2
- shiny1
- ultra-matte1
- blurred-matte1
- weightless1
- comfortable1
- creamy1
Wins & misses?
Where it leads, where it lags.
MAC Cosmetics lands 2 top-10 placements with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — MAC Cosmetics is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 9 weeks of tracking: 0 intents steady, 1 climbed, 3 slipped. Biggest move: slipped 18 ranks in Best Lip Tints (now #27).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about MAC Cosmetics lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
PPRWeek USPRWeek US·Positive
How MAC Cosmetics, Sally Beauty, IKEA and Tinder paraded for Pride
HHypebae:max_bytes(150000):strip_icc():focal(749x0:751x2)/Chappell-Roan-x-Mac-Cosmetics-Campaign-060826-a4c9b1638410476797c9ea5e1dce01f6.jpg)
PPeople.comPeople.com·Positive
See Chappell Roan's Viva Glam Campaign for MAC Cosmetics (Exclusive)
PPR NewswirePR Newswire·Positive
M•A•C Cosmetics Launches in Sephora U.S. & Sephora at Kohl's
BBeautyMatterBeautyMatter·Critical
MAC Cosmetics Faces Biometric Privacy Lawsuit Over Virtual Try-On Technology
CCampaign USCampaign US·Neutral
Movers & Shakers: Decked, Hello Kitty, Mac Cosmetics and more
BBloomberg Law NewsBloomberg Law News·Critical
MAC Cosmetics Fails to Shake Virtual Try-On Biometric Data Suitas of June 30 · 8 stories?
Act three
The lineup, ranked.
Every MAC Cosmetics product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Matte Lipstick is MAC Cosmetics's most-recommended product, ranking across 1 buyer question, with Lipglass close behind.
Rivals?
Who it competes against.
MAC Cosmetics's closest rival is Bobbi Brown — and MAC Cosmetics comes out ahead in 2 of 2 of the questions they both answer (100%).
- Bobbi BrownBeauty & Personal CareMAC Cosmetics leads 2–0 · 2 shared · 1 categoryCompare
- Haus Labs by Lady GagaBeauty & Personal CareMAC Cosmetics leads 2–0 · 2 shared · 1 categoryCompare
- Anastasia Beverly HillsBeauty & Personal CareMAC Cosmetics leads 2–0 · 2 shared · 1 categoryCompare
- Too FacedBeauty & Personal CareMAC Cosmetics leads 2–0 · 2 shared · 1 categoryCompare
- Patrick TaBeauty & Personal CareMAC Cosmetics leads 2–0 · 2 shared · 1 categoryCompare
- Pat McGrath LabsBeauty & Personal CareMAC Cosmetics leads 2–0 · 2 shared · 1 categoryCompare
- HUDA BEAUTYBeauty & Personal CareMAC Cosmetics leads 2–0 · 2 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #4), across 2 buying intents.
- AI verdictGemini ranks MAC Cosmetics highest (avg #4.0); ChatGPT most sceptical (#24.0).
- TraitsMost often associated with “iconic” (3 mentions) and “high-shine” (2).
- Top productMatte Lipstick is the most-mentioned MAC Cosmetics product this snapshot.
- Closest rivalBobbi Brown (2–0 across 2 shared intents).
browse MAC Cosmetics in these categories