Brand profileHome, Kitchen & Appliances
Nest New York
Brand in Home, Kitchen & Appliances
Home, Kitchen & Appliances
its home category
What the AIs say
#56 best · 5 of 6 agree“AI Mode ranks Nest New York highest (avg #2.0 over 1 mention); Perplexity is the most sceptical (#15.3).”
synthesised · the AI panel
What reviewers say
4.2 / 5 ★ · 1 reviewed1 of 12 products reviewed
What the press says
Positive · 7 stories · 30d“Nest New York's recent coverage centers on fragrance innovation and expansion, with positive press around new product launches, UK market entry, and holiday retail activations, while leadership…”
synthesised · 7 articles via Google News · WWD, glossy.co +5
The brief
The brand in a paragraph.
Nest New York commands strong standing in AI assessments of candle and home fragrance brands, bolstered by press coverage focused on its UK expansion, designer collaborations, and strategic positioning. The brand's recent activity—including holiday activations with designer Donald Robertson—suggests consistent execution aligned with industry expectations.
Act one
What the machines think.
Several AI models read the whole category and rank Nest New York's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
AI Mode ranks Nest New York highest (avg #2.0 over 1 mention); Perplexity is the most sceptical (#15.3).
AI Mode
#2.0
avg over 1 mention · best #2
Gemini
#9.0
avg over 2 mentions · best #1
ChatGPT
#9.0
avg over 3 mentions · best #1
Claude
#13.2
avg over 5 mentions · best #3
Perplexity
#15.3
avg over 4 mentions · best #1
The words the panel uses
AI most often praises Nest New York for being "long-lasting" (3 mentions) and "elegant packaging" (2).
- long-lasting3
- elegant packaging2
- luxury2
- warm2
- popular2
- versatile2
- clean1
- citrus scent1
- bestselling scent1
- concentrated1
- creamy1
- comforting1
Wins & misses?
Where it leads, where it lags.
Nest New York lands 3 top-10 placements (including 1 #1) with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Nest New York is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 9 weeks of tracking: 1 intent steady, 2 climbed, 3 slipped. Biggest move: slipped 9 ranks in Best Clean Perfumes (now #19).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it and the press that covers them.
Video reviews?
What reviewers say about the brand.
NEST Fragrances Scented Candles Review - Is It Worth it?
TRF Product Reviews
In the press?
What the world is saying.
What’s being written about Nest New York lately — and the mood of it. 7 pieces in the last 30 days, coverage skews positive.
WWWD
Gglossy.coglossy.co·Positive
Nest New York brings its fragrance-layering strategy to the UK
PPopdust
CClickZ
FFASHION MagazineFASHION Magazine·Positive
Donald Robertson’s Whimsical Take on NEST’s Holiday Candles
NNew York Post
DDuJourDuJour·Positive
Edgar Huber: Driving Growth and Innovation at NEST New Yorkas of July 26 · 7 stories?
Act three
The lineup, ranked.
Every Nest New York product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Grapefruit Candle is Nest New York's most-recommended product, ranking across 2 buyer questions, with Madagascar Vanilla Perfume Oil close behind.
Candles & Home Fragrance
Candles & Home Fragrance
Candles & Home Fragrance
Scented bamboo soy candle
Moroccan amber scented jar candle
Liquid perfume oil in roller bottle
Rivals?
Who it competes against.
Nest New York and Le Labo are neck and neck — 2–2 across 4 shared questions.
- Le LaboHome, Kitchen & AppliancesEven 2–2 · 4 shared · 2 categoriesCompare
- ByredoHome, Kitchen & AppliancesEven 2–2 · 4 shared · 2 categoriesCompare
- Jo Malone LondonHome, Kitchen & AppliancesJo Malone London leads 3–0 · 4 shared · 2 categoriesCompare
- DiptyqueHome, Kitchen & AppliancesDiptyque leads 3–0 · 4 shared · 2 categoriesCompare
- NestHome, Kitchen & AppliancesNest New York leads 3–0 · 3 shared · 2 categoriesCompare
- Yankee CandleHome, Kitchen & AppliancesNest New York leads 2–1 · 3 shared · 2 categoriesCompare
- Maison MargielaHome, Kitchen & AppliancesMaison Margiela leads 2–1 · 3 shared · 2 categoriesCompare
The recap
Where it stands today.
- Reviewer verdict★Not enough evidence yet — avg 4.2 / 5 from 1 reviewed product; more reviews needed before we call agreement.
- FootprintStrongest in Home, Kitchen & Appliances (best single-question rank #1), across 4 buying intents.
- AI verdictAI Mode ranks Nest New York highest (avg #2.0); Perplexity most sceptical (#15.3).
- TraitsMost often associated with “long-lasting” (3 mentions) and “elegant packaging” (2).
- Top productGrapefruit Candle is the most-mentioned Nest New York product this snapshot.
- Closest rivalLe Labo (2–2 across 4 shared intents).
browse Nest New York in these categories