Supplements & Nutrition
its home category
What the AIs say
#79 best · 5 of 6 agree“ChatGPT ranks New Chapter highest (avg #12.0 over 1 mention); Perplexity is the most sceptical (#29.5).”
synthesised · the AI panel
Act one
What the machines think.
Several AI models read the whole category and rank New Chapter's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
ChatGPT ranks New Chapter highest (avg #12.0 over 1 mention); Perplexity is the most sceptical (#29.5).
ChatGPT
#12.0
avg over 1 mention · best #12
Gemini
#16.8
avg over 4 mentions · best #13
Grok
#19.0
avg over 4 mentions · best #16
Claude
#23.5
avg over 2 mentions · best #23
Perplexity
#29.5
avg over 2 mentions · best #29
The words the panel uses
AI most often praises New Chapter for being "fermented" (11 mentions) and "gentle" (6).
- fermented11
- gentle6
- whole food5
- whole-food5
- organic5
- daily2
- prostate2
- holistic health1
- hormonal1
- sustainably sourced1
- unrefined1
- virgin salmon oil1
Wins & misses?
Where it leads, where it lags.
New Chapter doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #24 in Best Probiotics.
Top wins
New Chapter hasn’t cracked any top-10 list this snapshot.
Where it lags
Rank trajectory?
Weeks of movement.
Across 10 weeks of tracking: 0 intents steady, 0 climbed, 6 slipped. Biggest move: slipped 17 ranks in Best Probiotics (now #24).
Act three
The lineup, ranked.
Every New Chapter product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Every Woman's One Daily 40+ is New Chapter's most-recommended product, ranking across 2 buyer questions, with Every Woman's One Daily close behind.
Rivals?
Who it competes against.
New Chapter and Metagenics are neck and neck — 2–2 across 4 shared questions.
- MetagenicsSupplements & NutritionEven 2–2 · 4 shared · 1 categoryCompare
- Vital ProteinsSupplements & NutritionVital Proteins leads 3–1 · 4 shared · 1 categoryCompare
- Jarrow FormulasSupplements & NutritionJarrow Formulas leads 3–1 · 4 shared · 1 categoryCompare
- Designs for HealthSupplements & NutritionDesigns for Health leads 3–1 · 4 shared · 1 categoryCompare
- NOW FoodsSupplements & NutritionNOW Foods leads 3–1 · 4 shared · 1 categoryCompare
- Pure EncapsulationsSupplements & NutritionPure Encapsulations leads 4–0 · 4 shared · 1 categoryCompare
- RitualSupplements & NutritionRitual leads 4–0 · 4 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Supplements & Nutrition (best single-question rank #12), across 4 buying intents.
- AI verdictChatGPT ranks New Chapter highest (avg #12.0); Perplexity most sceptical (#29.5).
- TraitsMost often associated with “fermented” (11 mentions) and “gentle” (6).
- Top productEvery Woman's One Daily 40+ is the most-mentioned New Chapter product this snapshot.
- Closest rivalMetagenics (2–2 across 4 shared intents).
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