Best rank
Best placed #15 in Supplements & Nutrition.
What the AIs say
#15 best · 4 of 4 agree“perplexity ranks New Chapter highest (avg #20.3 over 3 mentions); ChatGPT is the most sceptical (#30.0).”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank New Chapter's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
perplexity ranks New Chapter highest (avg #20.3 over 3 mentions); ChatGPT is the most sceptical (#30.0).
perplexity
#20.3
avg over 3 mentions · best #15
Claude
#22.0
avg over 3 mentions · best #15
Gemini
#27.0
avg over 1 mention · best #27
ChatGPT
#30.0
avg over 1 mention · best #30
Wins & misses?
Where it leads, where it lags.
New Chapter doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #30 in Best Vitamin D Supplements.
Top wins
New Chapter hasn’t cracked any top-10 list this snapshot.
Where it lags
Rank trajectory?
Weeks of movement.
Across 3 weeks of tracking: 1 intent steady, 1 climbed, 4 slipped. Biggest move: slipped 17 ranks in Best Vitamin D Supplements (now #30).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Every Woman's One Daily Multivitamin is New Chapter's most-recommended product, ranking across 2 buyer questions, with Every Man's One Daily 40+ close behind.
Traits?
The words the panel uses.
AI most often praises New Chapter for being "fermented nutrients" (3 mentions) and "once-daily" (2).
- fermented nutrients3
- once-daily2
- organic herbs2
- gentle digestion2
- fermented2
- fermented form1
- fermented formula1
- gentle1
- gentle on stomach1
- gut integrity1
- organic leaning1
- plant-based1
Rivals?
Who it competes against.
New Chapter and Solgar are neck and neck — 2–1 across 3 shared questions.
- Solgar
Supplements & Nutrition
New Chapter leads 2–1
Across 3 shared questions
- Designs for Health
Supplements & Nutrition
Designs for Health leads 2–1
Across 3 shared questions
- Pure Encapsulations
Supplements & Nutrition
Pure Encapsulations leads 2–1
Across 3 shared questions
- Jarrow Formulas
Supplements & Nutrition
Jarrow Formulas leads 2–1
Across 3 shared questions
- SmartyPants
Supplements & Nutrition
SmartyPants leads 2–1
Across 3 shared questions
- Nordic Naturals
Supplements & Nutrition
Nordic Naturals leads 2–1
Across 3 shared questions
- Hum Nutrition
Supplements & Nutrition
Hum Nutrition leads 2–1
Across 3 shared questions
The recap
Where it stands today.
- FootprintStrongest in Supplements & Nutrition (best #15), across 3 buying intents.
- AI verdictperplexity ranks New Chapter highest (avg #20.3); ChatGPT most sceptical (#30.0).
- TraitsMost often associated with “fermented nutrients” (3 mentions) and “once-daily” (2).
- Top productEvery Woman's One Daily Multivitamin is the most-mentioned New Chapter product this snapshot.
- Closest rivalSolgar (2–1 across 3 shared intents).
browse New Chapter in these categories