What the AIs say
— best · 1 of 6 agree“Only Gemini has placed Nobis so far this snapshot — average rank #28.0 across 1 mention.”
synthesised · the AI panel
Act one
What the machines think.
Several AI models read the whole category and rank Nobis's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Only Gemini has placed Nobis so far this snapshot — average rank #28.0 across 1 mention.
Gemini
#28.0
avg over 1 mention · best #28
The words the panel uses
AI most often praises Nobis for being "luxury" (1 mention) and "technical" (1).
- luxury1
- technical1
- waterproof1
- windproof1
Wins & misses?
Where it leads, where it lags.
Nobis doesn't crack the top-10 in any tracked intent this snapshot. Lowest finish: #28 in Best Winter Jackets.
Top wins
Nobis hasn’t cracked any top-10 list this snapshot.
Where it lags
Rank trajectory?
Weeks of movement.
Across 13 weeks of tracking: 0 intents steady, 1 climbed, 1 slipped. Biggest move: slipped 3 ranks in Best Down Jackets (now #29).
Act three
The lineup, ranked.
Every Nobis product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Yatesy Parka is the only Nobis product the AI assistants have picked so far — showing up in 1 buyer question.
Rivals?
Who it competes against.
The North Face has the edge over Nobis — winning more of the 1 shared question the AI panel ranks them both in.
- The North FaceFashion & FootwearThe North Face leads 1–0 · 1 shared · 1 categoryCompare
- MarmotFashion & FootwearMarmot leads 1–0 · 1 shared · 1 categoryCompare
- AdidasFashion & FootwearAdidas leads 1–0 · 1 shared · 1 categoryCompare
- Helly HansenFashion & FootwearHelly Hansen leads 1–0 · 1 shared · 1 categoryCompare
- PatagoniaFashion & FootwearPatagonia leads 1–0 · 1 shared · 1 categoryCompare
- Mountain HardwearFashion & FootwearMountain Hardwear leads 1–0 · 1 shared · 1 categoryCompare
- FjallravenFashion & FootwearFjallraven leads 1–0 · 1 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintAppears in 1 buying intent.
- TraitsMost often associated with “luxury” (1 mentions) and “technical” (1).
- Top productYatesy Parka is the most-mentioned Nobis product this snapshot.
- Closest rivalThe North Face (0–1 across 1 shared intent).