Beauty & Personal Care
its home category
What the AIs say
#25 best · 5 of 6 agree“Perplexity ranks Nutrafol highest (avg #2.5 over 2 mentions); ChatGPT is the most sceptical (#18.0).”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d“Nutrafol's recent coverage is dominated by product launches and expansion of its booster nutraceuticals line, with positive reception around clinical evidence for hair growth, though some coverage…”
synthesised · 8 articles via Google News · Nutritional Outlook, The National Council on Aging (NCOA) +6
The brief
The brand in a paragraph.
Nutrafol earns consistent positive press for product efficacy and customer testimonials, with recent coverage centered on promotions and expansion into hair care for older men. The brand's strongest asset is its demonstrated ability to deliver results that reviewers validate through real-user experience.
Act one
What the machines think.
Several AI models read the whole category and rank Nutrafol's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Perplexity ranks Nutrafol highest (avg #2.5 over 2 mentions); ChatGPT is the most sceptical (#18.0).
Perplexity
#2.5
avg over 2 mentions · best #2
Grok
#3.0
avg over 1 mention · best #3
Claude
#5.0
avg over 2 mentions · best #2
Gemini
#8.0
avg over 1 mention · best #8
ChatGPT
#18.0
avg over 1 mention · best #18
The words the panel uses
AI most often praises Nutrafol for being "peptides" (2 mentions) and "clinical" (2).
- peptides2
- clinical2
- botanical support1
- clinical-grade1
- clinically-tested1
- collagen1
- density1
- dermatologist-recommended1
- growth1
- hormonal1
- men1
- natural1
Wins & misses?
Where it leads, where it lags.
Nutrafol lands 2 top-10 placements with no clear weak spots in tracked intents.
Top wins
Where it lags
No misses below #20 — Nutrafol is a top-tier presence everywhere it appears.
Rank trajectory?
Weeks of movement.
Across 10 weeks of tracking: 1 intent steady, 4 climbed, 1 slipped. Biggest move: climbed 15 ranks in Best Hair Oils (now #8).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about Nutrafol lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
NNutritional OutlookNutritional Outlook·Positive
Nutrafol Launches Expanded Booster Nutraceuticals System Targeting New Biological Pathways
TThe National Council on Aging (NCOA)The National Council on Aging (NCOA)·Neutral
Does Nutrafol really work?
PPR NewswirePR Newswire·Positive
NUTRAFOL UNVEILS THE NEXT GENERATION OF ITS BOOSTER NUTRACEUTICALS
NNBC News
HHappi | Household And Personal Products IndustryHappi | Household And Personal Products Industry·Positive
Nutrafol Unveils Booster Nutraceuticals To Address Hair Thinning
NNutraceutical Business ReviewNutraceutical Business Review·Positive
Nutrafol study links hair growth nutraceuticals to faster hair growth in women
FFortune
DDermatology TimesDermatology Times·Positive
Nutrafol Expands Portfolio with First and Only Hair Loss Supplement for Male Patients 50 and Olderas of July 26 · 8 stories?
Act three
The lineup, ranked.
Every Nutrafol product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Hair Serum is Nutrafol's most-recommended product, ranking across 1 buyer question, with Nutrafol Hair Growth Serum close behind.
Rivals?
Who it competes against.
Nutrafol's closest rival is dpHUE — and Nutrafol comes out ahead in 2 of 2 of the questions they both answer (100%).
- dpHUEBeauty & Personal CareNutrafol leads 2–0 · 2 shared · 1 categoryCompare
- Philip KingsleyBeauty & Personal CareNutrafol leads 2–0 · 2 shared · 1 categoryCompare
- MapleBeauty & Personal CareNutrafol leads 2–0 · 2 shared · 1 categoryCompare
- Wella ProfessionalsBeauty & Personal CareNutrafol leads 2–0 · 2 shared · 1 categoryCompare
- Christophe RobinBeauty & Personal CareNutrafol leads 2–0 · 2 shared · 1 categoryCompare
- Living ProofBeauty & Personal CareNutrafol leads 2–0 · 2 shared · 1 categoryCompare
- NécessaireBeauty & Personal CareNutrafol leads 2–0 · 2 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #2), across 2 buying intents.
- AI verdictPerplexity ranks Nutrafol highest (avg #2.5); ChatGPT most sceptical (#18.0).
- TraitsMost often associated with “peptides” (2 mentions) and “clinical” (2).
- Top productHair Serum is the most-mentioned Nutrafol product this snapshot.
- Closest rivaldpHUE (2–0 across 2 shared intents).
browse Nutrafol in these categories