Brand profileBeauty & Personal Care
NYX
Brand in Beauty & Personal Care
Beauty & Personal Care
its home category
What the AIs say
#71 best · 1 of 6 agree“Only Grok has placed NYX so far this snapshot — average rank #11.0 across 2 mentions.”
synthesised · the AI panel
What the press says
Positive · 3 stories · 30d“NYX Professional Makeup coverage is predominantly positive, highlighting brand expansion into new categories including fragrances and body care, plus cultural celebration partnerships.”
synthesised · 3 articles via Google News · Reuters, Hype Hair +1
The brief
The brand in a paragraph.
NYX Professional Makeup has built consistent press credibility through category expansion into fragrances and body care alongside cultural partnerships, though its growth story remains fresher than its established lip care foundation.
Act one
What the machines think.
Several AI models read the whole category and rank NYX's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Only Grok has placed NYX so far this snapshot — average rank #11.0 across 2 mentions.
Grok
#11.0
avg over 2 mentions · best #2
The words the panel uses
AI most often praises NYX for being "affordable" (1 mention) and "budget" (1).
- affordable1
- budget1
- creamy1
- cruelty-free1
- long lasting1
- matte1
- matte finish1
- vibrant1
Wins & misses?
Where it leads, where it lags.
1 top-10 win versus 1 lag spot where NYX finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 8 weeks of tracking: 1 intent steady, 2 climbed, 1 slipped. Biggest move: climbed 9 ranks in Best Lip Tints (now #2).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about NYX lately — and the mood of it. 3 pieces in the last 30 days, coverage skews positive.
RReutersReuters·Positive
L'Oreal launches NYX fragrance range to tap Gen Z perfume craze
HHype Hair
PPR Newswireas of July 13 · 3 stories?
Act three
The lineup, ranked.
Every NYX product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Soft Matte Lip Tint Gen 4 is NYX's most-recommended product, ranking across 1 buyer question, with Soft Matte Lip Cream Professional 2025 close behind.
Lip Care & Cosmetics
Lip Care & Cosmetics
Rivals?
Who it competes against.
NYX's closest rival is E.L.F. Cosmetics — and NYX comes out ahead in 2 of 2 of the questions they both answer (100%).
- E.L.F. CosmeticsBeauty & Personal CareNYX leads 2–0 · 2 shared · 1 categoryCompare
- ColourPopBeauty & Personal CareNYX leads 2–0 · 2 shared · 1 categoryCompare
- CovergirlBeauty & Personal CareNYX leads 2–0 · 2 shared · 1 categoryCompare
- SaieBeauty & Personal CareNYX leads 2–0 · 2 shared · 1 categoryCompare
- Tower 28 BeautyBeauty & Personal CareNYX leads 2–0 · 2 shared · 1 categoryCompare
- ShiseidoBeauty & Personal CareNYX leads 2–0 · 2 shared · 1 categoryCompare
- KosasBeauty & Personal CareEven 1–1 · 2 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #2), across 2 buying intents.
- TraitsMost often associated with “affordable” (1 mentions) and “budget” (1).
- Top productSoft Matte Lip Tint Gen 4 is the most-mentioned NYX product this snapshot.
- Closest rivalE.L.F. Cosmetics (2–0 across 2 shared intents).
browse NYX in these categories