Outdoor & Adventure › Water & Snow Sports
Loon 120
Water & Snow Sports
Quick take
In short: what each side says
AI panel · Buyers — each opened up in full further down ↓
Best on Perplexity (avg #1.0), weakest on AI Mode (#2.0)
Owners love the Loon 120's comfort, build quality, and smooth water performance across diverse conditions, but weight is the one consistent trade-off they accept.
Every side lands high — Holds up.
Main competitors
Top rivals in Water & Snow Sports.
Act one
What the machines think.
Several AI models read the category and place this product — model by model, list by list, over time.
Model by model?
How each AI sees it.
Best on Perplexity (avg #1.0), weakest on AI Mode (#2.0) Averaging across the AI panel, Loon 120 sits around #1.5 this snapshot.
Gemini
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Didn’t rank Loon 120 this snapshot.
Grok
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Didn’t rank Loon 120 this snapshot.
GPT
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Didn’t rank Loon 120 this snapshot.
Claude
Didn’t rank Loon 120 this snapshot.
Rank trajectory?
Weeks of movement.
Act two · ★ new
What the people say.
The same product, judged by the owners who bought and filmed it — what they praise, what they knock, who it's for.
What buyers say?
What Google knows about it.
Beyond the video critics, Google pools 28 buyer ratings of the Loon 120 from across retailers — a far wider, if blunter, jury. Here’s the shape of that opinion.
28 ratings · 7 written
across 2 retailers
What owners single out
In their words
“After 8 years w/a “starter” kayak I was finally able to become a member of the Old Town family. This has been a want since 1997, but life always got in the way. After YEARS of saving, my dream finally came true. Words can not express the quality and craftsmanship of the Loon 120. And the new color choice for 2025 of Cinder is top notch! I am memorized over the room this watercraft offers!”
Tracer · verified purchase · oldtowncanoe.com
“After multiple months of renting kayaks we finally decided to buy. Looked at several 12' rotomolded examples of the closest competitors. Nothing came close to the fit and finish of this Loon 120. One of the biggest selling points were the dashboard design and the seat. Yes this thing's heavy. But not impossible to move around. We've spent time both on rivers, rapids and lakes.”
Snobbigp · verified purchase · oldtowncanoe.com
as of June 25 · 28 buyer ratings?
Frequent rivals?
What it competes against.
- Chelan 155AquaglideOld Town leads 1–0 · 1 sharedRead
- Sitka LTEddylineOld Town leads 1–0 · 1 shared~$2,699Read
- SS127BonafideOld Town leads 1–0 · 1 sharedRead
- Mirage OutbackHobieOld Town leads 1–0 · 1 shared~$3,299Read
- Pescador Pro 12.0PerceptionOld Town leads 1–0 · 1 sharedRead
- Escape 12Riot KayaksOld Town leads 1–0 · 1 sharedRead
- Heron 9XTOld TownLoon 120 leads 1–0 · 1 sharedRead
Alternatives by price · Same field?
Same field, less money.
The recap
Where it stands today.
- PositionBest rank #1 across 1 intent tracked (no change vs last snapshot).
- FootprintStrongest in Best Kayaks (#1).
- TraitsMost often described as “best overall”.
- Closest rivalChelan 155 (1–0 across 1 shared intent).
- MakerBy Old Town — see how it ranks across other intents on its brand profile.
browse Loon 120 in these categories