Fashion & Footwear
its home category
What the AIs say
#26 best · 4 of 6 agree“Grok ranks Roxy highest (avg #11.0 over 2 mentions); Gemini is the most sceptical (#21.0).”
synthesised · the AI panel
The brief
The brand in a paragraph.
Roxy began in California during the nineteen nineties. The company makes surfboards and beachwear for women. They rode the wave of female surfing's rise then. A girl in a bikini became their calling card. Today Roxy sits across six thousand brands tracked worldwide. Fashion and footwear rank them twenty-sixth best. The label owns beaches from Hawaii to Europe now. Women still reach for their wetsuits without thinking twice.
Act one
What the machines think.
Several AI models read the whole category and rank Roxy's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Grok ranks Roxy highest (avg #11.0 over 2 mentions); Gemini is the most sceptical (#21.0).
Grok
#11.0
avg over 2 mentions · best #10
Claude
#18.0
avg over 2 mentions · best #16
ChatGPT
#19.0
avg over 2 mentions · best #18
Gemini
#21.0
avg over 1 mention · best #21
The words the panel uses
AI most often praises Roxy for being "comfortable" (2 mentions) and "durable" (2).
- comfortable2
- durable2
- athletic1
- beachready1
- beachwear1
- casual1
- colorful1
- contrast1
- fun1
- lightweight1
- playful1
- print1
Wins & misses?
Where it leads, where it lags.
1 top-10 win versus 2 lag spots where Roxy finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 12 weeks of tracking: 1 intent steady, 1 climbed, 4 slipped. Biggest move: slipped 8 ranks in Best One-Piece Swimsuits (now #10).
Act three
The lineup, ranked.
Every Roxy product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Fitness One-Piece is Roxy's most-recommended product, ranking across 1 buyer question, with Printed Beach Classics One-Piece Swimsuit close behind.
Rivals?
Who it competes against.
Roxy's closest rival is Billabong — and Roxy comes out ahead in 3 of 3 of the questions they both answer (100%).
- BillabongFashion & FootwearRoxy leads 3–0 · 3 shared · 1 categoryCompare
- GottexFashion & FootwearRoxy leads 2–1 · 3 shared · 1 categoryCompare
- Left on FridayFashion & FootwearRoxy leads 2–1 · 3 shared · 1 categoryCompare
- LSpaceFashion & FootwearLSpace leads 2–1 · 3 shared · 1 categoryCompare
- NikeFashion & FootwearNike leads 2–1 · 3 shared · 1 categoryCompare
- J.CrewFashion & FootwearJ.Crew leads 2–1 · 3 shared · 1 categoryCompare
- SummersaltFashion & FootwearSummersalt leads 3–0 · 3 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Fashion & Footwear (best single-question rank #10), across 4 buying intents.
- AI verdictGrok ranks Roxy highest (avg #11.0); Gemini most sceptical (#21.0).
- TraitsMost often associated with “comfortable” (2 mentions) and “durable” (2).
- Top productFitness One-Piece is the most-mentioned Roxy product this snapshot.
- Closest rivalBillabong (3–0 across 3 shared intents).
browse Roxy in these categories