Best rank
Best placed #2 in Home, Kitchen & Appliances.
What the AIs say
#2 best · 4 of 4 agree“Gemini ranks Shout highest (avg #2.0 over 1 mention); ChatGPT is the most sceptical (#19.3).”
synthesised · the AI panel
The brief
The brand in a paragraph.
Shout began in 1956 in the United States as a stain remover. The brand makes spray-on laundry treatments for fabric stains. Shout became famous for its pre-treat formula, sprayed directly onto clothes before washing. The product dominated American household laundry for decades. Today Shout ranks second in the Home, Kitchen & Appliances category across 21,133 tracked brands. The spray remains available in supermarkets and drug stores nationwide. Shout expanded into gel and foam versions over time. The brand belongs to SC Johnson, a privately held Wisconsin company. Shout holds steady as a utilitarian choice for stain removal.
Act one
What the machines think.
Three AI models read the whole category and rank Shout's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks Shout highest (avg #2.0 over 1 mention); ChatGPT is the most sceptical (#19.3).
Gemini
#2.0
avg over 1 mention · best #2
Claude
#6.0
avg over 1 mention · best #6
perplexity
#14.3
avg over 3 mentions · best #2
ChatGPT
#19.3
avg over 3 mentions · best #2
Wins & misses?
Where it leads, where it lags.
1 top-10 win versus 1 lag spot where Shout finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 6 weeks of tracking: 2 intents steady, 1 climbed, 0 slipped. Biggest move: climbed 4 ranks in Best All-Purpose Cleaners (now #21).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Advanced Grease Busting Foam is Shout's most-recommended product, ranking across 1 buyer question, with Advanced Stain Remover Gel close behind.
Traits?
The words the panel uses.
AI most often praises Shout for being "set-in stains" (2 mentions) and "built-in brush" (2).
- set-in stains2
- built-in brush2
- colorsafe1
- easy application1
- fast-acting1
- foam clings1
- gel formula1
- grease and oil1
- heavy grease1
- laundry1
- laundry helper1
- laundry pre-treat[1]1
Rivals?
Who it competes against.
Shout and OxiClean are neck and neck — 1–1 across 2 shared questions.
- OxiClean
Home, Kitchen & Appliances
Dead even, 1–1
Across 2 shared questions
- Puracy
Home, Kitchen & Appliances
Dead even, 1–1
Across 2 shared questions
- Ecover
Home, Kitchen & Appliances
Dead even, 1–1
Across 2 shared questions
- Tide
Home, Kitchen & Appliances
Dead even, 1–1
Across 2 shared questions
- Method
Home, Kitchen & Appliances
Dead even, 1–1
Across 2 shared questions
- Rockin' Green
Home, Kitchen & Appliances
Dead even, 1–1
Across 2 shared questions
- Nellie's
Home, Kitchen & Appliances
Dead even, 1–1
Across 2 shared questions
The recap
Where it stands today.
- FootprintStrongest in Home, Kitchen & Appliances (best #2), across 2 buying intents.
- AI verdictGemini ranks Shout highest (avg #2.0); ChatGPT most sceptical (#19.3).
- TraitsMost often associated with “set-in stains” (2 mentions) and “built-in brush” (2).
- Top productAdvanced Grease Busting Foam is the most-mentioned Shout product this snapshot.
- Closest rivalOxiClean (1–1 across 2 shared intents).
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