Best rank
Best placed #13 in Beauty & Personal Care.
What the AIs say
#13 best · 2 of 4 agree“ChatGPT ranks Smashbox highest (avg #13.0 over 1 mention); perplexity is the most sceptical (#27.0).”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank Smashbox's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
ChatGPT ranks Smashbox highest (avg #13.0 over 1 mention); perplexity is the most sceptical (#27.0).
ChatGPT
#13.0
avg over 1 mention · best #13
perplexity
#27.0
avg over 1 mention · best #27
Wins & misses?
Where it leads, where it lags.
Rank trajectory?
Weeks of movement.
Across 3 weeks of tracking: 1 intent steady, 1 climbed, 0 slipped. Biggest move: climbed 4 ranks in Best Long-Wear Lipsticks (now #13).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Always On Liquid Lipstick is Smashbox's most-recommended product, ranking across 1 buyer question, with Always On Longwear Matte Liquid Lipstick close behind.
Traits?
The words the panel uses.
AI most often praises Smashbox for being "8–12h wear" (1 mention) and "comfortable" (1).
- 8–12h wear1
- comfortable1
- precise1
- precision tip1
- staying power1
- weightless1
Rivals?
Who it competes against.
Smashbox's closest rival is Covergirl — and Smashbox comes out ahead in 1 of 1 of the questions they both answer (100%).
- Covergirl
Beauty & Personal Care
Smashbox leads 1–0
Across 1 shared question
- NYX Professional Makeup
Beauty & Personal Care
Smashbox leads 1–0
Across 1 shared question
- bareMinerals
Beauty & Personal Care
Smashbox leads 1–0
Across 1 shared question
- Rare Beauty by Selena Gomez
Beauty & Personal Care
Smashbox leads 1–0
Across 1 shared question
- E.L.F. Cosmetics
Beauty & Personal Care
Smashbox leads 1–0
Across 1 shared question
- Merit
Beauty & Personal Care
Smashbox leads 1–0
Across 1 shared question
- Byredo
Beauty & Personal Care
Smashbox leads 1–0
Across 1 shared question
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #13), across 1 buying intent.
- AI verdictChatGPT ranks Smashbox highest (avg #13.0); perplexity most sceptical (#27.0).
- TraitsMost often associated with “8–12h wear” (1 mentions) and “comfortable” (1).
- Top productAlways On Liquid Lipstick is the most-mentioned Smashbox product this snapshot.
- Closest rivalCovergirl (1–0 across 1 shared intent).
browse Smashbox in these categories