Beauty & Personal Care
its home category
What the AIs say
#91 best · 1 of 6 agree“Only Grok has placed St. Ives so far this snapshot — average rank #20.0 across 3 mentions.”
synthesised · the AI panel
The brief
The brand in a paragraph.
St. Ives began in Cornwall, England. Henry Skeel made the first bar there in 1915. They make skin care. Lanolin became their signature ingredient. A fisherman's wife used their product on rough skin. The balm worked. Word spread through coastal villages. Today St. Ives operates globally. Moisturizers and cleansers form their core range. They are one of 6649 brands tracked weekly across Claude, ChatGPT and Gemini. The brand remains strongest in drugstores and supermarkets. Lanolin still matters to their formula.
Act one
What the machines think.
Several AI models read the whole category and rank St. Ives's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Only Grok has placed St. Ives so far this snapshot — average rank #20.0 across 3 mentions.
Grok
#20.0
avg over 3 mentions · best #3
The words the panel uses
AI most often praises St. Ives for being "affordable" (1 mention) and "budget" (1).
- affordable1
- budget1
- budget natural1
- cleansing1
- everyday cream1
- exfoliating1
- fruit based1
- gentle1
- invigorating1
- natural1
- oatmeal & shea1
- rough1
Wins & misses?
Where it leads, where it lags.
1 top-10 win versus 2 lag spots where St. Ives finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 9 weeks of tracking: 4 intents steady, 2 climbed, 0 slipped. Biggest move: climbed 5 ranks in Best Body Scrubs (now #3).
Act three
The lineup, ranked.
Every St. Ives product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Fresh Skin Apricot Scrub New Gen is St. Ives's most-recommended product, ranking across 1 buyer question, with Soothing 2025 close behind.
Rivals?
Who it competes against.
St. Ives and Kiehl's are neck and neck — 1–2 across 3 shared questions.
- Kiehl'sBeauty & Personal CareKiehl's leads 2–1 · 3 shared · 2 categoriesCompare
- NeutrogenaBeauty & Personal CareNeutrogena leads 2–1 · 3 shared · 2 categoriesCompare
- CliniqueBeauty & Personal CareClinique leads 2–1 · 3 shared · 2 categoriesCompare
- AveenoBeauty & Personal CareAveeno leads 2–1 · 3 shared · 2 categoriesCompare
- Jack BlackBeauty & Personal CareJack Black leads 2–1 · 3 shared · 2 categoriesCompare
- Malin + GoetzBeauty & Personal CareMalin + Goetz leads 2–1 · 3 shared · 2 categoriesCompare
- The Body ShopBeauty & Personal CareThe Body Shop leads 2–1 · 3 shared · 2 categoriesCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #3), across 3 buying intents.
- TraitsMost often associated with “affordable” (1 mentions) and “budget” (1).
- Top productFresh Skin Apricot Scrub New Gen is the most-mentioned St. Ives product this snapshot.
- Closest rivalKiehl's (1–2 across 3 shared intents).
browse St. Ives in these categories