Brand profileBeauty & Personal Care

St. Ives

Beauty & Personal Care brand

Official site

Best rank

#8

Best placed #8 in Beauty & Personal Care.

1 product on the radar · #8AI best #8.0 (Claude)
Top 1 productsranked by AI + owners · straight to buy
#8
Fresh Skin Apricot Scrub Body Wash.

by St. Ives

Body Care

Where to buy
What our sources say

What the AIs say

#8 best · 1 of 4 agree

“Only Claude has placed St. Ives so far this snapshot — average rank #8.0 across 1 mention.”

synthesised · the AI panel

№ 01

The brief

The brand in a paragraph.

St. Ives began in Cornwall, England. Henry Skeel made the first bar there in 1915. They make skin care. Lanolin became their signature ingredient. A fisherman's wife used their product on rough skin. The balm worked. Word spread through coastal villages. Today St. Ives operates globally. Moisturizers and cleansers form their core range. They are one of 6649 brands tracked weekly across Claude, ChatGPT and Gemini. The brand remains strongest in drugstores and supermarkets. Lanolin still matters to their formula.

Act one

What the machines think.

Three AI models read the whole category and rank St. Ives's products — model by model, list by list, over time.

№ 02

Model by model?

How each AI sees it.

Only Claude has placed St. Ives so far this snapshot — average rank #8.0 across 1 mention.

  • ClaudeClaude

    #8.0

    avg over 1 mention · best #8

№ 03

Wins & misses?

Where it leads, where it lags.

St. Ives lands 1 top-10 placement with no clear weak spots in tracked intents.

Top wins

strongest leaderboard placements
  1. #8Best Body ScrubsBody Care

Where it lags

lowest-ranked intents

No misses below #20 — St. Ives is a top-tier presence everywhere it appears.

№ 04

Rank trajectory?

Weeks of movement.

Across 5 weeks of tracking: 5 intents steady, 0 climbed, 0 slipped.

#5#15#25#335/45/185/256/86/15

Act three · ★ new

Do they agree?

Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.

№ 05

The lineup, reconciled?

Every product — both verdicts.

Fresh Skin Apricot Scrub Body Wash is the only St. Ives product the AI assistants have picked so far — showing up in 1 buyer question.

Fresh Skin Apricot Scrub Body Wash

Body Care

#8
Body Care
№ 06

Traits?

The words the panel uses.

AI most often praises St. Ives for being "accessible" (1 mention) and "classic" (1).

  • accessible1
  • classic1
  • drugstore1
  • walnut shell-free reformulation1
№ 07

Rivals?

Who it competes against.

St. Ives's closest rival is Biotherm — and St. Ives comes out ahead in 1 of 1 of the questions they both answer (100%).

№ 08

The recap

Where it stands today.

  • FootprintStrongest in Beauty & Personal Care (best #8), across 1 buying intent.
  • TraitsMost often associated with “accessible” (1 mentions) and “classic” (1).
  • Top productFresh Skin Apricot Scrub Body Wash is the most-mentioned St. Ives product this snapshot.
  • Closest rivalBiotherm (1–0 across 1 shared intent).

browse St. Ives in these categories